The Effects of Commercials on Children’s Perceptions of Gender Appropriate Toy Use

Sixty-two first and second grade students (28 boys, 34 girls) were exposed to one of three commercial videotapes in which either all-boys (traditional condition) or all-girls (nontraditional) were playing with a toy. Participants in the control condition were exposed to nontoy commercials. After exposure to one of the conditions participants performed a toy sort where they were asked if six toys, including the two manipulated toys, were “for boys, girls, or both boys and girls.” Participants in the nontraditional condition were more likely to report that the manipulated toys were for both boys and girls than were participants in the traditional condition, who were more likely to report that the manipulated toys were for boys. This effect was stronger for boys than for girls.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/45638/1/11199_2005_Article_1195.pd

Gender role orientation is associated with health-related quality of life differently among African-American, Hispanic, and White youth

PurposeThis study examined the association between gender role orientation (GRO) and health-related quality of life (HRQOL) in youth, and how this relationship may differ between males and females as well as among African-American, White, and Hispanic individuals. GRO has been reported to influence serious health outcomes including cancer, heart disease, mental illness, and mortality rates. However, few studies have examined the link between GRO and health outcomes for children, even though gender identity is formed in childhood.MethodsData were examined from 4824 participants in the Healthy Passages™ project, a population-based survey of fifth-grade children in three US metropolitan areas. Children reported their own HRQOL using the PedsQL and degree of female, male, and androgynous GRO using the Children's Sex Role Inventory.ResultsBased on structural equations analysis, male GRO was positively associated with HRQOL for all racial/ethnic groups, regardless of sex, whereas female GRO was associated with better HRQOL for Hispanic and White females and poorer HRQOL for Hispanic males. Androgynous GRO was associated with better HRQOL among Hispanic and White females, but not males nor African-Americans of either sex.ConclusionsRacial/ethnic differences emerged for female and androgynous, but not male, GROs. Hispanic males are the only group for which GRO (female) was associated with poorer HRQOL. Future research should find ways to help youth overcome negative effects on health from gender beliefs and behavior patterns with sensitivity to racial/ethnic membership

Poly‐Paper: Cellulosic‐Filled Eco‐composite Material with Innovative Properties for Packaging

Currently used materials for packaging present unresolved issues connected to environmental sustainability. A truly sustainable packaging must have a clear collection and recycling channel, and, at the same time, it should not pollute the environemt in case of wrong disposal. This chapter presents an innovative ecocomposite material appropriate for packaging applications. The new composite is called “Poly‐paper” because it brings together two familes of materials that play a key role in today's packaging: Polymers and paper. Poly‐paper is based on a biodegradable eco‐compatible polymer reinforced with cellulose fibers. It is a biodegradable and recyclable material that can be processed as a conventional thermoplastic polymer but can be also recycled into the paper and cardboard recycle chain. In the packaging industry, poly‐paper can replace various plastic components in a responsible way and it can be easily integrated and recycled with paper and cardboard packaging