53 research outputs found

    Attitudes of Consumers from Autonomous Province of Vojvodina toward Advertising through Sport in relation with the Frequency of Watching Sports Events

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    This investigation was aimed at gaining relevant knowledge about the attitudes of the consumers from the Autonomous Province of Vojvodina toward advertising through sport in relation with the frequency of watching sports events. The sample included 451 students from Faculty of Sport and Physical Education,Faculty of sport and tourismin Novi Sad and Chemical, Biotechnology and Medicine Department in Subotica, and it was divided into six subsample groups: consumers who do not watch sports events at all, consumers who do watch sports events 1-30 minutes, consumers who watch sports events 31-60 minutes, those who watch them 61-90 minutes, those who watch them 91-120 minutes, as well as those who watch sports events more than 120 minutes during one typical day. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analysed by multivariate analysis (MANOVA), univariate analysis (ANOVA), and Post Hoc test. Based on the statistical analyses, it was found that signifi cant diff erences occur at multivariate level, as well as between all three variables at a signifi cance level of p=.00. Hence, it is interesting to highlight that it was found that signifi cant diff erences showed up between the attitudes of consumers toward advertising through sport among the frequency of watching sports events. The signifi cant diff erences were found in two out of three variables, while the consumers who do not watch sports events had much more negative attitudes toward advertising through sport

    Comparative Study of Anthropometric Measurement and Body Composition between Junior Basketball and Volleyball Players from Serbian National League

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    The purpose of this study was to describe anthropometric characteristics and body composition of junior basketball and volleyball players from Serbian national league and to make comparison between them. Fifty-nine males were enrolled in the study divided into three groups: thirteen basketball players, fourteen volleyball players and thirty-two healthy sedentary subjects. All subjects were assessed for the anthropometric measures required for the calculation of body composition variables, using standardized procedure recommended by established literature. Data was analyzed using SPSS and the descriptive statistics were expressed as mean (SD) for each variable, while ANOVA and LSD Post Hoc tests were carried out to detect the eff ects of each type of sport. The results showed there was no signifi cant diff erence in body mass index and bone content of body among the groups, while a signifi cant diff erence was found for body height, body weight, muscle and fat contents of body among the groups. Basketball and volleyball players were signifi cantly taller and heavier than the subjects of the control group, while there was not any signifi cant diff erence between the body height and body weight of basketball and volleyball players. Muscle content of basketball players was signifi cantly higher than control subjects, while a signifi cant diff erence was not noticed between volleyball players and subjects of control group. Fat content in the body of basketball and volleyball players are signifi cantly lower than the percent of fat content in the body of control group, while there was not found any other diff erence in this content. These fi ndings may give coaches from the region better working knowledge and suggest them to follow recent selection process methods and to be more careful during the recruitment

    Attitudes of Consumers from Autonomous Province of Vojvodina toward Advertising through Sport for the Question: How Often Do Consumers Purchase Sporting Goods

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    This research was aimed at gaining relevant knowledge about the attitudes of the consumers from the Autonomous Province of Vojvodina toward advertising through sport for the question how often do consumers purchase sporting goods. The sample included 451 students from Faculty of Sport and Physical Education, Faculty of sport and tourism in Novi Sad and Chemical, Biotechnology and Medicine Department in Subotica, divided into six subsamples: consumers who do not purchase sporting goods at all, then consumers who purchase sporting goods less than once a month, next 1–3 times a month, 4–6 times a month, 7–9 times a month, as well as consumers who purchase sporting goods more than 10 times a month. The sample of variables contained the system of three general attitudes which were modelled by the seven-point Likert scale. The results of the measuring were analysed by multivariate analysis (MANOVA), univariate analysis (ANOVA) and Post Hoc test. Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as among all three variables at a significance level of (p=.000). Hence, it is interesting to highlight that it was found that significant differences showed up between the consumers who purchase sporting goods. The significant differences were found in two out of three variables, while the consumers who purchase sporting goods less than 3 times a month had much more negative attitudes toward advertising through sport

    Regional Differences in Adult Body Height in Kosovo

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    Th is study aimed to test average body heights in both the male and females of Kosovo, as well as the diff erences in heights of both sexes in relation to the Kosovo administrative regions. A total of 1623 subjects participated in the research: 830 boys and 793 girls all attending their fi nal year of secondary school. Th e anthropometric measurements were taken for subjects of both sexes from fi ve diff erent administrative regions of Kosovo. Th e measurements of body heights were taken by trained measurers in conformity with the ISAK protocol. Means and standard deviations were calculated for ages and body heights, as were frequencies for the calculation of the density of very short and very tall subjects. Th e results indicated that the average height of the male population of Kosovo was 179.52±5.96 centimetres and of the female population 165.72±4.93 centimetres. Th ese results classify both the male and female populations of Kosovo among the tallest in the world. Regarding the regional diff erences, some variations have been observed, and the diff erences in body heights among specifi c regions clearly confi rm the assumption that the population living in the Dinaric Alps is taller in relation to the rest of the population, while the specifi c average height of the central region, where the capital city is located, refl ects the expected situation conditioned by continuous migrations from all other parts of Kosovo, as well as the fact that there is a growing secular trend towards the territory of the capital city, due to better economic and living conditions

    Attitudes of Consumers from University of Novi Sad toward Advertising through Sport among the Frequency of Watching Sports Events

