Optimisation of High Hydrostatic Pressure Processing of Pêra Rio Orange Juice

The influence of high hydrostatic pressure (HHP) on Pêra Rio orange juice was investigated using response surface methodology. A central composite design was used to evaluate the effects of three processing conditions (independent variables), namely pressure (100-600 MPa), temperature (30-60 °C) and time (30-360 s), on the native microflora and pectin methylesterase (PME) activity of orange juice. Analysis of variance showed that second-order polynomial models fitted well with the experimental data for PME residual activity (R2 = 0.9586, p < 0.001) and aerobic microorganism count (R2 = 0.9879, p < 0.001). The optimum HHP processing conditions to produce orange juice with PME residual activity of less than 20 % and low microorganism count (<2 log cycles CFU/mL) were 550 to 600 MPa, 55 to 60 °C and 330 to 360 s. © 2013 Springer Science+Business Media New York

Examining the role of regional culture and geographical distances on the representation of unfamiliar foods in a continental-size country

This study provides an experimental-exploratory investigation about the role of regional culture and Euclidean distances on the consumers' representation of edible insects in Brazil, a country with an extensive geographical surface. Seven hundred and eighty participants were recruited on the streets of eight cities from different Brazilian states: Manaus in Amazonas; Porto Velho in Rondonia; Macapa in Amapa; Cuiaba in Mato Grosso; Aracaju in Sergipe; Rio de Janeiro in Rio de Janeiro; Campinas in Sao Paulo; and Santa Maria in Rio Grande do Sul. These participating cities were considered from their cultural identity differences and geographical distances. Through a continual restricted word association task, participants were instructed to promptly verbalize the first five terms that came to their minds when stimulated with the expression "food made with edible insects". Following, they had to score the valence of each term they produced. The dictionaries produced in each city were compared and classified into groups using the Ellegard's index. Each group presented distinct ways of expression and attitude with respect to the inductive expression. Basically, Brazil was divided into two main groups according to their representation of edible insects: one consisted by the cities situated near the shore of the Atlantic Ocean, which present a cultural formation influenced by the European immigrants; and the other comprised the cities from the continental region that have strong cultural influence from the Amerindians. Thus, the cultural formation was more decisive to explain the similar representations among the cities than their geographical proximity. Given that, to effectively introduce a novel food in a country with varied regional culture, the marketing strategy should be focused on the values and beliefs of their culture subgroups instead of a single strategy for the whole country79CONSELHO NACIONAL DE DESENVOLVIMENTO CIENTÍFICO E TECNOLÓGICO - CNPQCOORDENAÇÃO DE APERFEIÇOAMENTO DE PESSOAL DE NÍVEL SUPERIOR - CAPESnão temnão te