Strategic Integration of Integrated Marketing Communications, Case of Croatia

The main purpose of this paper is to investigate the relationship between the development of integrated marketing communications, corporate communication strategy and its alignment with overall corporate strategy in Croatian companies. In addition, in Croatian business environment, particularly in the period of economic crisis, companies try to reduce their costs which results in neglecting the communication function. There is also the eternal scientific question regarding the effects of investment in the marketing and communication functions. Therefore, this question will be discussed in this paper by observing the correlation between integrated marketing communications and organizational performances reached by observed companies.It is presumed that there is a positive relationship between higher levels of developed integrated marketing communications and organizational performance which the observed companies achieved. This survey was conducted on 500 companies with the highest value added rank in the Republic of Croatia in the year 2009 (according to the Institute for Business Intelligence)

Corporate Social Responsibility in Croatia Case Study of the Best Value Added Companies

The current economic crisis, as well as the corporate micro and macro environment have an impact on the ways corporations perform their business, overall corporate strategy, corporate communication strategy and corporate responsibility strategy, on how they perceive corporate social responsibility, and moreover how they present those company’s efforts regarding corporate social responsibility in the media. In this paper we will take into consideration current trends in corporate social responsibility in Croatian companies at present, with the respect of the previous researches on the same topic and development of this emerging phenomenon within observed corporations. This paper explores different aspects of corporate social responsibility in Croatian companies, surveyed in two phases; the first phase was in 2011 when 70 companies participated and second one was in 2015, which was performed only on companies which participated in the first phase. Initially this survey started on a population of 500 biggest Croatian companies according to the value added. Also, some previous studies on the same population of the biggest Croatian companies is incorporated to provide readers with some valuable insights into the current trend of the corporate social responsibility and corporate management awareness about this topic in Croatia particularly after Croatia joined the European Union

Lifetimes of Heavy-Flavour Hadrons -- Whence and Whither?

A theoretical treatment for the weak decays of heavy-flavour hadrons has been developed that is genuinely based on QCD. Its methodology as it applies to total lifetimes and the underlying theoretical issues are sketched. Predictions are compared with present data. One discrepancy emerges: the beauty baryon lifetime appears to be significantly shorter than expected. The ramifications of those findings are analyzed in detail.Comment: 15 pages, no figures, LATEX, two references added and new information concerning a lower charm content in B decays incorporate

Dark energy: a quantum fossil from the inflationary Universe?

The discovery of dark energy (DE) as the physical cause for the accelerated expansion of the Universe is the most remarkable experimental finding of modern cosmology. However, it leads to insurmountable theoretical difficulties from the point of view of fundamental physics. Inflation, on the other hand, constitutes another crucial ingredient, which seems necessary to solve other cosmological conundrums and provides the primeval quantum seeds for structure formation. One may wonder if there is any deep relationship between these two paradigms. In this work, we suggest that the existence of the DE in the present Universe could be linked to the quantum field theoretical mechanism that may have triggered primordial inflation in the early Universe. This mechanism, based on quantum conformal symmetry, induces a logarithmic, asymptotically-free, running of the gravitational coupling. If this evolution persists in the present Universe, and if matter is conserved, the general covariance of Einstein's equations demands the existence of dynamical DE in the form of a running cosmological term whose variation follows a power law of the redshift.Comment: LaTeX, 14 pages, extended discussion. References added. Accepted in J. Phys. A: Mathematical and Theoretica

Four-quark Operators Relevant to B Meson Lifetimes from QCD Sum Rules

At the order of 1/m_b^3, the B meson lifetimes are controlled by the hadronic matrix elements of some four-quark operators. The nonfactorizable magnitudes of these four-quark operator matrix elements are analyzed by QCD sum rules in the framework of heavy quark effective theory. The vacuum saturation for color-singlet four-quark operators is justified at hadronic scale, and the nonfactorizable effect is at a few percent level. However for color-octet four-quark operators, the vacuum saturation is violated sizably that the nonfactorizable effect cannot be neglected for the B meson lifetimes. The implication to the extraction of some of the parameters from B decays is discussed. The B meson lifetime ratio is predicted as \tau(B^-)/\tau(B^0)=1.09\pm 0.02. However, the experimental result of the lifetime ratio \tau(\Lambda_b)/\tau(B^0) still cannot be explained.Comment: 20 pages, latex, 6 figures, discussion on non-factorizable effect of the four-quark condensate added, to appear in Phys. Rev. D57 (1998

Gravastar Solutions with Continuous Pressures and Equation of State

We study the gravitational vacuum star (gravastar) configuration as proposed by other authors in a model where the interior de Sitter spacetime segment is continuously extended to the exterior Schwarzschild spacetime. The multilayered structure in previous papers is replaced by a continuous stress-energy tensor at the price of introducing anisotropy in the (fluid) model of the gravastar. Either with an ansatz for the equation of state connecting the radial $p_r$ and tangential $p_t$ pressure or with a calculated equation of state with non-homogeneous energy/fluid density, solutions are obtained which in all aspects satisfy the conditions expected for an anisotropic gravastar. Certain energy conditions have been shown to be obeyed and a polytropic equation of state has been derived. Stability of the solution with respect to possible axial perturbation is shown to hold.Comment: 19 pages, 9 figures. Latest version contains new and updated references along with some clarifying remarks in the stability analysi

Can the clustered dark matter and the smooth dark energy arise from the same scalar field ?

