Promising Developments in Bio-Based Products as Alternatives to Conventional Plastics to Enable Circular Economy in Ukraine

Transforming the plastic industry toward producing more sustainable alternatives than conventional plastics, as an essential enabler of the bio-based circular economy (CE), requires reinforcing initiatives to drive solutions from the lab to the market. In this regard, startups and ideation and innovation events can potentially play significant roles in consolidating efforts and investments by academia and industry to foster bio-based and biodegradable plastic-related developments. This study aimed to present the current trends and challenges of bioplastics and bio-based materials as sustainable alternatives for plastics. On this basis, having conducted a systematic literature review, the seminal research themes of the bio-based materials and bioplastics literature were unfolded and discussed. Then, the most recent developments of bio-based sustainable products in Ukraine, as alternatives to petroleum-based plastics, that have gained publicity through local startup programs and hackathons were presented. The findings shed light on the potential of the bio-based sector to facilitate the CE transition through (i) rendering innovative solutions most of which have been less noticed in academia before; (ii) enhancing academic debate and bridging the gap between developers, scholars, and practitioners within the plastic industry toward creating circularity across the supply chain; (iii) identifying the main challenges and future perspectives for further investigations in the future

Quality of Education and Science in the Context of Sustainable Development Goals—From Millennium Goals to Agenda 2030: Factors of Innovation Activity and Socio-Economic Impact

The relevance of the analysis of Sustainable Development Goals is based on the 2030 Agenda for Sustainable Development. The purpose of the study is to create a model of management/regulation of the quality of education and scientific research systems based on Sustainable Development Goals. The data of the ratings that reflect certain tasks of the Sustainable Development Goals, including those related to educational and scientific activities, are analyzed. The methodology of calculating the index of the success of realization of separate purposes of sustainable development is used. Bibliometric analysis as a research tool is used to create a quality of education management model. The example of the roadmap for achieving SDGs within the relationship chain “quality of education and science + partnership and networks–innovation–socio-economic impact–sustainable development goals” is provided. The suggested methodology for determining the index of success in achieving Sustainable Development Goals includes managing education systems, implementing scientific research, and managing/regulating the economy on micro-(university), meso-(regional), and macro-(national) levels. The tool in this case is a strategy for achieving KPIs, which can be fundamentally implemented in the form of a roadmap, with detailing of its elements using other tools. The “management/regulation” stage of the process of achieving Sustainable Development Goals is concretized by a mind map

Products brand marketing strategy based on environmental friendliness agricultural innovation: China-Ukraine’s case

This research focuses on the influence of modern agricultural innovation on brand strategy, analysing the trends and characteristics of modern agricultural innovation in Ukraine and China, describe differences between countries. The situation in agriculture show – the same background of enterprises can have different results with profit or loss. Therefore, important to establish a commitment of customers to build an agricultural products brand marketing strategy and, as result, increase the profitability of the enterprise. Analyses the development trend of modern agricultural innovation, the characteristics of modern agricultural innovation, and the status of agricultural product brand marketing using literary analysis and case analysis methods, explains the impact of modern agricultural innovation on agricultural product brand marketing, and proposes agricultural product brand marketing strategies for building a good reputation for the brand. A model of the dependence of the purchase intention of consumers of agricultural products on the environmental friendliness of the brand is proposed, which is based on the analysis of the direct effect of public awareness of the environmental friendliness of the brand on the intention of consumers to purchase the products of an agricultural enterprise and the mediating effect of trust in the brand on the intention of the consumer to purchase the products of an agricultural enterprise.Це дослідження зосереджено на впливі сучасних аграрних інновацій на стратегію бренду, аналізі тенденцій та характеристик сучасних аграрних інновацій в Україні та Китаї, описі відмінностей між країнами. Ситуація в сільському господарстві показує – однаковий фон підприємств може мати різні результати з прибутком чи збитком. Тому важливо встановити прихильність споживачів до побудови маркетингової стратегії бренду сільськогосподарської продукції і, як наслідок, підвищення прибутковості підприємства. Аналізує тенденцію розвитку сучасних інновацій у сільському господарстві, характеристики сучасних інновацій у сільському господарстві та статус маркетингу бренду сільськогосподарської продукції за допомогою аналізу літератури та аналізу кейсів, пояснює вплив сучасних інновацій у сільському господарстві на маркетинг бренду сільськогосподарської продукції та пропонує бренд сільськогосподарської продукції маркетингові стратегії для створення гарної репутації бренду. Запропоновано модель залежності купівельних намірів споживачів сільськогосподарської продукції від екологічності бренду, яка базується на аналізі прямого впливу поінформованості населення про екологічність бренду на намір споживачів купувати придбання продукції сільськогосподарського підприємства та опосередковуючий вплив довіри до бренду на намір споживача придбати продукцію сільськогосподарського підприємства