Audience preferences are predicted by temporal reliability of neural processing

Naturalistic stimuli evoke highly reliable brain activity across viewers. Here we record neural activity from a group of naive individuals while viewing popular, previously-broadcast television content for which the broad audience response is characterized by social media activity and audience ratings. We find that the level of inter-subject correlation in the evoked encephalographic responses predicts the expressions of interest and preference among thousands. Surprisingly, ratings of the larger audience are predicted with greater accuracy than those of the individuals from whom the neural data is obtained. An additional functional magnetic resonance imaging study employing a separate sample of subjects shows that the level of neural reliability evoked by these stimuli covaries with the amount of blood-oxygenation-level-dependent (BOLD) activation in higher-order visual and auditory regions. Our findings suggest that stimuli which we judge favourably may be those to which our brains respond in a stereotypical manner shared by our peers

Event Representations and Predictive Processing: The Role of the Midline Default Network Core

The human brain is tightly coupled to the world through its sensory-motor systems—but it also spends a lot of its metabolism talking to itself. One important function of this intrinsic activity is the establishment and updating of event models—representations of the current situation that can predictively guide perception, learning, and action control. Here, we propose that event models largely depend on the default network (DN) midline core that includes the posterior cingulate and anterior medial prefrontal cortex. An increasing body of data indeed suggests that this subnetwork can facilitate stimuli processing during both naturalistic event comprehension and cognitive tasks in which mental representations of prior situations, trials, and task rules can predictively guide attention and performance. This midline core involvement in supporting predictions through event models can make sense of an otherwise complex and conflicting pattern of results regarding the possible cognitive functions subserved by the DNMind-wandering in everyday event comprehension: Memory, attention, and the brai