Digital Transformation in IT Consulting

Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceAs IT Consulting market revenue increases year after year, more and more digital transformation projects are being sold. Yet, the deep change IT consultants sell to their clients in this type of projects, which translates into the digitalisation of practices accompanied by a change in mentalities, is not usually the reality that we find in their same consultancy firms. For Creative Management, the company that hosted the internship, the problem recurs: there is a general desire of evolving into a digital company, with some disconnected digital tools already implemented but without planning or coordination. Literature shows that a Digital Transformations requires several premises to develop into a successful project such as the definition of a plan, the knowledge and support of leaders, investment, etc. My project, within the internship, aimed to address Digital Transformation at Creative Management by coordinating an internal digital strategy that materialized in new technological tools. The key takeaway is the fact that an IT Consulting firm is probably better prepared for this type of change than non-IT consultancies