Cosmological observations suggest the existence of two different kinds of energy densities dominating at small ($\lesssim 500$ Mpc) and large ($\gtrsim 1000$ Mpc) scales. The dark matter component, which dominates at small scales, contributes $\Omega_m \approx 0.35$ and has an equation of state $p=0$ while the dark energy component, which dominates at large scales, contributes $\Omega_V \approx 0.65$ and has an equation of state $p\simeq -\rho$. It is usual to postulate wimps for the first component and some form of scalar field or cosmological constant for the second component. We explore the possibility of a scalar field with a Lagrangian L =- V(\phi) \sqrt{1 - \del^i \phi \del_i \phi} acting as {\it both} clustered dark matter and smoother dark energy and having a scale dependent equation of state. This model predicts a relation between the ratio $r = \rho_V/\rho_{\rm DM}$ of the energy densities of the two dark components and expansion rate $n$ of the universe (with $a(t) \propto t^n$) in the form $n = (2/3) (1+r)$. For $r \approx 2$, we get $n \approx 2$ which is consistent with observations.Comment: Revised to match the published version. Minor changes and a reference adde

Fermion determinants in matrix models of QCD at nonzero chemical potential

The presence of a chemical potential completely changes the analytical structure of the QCD partition function. In particular, the eigenvalues of the Dirac operator are distributed over a finite area in the complex plane, whereas the zeros of the partition function in the complex mass plane remain on a curve. In this paper we study the effects of the fermion determinant at nonzero chemical potential on the Dirac spectrum by means of the resolvent, G(z), of the QCD Dirac operator. The resolvent is studied both in a one-dimensional U(1) model (Gibbs model) and in a random matrix model with the global symmetries of the QCD partition function. In both cases we find that, if the argument z of the resolvent is not equal to the mass m in the fermion determinant, the resolvent diverges in the thermodynamic limit. However, for z =m the resolvent in both models is well defined. In particular, the nature of the limit $z \rightarrow m$ is illuminated in the Gibbs model. The phase structure of the random matrix model in the complex m and \mu-planes is investigated both by a saddle point approximation and via the distribution of Yang-Lee zeros. Both methods are in complete agreement and lead to a well-defined chiral condensate and quark number density.Comment: 27 pages, 6 figures, Late

A Helitron transposon reconstructed from bats reveals a novel mechanism of genome shuffling in eukaryotes

Helitron transposons capture and mobilize gene fragments in eukaryotes, but experimental evidence for their transposition is lacking in the absence of an isolated active element. Here we reconstruct Helraiser, an ancient element from the bat genome, and use this transposon as an experimental tool to unravel the mechanism of Helitron transposition. A hairpin close to the 3'-end of the transposon functions as a transposition terminator. However, the 3'-end can be bypassed by the transposase, resulting in transduction of flanking sequences to new genomic locations. Helraiser transposition generates covalently closed circular intermediates, suggestive of a replicative transposition mechanism, which provides a powerful means to disseminate captured transcriptional regulatory signals across the genome. Indeed, we document the generation of novel transcripts by Helitron promoter capture both experimentally and by transcriptome analysis in bats. Our results provide mechanistic insight into Helitron transposition, and its impact on diversification of gene function by genome shuffling

Equilibrium and stability of neutrino lumps as TOV solutions

We report about stability conditions for static, spherically symmetric objects that share the essential features of mass varying neutrinos in cosmological scenarios. Compact structures of particles with variable mass are held together preponderantly by an attractive force mediated by a background scalar field. Their corresponding conditions for equilibrium and stability are given in terms of the ratio between the total mass-energy and the spherical lump radius, $M/R$. We show that the mass varying mechanism leading to lump formation can modify the cosmological predictions for the cosmological neutrino mass limits. Our study comprises Tolman-Oppenheimer-Volkoff solutions of relativistic objects with non-uniform energy densities. The results leave open some questions concerning stable regular solutions that, to an external observer, very closely reproduce the preliminary conditions to form Schwarzschild black holes.Comment: 20 pages, 5 figure