ENVIRONMENTAL RISK IN ROMANIAN VINEYARDS

Agricultural activity, unlike other economic areas, is accompanied by a high degree of risk and uncertainty, caused mainly by environmental factors. The influence of weather on growth and developing processes of crops, orchards and vineyards is the science which studies and determines agricultural biotope necessary to achieve optimal biological productivity. Thus, agro meteorology involves agro-climatic resources’ management and conservation in developing agricultural production process (weather - deepening relationship). Agriculture, as user of agro meteorological information, recover their combination with specialized information (agricultural, technological, economic, etc.) for preventing and minimizing climatic risk upon plant species, but also for establishing sustainable development strategies. In order to prevent and reduce the negative impact on wine production, it is necessary to monitor weather forecasts and hazardous to achieve decision-making system of protection and assurance wine production.natural hazards, traceability, agro meteorological monitoring, risk management.

Improvement for the quality of the agro-food products – condition for the Romanian agriculture integration in the European Union

Romanian agro-food products’ competitivity depends, as a priority, on their quality. There are some factors that conduct to a decrease in productivity for agricultural production in Romania and in its quality, the main are: financial difficulties in input supply, small dimension of the farms and lack of the technologies, management and marketing for the main part of the farms. In order to improve agro-food products’ quality, it is necessary to harmonize Romanian quality standards to those of the European Union and to support the quality of the traded agro-food products. One of the agro-food branches of the economy which may become competitive on the European Union market is wine, with the condition of quality improving. In this paper we present some measures for wine quality improving. We intend to present some ways of improving the wine quality.Wine; Quality; Agro-food products; Competitiveness.

Competitiveness of agro-food and environmental economy

The main goal of the 'Competitiveness of agro-food and environmental economy’ (CAFEE`12), was to debate new ideas contained in scientifically research in the field of rural development, agro-food economy, agro-food system, ecological performance etc. carried out by academicians, scientists and professionals. The Conference was held in November, 8-10, 2012, to the Faculty of Agro-food and Environmental Economics, Bucharest University of Economic Studies, Romania. The conference proceedings volume includes all the draft papers accepted and published in the proceedings of The 1st International Conference 'Competitiveness of agro-food and Environmental economy’ (CAFEE`12), organized by Faculty of Agro-Food and Environmental Economics and Research Center of Regional Analysis and Policies from The Bucharest University of Economic Studies, in partnership with Institute of Agricultural and Food Economics, National Research Institute, Poland, St James's Business School(UK), University of Verona – Italy, Institute of Agricultural Economics- Serbia, Faculty of Agriculture Zemun- Serbia, Institute of Agricultural Economics, Romanian Academy, Institute of Research for Agricultural Economics and Rural Development, Academy of Agricultural and Forestry Sciences – Romania and Faculty of Economic Sciences, Petroleum and Gas University of Ploiesti Romania

Competitiveness of agro-food and environmental economy

The main goal of the 'Competitiveness of agro-food and environmental economy’ (CAFEE`12), was to debate new ideas contained in scientifically research in the field of rural development, agro-food economy, agro-food system, ecological performance etc. carried out by academicians, scientists and professionals. The Conference was held in November, 8-10, 2012, to the Faculty of Agro-food and Environmental Economics, Bucharest University of Economic Studies, Romania. The conference proceedings volume includes all the draft papers accepted and published in the proceedings of The 1st International Conference 'Competitiveness of agro-food and Environmental economy’ (CAFEE`12), organized by Faculty of Agro-Food and Environmental Economics and Research Center of Regional Analysis and Policies from The Bucharest University of Economic Studies, in partnership with Institute of Agricultural and Food Economics, National Research Institute, Poland, St James's Business School(UK), University of Verona – Italy, Institute of Agricultural Economics- Serbia, Faculty of Agriculture Zemun- Serbia, Institute of Agricultural Economics, Romanian Academy, Institute of Research for Agricultural Economics and Rural Development, Academy of Agricultural and Forestry Sciences – Romania and Faculty of Economic Sciences, Petroleum and Gas University of Ploiesti Romania

Proceedings "Competitiveness of agro-food and environmental economy",2013

The main goal of the conference Competitiveness of agro-food and environmental economy’ (CAFEE`13), was to debate new ideas provided by research along with experiences brought by institutional and business representatives in the field of rural development, agro-food economy, agro-food system, environmental policy and management. The Conference was held in November, 7-8, 2013, to the Faculty of Agro-food and Environmental Economics, Bucharest University of Economic Studies, Romania. The conference proceedings volume includes all the draft papers accepted and published in the proceedings of The 1st International Conference 'Competitiveness of agro-food and Environmental economy’ (CAFEE`13), organized by Faculty of Agro-Food and Environmental Economics and Research Center of Regional Analysis and Policies from The Bucharest University of Economic Studies, in partnership with Institute of Agricultural and Food Economics, National Research Institute, Poland, St James's Business School(UK), University of Verona – Italy, Institute of Agricultural Economics- Serbia, Faculty of Agriculture Zemun- Serbia, Institute of Agricultural Economics, Romanian Academy, Institute of Research for Agricultural Economics and Rural Development, Academy of Agricultural and Forestry Sciences – Romania and Faculty of Economic Sciences, Petroleum - Gas University of Ploiesti Romania

Challenges of wine chain in Romania

The purpose of this paper is to identify new challenges of wine chain in Romania, referring mostly to wine safety and traceability. The reason why the research was underpinned is that many unauthorised products or products obtained using forbidden substances exist on the wine market. In this paper, food safety and traceability principles and requirements are applied to wine chain. Food safety and protecting consumers interests represent concerns for people, professionals and organizations. Wine is a product for which consumers manifest lack of trust in those regarding the content and methods of production. The research method consists in documentation and legislation analysis. The main results show that problems on the wine chain, including consumers lack of trust, might be overcome by implementing and respecting the principles of traceability

DIAGNOSIS OF VITICULTURE POTENTIAL IN ROMANIA

This research investigates Romanian viticulture potential. In pursuing this, statistical data were analyzed, related to the areas occupied by vines and grape production per hectare of the Romanian and European Union vineyard. Romania is among the countries with a millenary tradition in vines. Climatic and soil conditions of our country are favorable for growth and fruiting vines

Sustainable Consumption: Analysis of Consumers’ Perceptions about Using Private Brands in Food Retail

Private brands are representing an important vector for retailers, helping them to build sustainable relationships with their customers. Usually, private brands are perceived as products differentiated by lower prices. The purpose of this research is to identify consumers’ trust level in private brands used in food retail and their perceptions about the quality of retailers’ own products. The research question is: What are consumers’ perceptions about using private brands in food retail? Pursuing this question, a survey based on a questionnaire was carried out. Research findings showed that the main reason why people buy private brands’ products is lower price rather than high quality. The interviews showed that the typical private brand user is male, aged between 45 and 65 years old, with middle-level income, and employees with secondary education. These results are useful for retailers in their efforts to decide strategies for their private brands and for building consumers’ trust. The findings are useful for food producers as well, because they should reconsider their marketing strategies in order to adapt themselves to the continuous growth of retailers’ private brands

BLUE OCEAN STRATEGY FOR ROMANIAN WINE MARKET

Is a long history of ferce competition between wine companies, fghting for a better market share, trying to differentiate itself from the rest of frms. In todays overcowed economy, competition results in the appereance of a red ocean, where rivals struggle to capture a return on increasingly limited. Try using new element introduced to provide an easy product to be consumed at any time and does not assume possession of specifc information, so the buying decision should be made easily. The new product will have a fresh taste, refreshing, slightly pungent, like champagne