Theory, Reality and Perception of CSR: Comparative Study Between India and the Slovak Republic

During last decades global society has witnessed remarkable growth of global issues, both on social and environmental level, that have resulted in broad changes in the global economy. These aspects have increased the neccesity for more systematic and sustainable approach towards the way business is done on local and global level. Therefore, corporate social responsiblity (CSR) has become an effective tool, many companies have decided to apply within domestic as well as international environment. The main goal of this paper is therefore to describe CSR policy and strategies of McDonalds worldwide fast food chain leader. Moreover, we analyze reasons of different perception of McDonalds CSR strategies between Indian and Slovak consumers. CSR has become an important instrument to develop and implement more responsible business strategies that contributes not only to development of companies themselves, but towards development of society and environment as well. Although, we can find difference in approach towards CSR implementation in business strategies and the strenght of their impact on society and environment. Significant role in the strenght and kinds of influence CSR has, plays the context in which companies are motivated to support and develop CSR strategies and the type of innitiative. Various approaches (including motives and innitiatives) can results in different perceptions of companys CSR strategies and attempts as we will see in presented case comparative study. Key words: consumer, corporate social responsibility (CSR), global environment, local business, perception, sustainable busines

Analysis of the Mutual Trade Between the Eu and Indonesia

Mutual trade between EU countries and Indonesia is a bilateral commodity trade flow exceeding 17 billion Euros. Analysis of the trade between the two entities is an important contribution leading to the definition of the significance that the ongoing cooperation between the EU and Indonesia has. EU is for Indonesia very important trading partner, for EU is Indonesia a strategic political partner. The bilateral trade is currently greatly benefiting Indonesia, however, this market has a potential for EU due to the fact, that it is one of the most populous country in the Asian region and the in world in general. The trade exchange is based on export and import of most basic aggregate commodities; while between the two partners exist significant differences in terms of available comparative advantages. A specificity of the mutual trade is the limited territorial structure of this exchange, as the main volume of transactions is realized between Indonesia and only a few EU countries. Keywords: EU, Indonesia, mutual, foreign trade, commodity, territory, structure, analysis, competitivenes