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    This investigation was aimed at gaining relevant knowledge about the attitudes of University of Novi Sad consumers toward advertising through sport among. The sample included 168 students from Faculti of Sporth and Physical Education in Novi Sad, divided into six subsample groups: consumers, who do not watch sports events at all, then consumers who watch sports events 1-30 minutes, next 31-60 minutes, 61-90 minutes, 91-120 minutes, as well as consumers who watch sports events more than 120 minutes during the typical day. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analyzed by multivariate analysis (MANOVA) and univariate analysis (ANOVA) and Post Hoc test. Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of p=.00. Hence, it is interesting to highlight that it was found there are significant differences showed up between the attitudes of consumers toward advertising through sport among the frequency of watching sports events. The significant differences were found in two of three variables, while the consumers who do not watch sports events had much more negative attitudes toward advertising though sport

    Attitudes of Consumers from Educons University toward Advertising through Sport among the Frequency of Watching Sports Events

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    This investigation was aimed at gaining relevant knowledge about the attitudes of Educons University consumers toward advertising through sport among. The sample included 200 students from Faculty of sport and tourism in Novi Sad, divided into six subsample groups: consumers, who do not watch sports events at all, then consumers who watch sports events 1-30 minutes, next 31-60 minutes, 61-90 minutes, 91-120 minutes, as well as consumers who watch sports events more than 120 minutes during the typical day. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analyzed by multivariate analysis (MANOVA) and univariate analysis (ANOVA) and Post Hoc test. Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of p=.00. Hence, it is interesting to highlight that it was found there are significant differences showed up between the attitudes of consumers toward advertising through sport among the frequency of watching sports events. The significant differences were found in two of three variables, while the consumers who do not watch sports events had much more negative attitudes toward advertising though sport

    Attitudes of Consumers from Subotica toward Advertising through Sport among the Question how often Consumers purchase Sporting Goods

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    This research was aimed at gaining relevant knowledge about the attitudes of Subotica consumers toward advertising through sport among the question how often consumers purchase sporting goods. The sample included 168 students from Chemical, Biotechnology and Medicine Department in Subotica, divided into six subsample groups: consumers who do not purchase sport goods at all, then consumers who purchase sport goods less than ones a month, next 1–3 a month, 4–6 a month, 7–9 a month, as well as consumers who purchase sport goods more than 10 times a month. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analyzed by multivariate analysis (MANOVA) and univariate analysis (ANOVA) and Post Hoc test. Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of (p=.000). Hence, it is interesting to highlight that it was found there were significant differences showed up between the consumers who purchase sport goods. The significant differences were found in two of three variables, while the consumers who purchase sport goods less than 3 times a moths had much more negative attitudes toward advertising though sport

    Relationship between Tibia Length Measurements and Standing Height: A Prospective Regional Study among Adolescents in Southern Region of Kosovo

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    The purpose of this research is to examine standing height in both Kosovan genders in the Southern Region as well as its association with tibia length, as an alternative to estimating standing height. A total of 225 individuals (120 male and 105 female) participated in this research. The anthropometric measurements were taken according to the protocol of ISAK. The relationships between body height and tibia length were determined using simple correlation coeffi cients at a ninety-fi ve percent confi dence interval. A comparison of means of standing height and tibia length between genders was performed using a t-test. After that a linear regression analysis were carried out to examine extent to which tibia length can reliably predict standing height. Results displayed that Southern Kosovan male are 178.60±5.73 cm tall and have a tibia length of 39.93±2.34 cm, while Southern Kosovan female are 165.33±4.45 cm tall and have a tibia length of 35.50±2.07 cm. The results have shown that both genders made Southern-Kosovans a tall group, but shorter than general Kosovan population. Moreover, the tibia length reliably predicts standing height in both genders; but, not reliably enough as arm span. This study also confi rms the necessity for developing separate height models for each region in Kosovo as the results from Southern-Kosovans don’t correspond to the general values

    Comparative Study of Morphological Characteristics and Body Composition between Basketball Players from Second Leagues in Montenegro and Serbia

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    The purpose of this study was to describe morphological characteristics and body composition of the Second League basketball players from Montenegro and Serbia as well as to make comparation between them. Forty-eight males were enrolled in the study, divided into two groups: twenty-four senior players from the Second Basketball League of Montenegro and twenty-four senior players from the Second Basketball League of Serbia. Morphological characteristics were evaluated by a battery of four variables: body height, body weight, arm span and length of the leg. Body composition were evaluated by a battery of one variables: fat percentage of body. The standard central and dispersive parameters of all variables were calculated. The significance of the differences between the Second League basketball players from Montenegro and Serbia was determined by a t-test for small independent samples. The results showed that a significant differences was no found for any variable among the group. Therefore, these findings may give coaches knowledge that Montenegrin players have a good morphological potential, in that segment are not lagging behind for the Serbian players, whose players make excellent results at international competitions

    Differences in Anthropometric Characteristics among Junior Soccer and Handball Players

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    The aim of this study was to obtain the relevant knowledge about significant differences in some anthropometric characteristics of junior soccer and handball players. The sample included 40 male subjects divided into two subsamples. The first subsample included 25 subjects, who train in the junior selection in the Football club Vojvodina from Novi Sad, while the other subsample included 15 subjects who train in the junior selection in the Handball club Vrbas, from Vrbas. The variables sample included 20 anthropometric measures that defined longitudinal and transversal dimensionality of skeleton, volume and mass of the body, and subcutaneous adipose tissue. The results is analysed in a statistical procedure marked as a significance testing of two arithmetic means of the independent samples, a t-test at the level of significance of p<0.05. Based on the result, it was concluded that significant differences occur in wrist diameter, ankle joint diameter, upper arm circumference (min), upper arm circumference (max), lower leg circumference (max), upper arm skinfolf, lower arm skinfold, thigh skinfold, calf skinfold, chest skinfold and abdomen skinfold, while the significant difference does not occur in body height, bodyweight, elbow diameter, knee diameter, lower arm circumference (min), lower arm circumference (max), upper leg circumference (min), upper leg circumference (max), and lower leg circumference (min)
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