Evaluation of Sponsorship Activation Strategies Employed by a Minor League Baseball Team

A common challenge for corporations engaging in sport sponsorship activities lies in the evaluation of these activities. Some of the struggle is in the multitude of objectives that can be pursued through developing sponsorship relationships. Typical objectives include increasing brand awareness and recognition (Cornwell, Humphreys, Maguire, Weeks, & Tellegen, 2006), increasing sales (Choi, Stotlar, & Park, 2006) accessing specific target markets (Doherty & Murray, 2007), developing goodwill (Meenaghan, 2001), and positioning the brand (Ferreira, Hall, & Bennett, 2008). With so many differing objectives, it can be difficult to identify and/or develop standard rules, measurement scales, or generally accepted techniques that guide sport properties and corporate sponsors in their efforts to measure sponsorship effectiveness (Shankinlin & Kuzma, 1992). Despite the inherent challenges in doing so, this study examined the activation strategies employed by one Minor League Baseball team and three of its game night title sponsors as they pursued increased awareness, purchase intentions, and sales

Study Guides: To Give or Not to Give? That is the Question!

Study guides are a form of test preparation for students, which instructors may or may not use. Although seemingly innocuous, students sometimes demand them, while some instructors refuse to provide them. What underlying perceptions led to this dichotomy? This SoTL research project looks at how both students and instructors understand the role of test study guides. This session will present and evaluate data from surveys taken by college students and professors on their perception of test study guides, and will also invite the audience to make their own observations and to draw conclusions from the information. It will address when study guides are appropriate, how study guides are useful to student learning, and how they are helpful to instructors in achieving learning outcomes. Overall, the session aims to make sense of the use (or non-use) of study guides for student learning

Study Guides: To Give or Not To Give? That is the Question

Study guides are a form of test preparation for students, which instructors may or may not use. This SoTL research project looks at how both students’ and instructors’ understand the role of test study guides. This poster will present evaluation data from surveys taken by college students and professors on their perceptions of test study guides. It will address the issues of how study guides are useful to student learning, and how they are helpful to instructors in achieving learning outcomes. Overall, the poster aims to make sense of the use (or non-use) of study guides for students’ learning. After looking at and thinking about the data, attendees will be able to make an informed decision about whether or not to use study guides in their own courses. They will also be invited to survey their students’ in order to better understand students’ view of study guides.https://digitalcommons.georgiasouthern.edu/ctls-expo/1010/thumbnail.jp

Study Guides: To Give or Not to Give? That is the Question!

Presented at SoTL Commons Conference Study guides are a form of test preparation for students, which instructors may or may not use. Although seemingly innocuous, students sometimes demand them, while some instructors refuse to provide them. What underlying perceptions led to this dichotomy? This SoTL research project looks at how both students and instructors understand the role of test study guides. This session will present and evaluate data from surveys taken by college students and professors on their perception of test study guides, and will also invite the audience to make their own observations and to draw conclusions from the information. It will address when study guides are appropriate, how study guides are useful to student learning, and how they are helpful to instructors in achieving learning outcomes. Overall, the session aims to make sense of the use (or non-use) of study guides for student learning

Study Guides: To Give or Not To Give? That is the Question

Presented at SoTL Virtual Expo Study guides are a form of test preparation for students, which instructors may or may not use. This SoTL research project looks at how both students’ and instructors’ understand the role of test study guides. This poster will present evaluation data from surveys taken by college students and professors on their perceptions of test study guides. It will address the issues of how study guides are useful to student learning, and how they are helpful to instructors in achieving learning outcomes. Overall, the poster aims to make sense of the use (or non-use) of study guides for students’ learning. After looking at and thinking about the data, attendees will be able to make an informed decision about whether or not to use study guides in their own courses. They will also be invited to survey their students’ in order to better understand students’ view of study guides