68,459 research outputs found

    Incorporated citizens: multinational high-tech companies and the BoP

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    In this article, I examine HP’s e-Inclusion program and its implementation in India to show how the high-tech industry’s efforts to alleviate poverty profitably are guided by C. K. Prahalad’s ideas about the Bottom of the Pyramid (BoP), and are framed as digital corporate citizenship activities. While the BoP highlights the importance of new markets for high-tech companies, the discourse of digital corporate citizenship creates an enabling environment in which transnational high-tech companies can gain political access to new consumers at the BoP. The resulting digital corporate citizenship/BoP nexus leads to the extension of governments’ bureaucratic reach and the formation of electronic entrepreneurs

    The entry of multinational companies to the base of the pyramid: A network perspective

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    Multinational corporations (MNCs) have traditionally ignored low-income markets, usually referred to as the base of the pyramid (BOP). Despite the dominant poverty in this market, a growing number of MNCs are attempting to learn about successful strategies for entering this market segment. Some of the studies suggest that establishing relationships with non-governmental organizations (NGOs) is crucial at the BOP. In this paper, we focus on relationship between MNCs and NGOs and try to explain how they facilitate MNCs? entry into this market. A network perspective has been adopted in this research and the relationship between MNCs and NGOs has been analysed in relation to this theoretical framework. Interviews with four MNCs and their NGO partners in India suggest that corporations can enter the BOP market by building trust in their relationships with NGOs and consequently the BOP, demonstrating their commitment and strengthening their legitimate position among NGOs and BOP communities

    A Bag-of-Paths Node Criticality Measure

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    This work compares several node (and network) criticality measures quantifying to which extend each node is critical with respect to the communication flow between nodes of the network, and introduces a new measure based on the Bag-of-Paths (BoP) framework. Network disconnection simulation experiments show that the new BoP measure outperforms all the other measures on a sample of Erdos-Renyi and Albert-Barabasi graphs. Furthermore, a faster (still O(n^3)), approximate, BoP criticality relying on the Sherman-Morrison rank-one update of a matrix is introduced for tackling larger networks. This approximate measure shows similar performances as the original, exact, one

    On the thermal dynamic behaviour of the helium-cooled DEMO fusion reactor

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    The EU-DEMO conceptual design is being conducted among research institutions and universities from 26 countries of European Union, Switzerland and Ukraine. Its mission is to realise electricity from nuclear fusion reaction by 2050. As DEMO has been conceived to deliver net electricity to the grid, the choice of the Breeding Blanket (BB) coolant plays a pivotal role in the reactor design having a strong influence on plant operation, safety and maintenance. In particular, due to the pulsed nature of the heat source, the Primary Heat Transfer System (PHTS) becomes a very important actor of the Balance of Plant (BoP) together with the Power Conversion System (PCS). Moreover, aiming to mitigate the potential negative impact of plasma pulsing on BoP equipment, for the DEMO plant is also being investigated a "heat transfer chain" option which envisages an Intermediate Heat Transfer System (IHTS) equipped with an Energy Storage System (ESS) between PHTS and PCS. Within this framework, a preliminary study has been carried out to analyse the thermal dynamic behaviour of the IHTS system for the Helium-Cooled Pebble Bed (HCPB) BB concept during pulse/dwell transition which should be still considered as the normal operating mode of a fusion power plant. Starting from preliminary thermal-hydraulic calculations made in order to size the main BoP components, the global performances of DEMO BoP have been quantitatively assessed focusing the attention on the attitude of the whole IHTS to smooth the sudden power variations which come from the plasma. The paper describes criteria and rationale followed to develop a numerical model which manages to simulate simple transient scenarios of DEMO BoP. Results of numerical simulations are presented and critically discussed in order to point out the main issues that DEMO BoP has to overcome to achieve a viable electricity power output

    Mirage at the Bottom of the Pyramid

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    Poor people -- at the bottom of the pyramid (BOP) -- represent a very attractive market opportunity. The ‘BOP proposition’ argues that selling to the poor can simultaneously be profitable and help eradicate poverty. This is at best a harmless illusion and potentially a dangerous delusion. This paper shows that the BOP argument is riddled with fallacies, and proposes an alternative perspective on how the private sector can help alleviate poverty. Rather than focusing on the poor as consumers, we need to view the poor as producers. The only way to alleviate poverty is to raise the real income of the poor.http://deepblue.lib.umich.edu/bitstream/2027.42/57215/1/wp835 .pd

    Fortune at the Bottom of the Pyramid: An Alternative Perspective

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    The Bottom of the Pyramid (BOP) has emerged as one of the dominant ideas in business. Cognizant of the overwhelming attention BOP has attracted and its potential impact on the billions of the poor and on managerial practices, the author analyzes the different aspects of BOP approach on how large corporations can serve low income customers profitably. An attempt is made to provide an alternate perspective on the BOP concept. I argue for the facilitation of selective consumption by the poor by avoiding their undesirable inclusion (marketing products that are not likely to enhance their wellbeing or products that are likely to be abused by them) and exclusion (not offering products that are likely to enhances their wellbeing) in target market selection decisions by the private sector organizations. A framework is presented for assessing the appropriateness of large corporations’ participation in BOP markets. I also emphasize the need to strengthen the role of the poor as a producer for rapid poverty alleviation.
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