Vjerodostojnost online influencera videoigara i namjera kupnje

In the last few years, and especially during the COVID-19 pandemic, the majority of everyday activities were shifted online. Therefore, marketing strategies had to adapt to this shift. This led to the development of new forms of marketing, including influencer marketing. Although credibility is often theorised as the reason why the audience prefers to follow influencers over celebrities, empirical evidence is mixed and unrelated to the gaming industry. Therefore, our aim in this study was to test if source credibility (and its three elements: attractiveness, trustworthiness, and expertise) predicts video games purchase intentions, as well as to check if the model misspecifications caused by ignored links of causality led to inconsistent conclusions in earlier studies. The results based on an international sample of PewDiePie\u27s followers (N = 238) have confirmed both ideas: source credibility predicts purchase intentions and model misspecifications of source credibility could have led to inaccurate estimates in earlier studies.U zadnje vrijeme, a posebno tijekom pandemije COVID-19, većina svakodnevnih aktivnosti premještena je na internet. Stoga su se marketinške strategije morale prilagoditi ovoj promjeni. To je dovelo do razvoja novih oblika marketinga, uključujući influencerski marketing. Iako se vjerodostojnost često teoretizira kao razlog zašto publika radije slijedi influencere nego slavne osobe, empirijski se dokazi razlikuju i nisu povezani s industrijom igara. Stoga je naš cilj u ovom radu bio ispitati predviđa li vjerodostojnost izvora (i njegova tri čimbenika: privlačnost, pouzdanost i stručnost) namjeru kupnje videoigara, kao i provjeriti jesu li pogrešne specifikacije modela uzrokovane zanemarenim uzročno- -posljedičnim vezama dovele do nedosljednosti zaključaka u dosadašnjim studijama. Rezultati utemeljeni na međunarodnom uzorku PewDiePiejevih sljedbenika (N = 238) potvrdili su obje ideje: vjerodostojnost izvora predviđa namjere kupnje, a pogrešne specifikacije modela vjerodostojnosti izvora mogle su dovesti do netočnih procjena u dosadašnjim studijama

How Gay, Bi, And Straight Male Students At Chulalongkorn University Use Facebook?

The way in which people with different sexual orientations use certain types of media is an important topic of interest among communication scholars. Understanding the communication patterns in Facebook use among gay, bi, and straight people could shed light on differences in communication in this digital era. The objective of this study was to evaluate Facebook use among heterosexual and homosexual male students. Self-administered questionnaires were used to collect data from 400 undergraduate male students at Chulalongkorn University. Overall, male students were less actively engaged in conversations on Facebook compared to their female counterparts. Our results showed that approximately 1 out of 5 participants indicated that they liked to or used to have sex with men. Compared to straight men, gay and bisexual men are more active Facebook users. This group more frequently updated their status, commented on their friends' photos, posted photos and messages on their friends' pages, and showed support for others. We also found that gay and bisexual men gave advice to their friends on Facebook, as well as shared their personal problems. These results suggest that gay and bisexual men use Facebook to escape stress, entertain themselves, and cope with problems compared to straight men, who did not use Facebook to satisfy those needs and were found to be more reserved and less communicative

Gays Dating Applications: Information Disclosure And Sexual Behavior

Gay dating applications serve the drive for meeting sex partners and are now used by over 2 million gay men around the world. The nature of these apps involves users engaging in conversation that allows for significant information disclosure and increased trust, allegedly leading to unprotected sex when they meet offline. This paper therefore aims to explore the behavior of users of gay dating applications in Thailand and their pattern of information disclosure in order to investigate the relationship between app usage, information disclosure, and the resulting sexual behavior. 286 gay-dating application users in Thailand were surveyed with a self-administered, anonymous online questionnaire between February and March 2015. The findings showed significant positive association between the degree of usage and the amount of information being disclosed. Moreover, the frequency of usage such as the number of days (r = .249), the number of locations (r = .320), and the amount of time (r = .360) that the participants use the apps along with the disclosure of personal information like Facebook account (r = .337), mobile number (r = .306) and address (r = .240), are associated with the higher rate of unprotected sex. Trustworthiness deriving from information disclosure could play a vital role in the psychology of many gay men. Familiarity that develops as more information is exchanged and the level of trust increases could lead to unprotected sex. HIV/STI communication campaigns should put on emphasis on interventions conducted in gay dating applications, and publishing and promoting more content on gay-dating apps, and Facebook

Flood Disaster News on YouTube

Dataset in Excel and SPSS, and Coding Shee

Utilization of dating apps by men who have sex with men for persuading other men toward substance use

Smith Boonchutima, Watsayut Kongchan Department of Public Relations, Faculty of Communication Arts, Chulalongkorn University, Bangkok, Thailand Background: Dating apps play a major role in connecting men who are interested in meeting other men for sex. Besides finding a partner, these tools are also exploited for other activities such as encouraging people to get involved in the habit of illicit drug consumption (substance use). Methods: This study evaluated the overall usage of dating apps among Thai men who have sex with men (MSMs), with an emphasis on abusing these apps to convey messages encouraging substance use. A well-structured Survey Monkey questionnaire posted on specialized websites and social sites used by MSMs was used to collect the data. Data were analyzed using regression and correlation analysis in order to establish the relationship between variables. Results: A substantial proportion (73%) of the Thai MSM community is using dating apps to find their partners as well as for inviting others into illicit drug practice. Unfortunately, persuasion through dating significantly influenced people toward accepting a substance use invitation, with a 77% invitation success rate. Substance use was also linked with unprotected sex, potentially enhancing the transmission of sexually transmitted infections. Conclusion: Dating apps significantly increased motivational substance use through messaging from their counterparts. One of the major concerns revealed in this study is that Thai MSMs who reported being involved in substance use also reported avoiding use of condoms during intercourse. Keywords: homosexual, mobile apps, social media, substance, Thailan