Business Framing for Analytics

Both the academic and business practitioner communities are faced with the challenges of discovery, innovation, and constant learning of their field, particularly within the marketing discipline, where content, processes, and even structure are dynamic in nature, with constantly evolving interests and focus. A solid research agenda with excellent analytics to address pertinent business questions is crucial for successfully expanding our understanding of the marketing function

The Changing Landscape Of Marketing Research: A Study Of Marketing Consultants

The field of marketing research is undergoing dramatic change as technology of various forms penetrates its realm. This study seeks to gather a snapshot of the U.S. marketing research industry in its current state of evolution.  Specifically, this study examines the mix of data collection methods, analysis techniques, targeted research participants, and project topics emphasized by today’s working consultants.  While findings confirm a rather expected major shift toward Internet-related means of collecting data, analysis techniques remain relatively unchanged over the last twenty years.  Furthermore, findings reveal that research design decisions are to some degree formed based on consultants’ perceptions of their own Internet self-efficacy and their firms’ orientations toward either B2B or B2C clients.  Implications for both practitioner and academic researchers are discussed

Using credit risk models for regulatory capital: issues and options

The authors describe the issues and options that would be associated with the development of regulatory minimum capital standards for credit risk based on banks' internal risk measurement models. Their goal is to provide a sense of the features that an internal-models (IM) approach to regulatory capital would likely incorporate, and to stimulate discussion among financial institutions, supervisors, and other interested parties about the many practical and conceptual issues involved in structuring a workable IM regulatory capital regime for credit risk. The authors focus on three main areas: prudential standards defining the risk estimate to be used in the capital requirements, model standards describing the essential components of a comprehensive credit risk model, and validation techniques that could be used by supervisors and banks to assess model accuracy. The discussion highlights a range of alternatives for each of these areas.Bank capital ; Bank loans ; Risk ; Bank supervision

In the Wake of the Storm: Environment, Disaster, and Race After Katrina

Studies evidence of environmental disparities by which poor and minority communities are disproportionately exposed to disasters, are less prepared, and have less access to relief agencies. Makes recommendations for preparedness and environmental justice

Application Of Media Richness Theory To Data Collection

Researchers and practitioners are becoming more dependent on electronic means of data collection. This study utilizes media richness theory (MRT) as a means to better understand respondent performance in data collection among adults and adolescents. Examining the differences between paper and pencil, interview and electronic form methods of data collection, the results of this study indicate that matching task type to data collection method according to MRT principles produces improved levels of response distortion as expected; however, item omissions are not influenced in the manner anticipated from MRT concepts

The Influence Of Atmospherics In Consumer Research Data Collection

This study investigates the effects of ambient atmosphere on market research survey response quality, following approaches in the retail atmospherics literature.  Participants completed a survey task and reported their affect states in a between subjects factorial experiment which manipulated ambient music, lighting and aroma conditions. Structural equation methods were used to test for effects of atmospheric factors on response quality and respondent affect. Findings suggest that ambient atmosphere may contribute to cognitive enrichment up to a point where it becomes distracting. At that point, ambient cues appear to interfere with cognitive processing. Survey response quality may be compromised through reduced positive affect, increased fatigue, or boredom, but the influence mechanism is different between males and females. The importance of stimulus manipulations is stressed and the effects of specific stimulus are provided to help researchers understand the impact toward response quality. Marketing researchers from both the academic and managerial community may be able to improve survey response quality by managing environmental conditions to enhance survey experience

Profile of Corporate Social Media Consumer Segments

The trade and academic literature is replete with commentary about the need for companies to develop promotional strategies and to adopt media platforms that are more engaging and conversational with customers than the traditional top-down company directed one-way communication strategies of the past (Thomas, Peters, Howell and Robbins, 2012; Foster, West and Francescucci 2011; Deighton and Kornfeld, 2009). This viewpoint is supported by Christodoulides (2008) who reported that many customers view information about a company or brand that they obtained from blogs, social networking sites and the like as being more relevant, believable and important to them in their interactions with the company than similar company provided information. Social media savvy customers are by all counts a highly diverse lot and reaching them effectively requires the use of different messages for different groups (Heo and Cho, 2009; Stern, Rao and Gould 1990). For example, some social media users follow a wide variety of posts and enjoy the benefits of special offers while others have mixed feelings about being marketed to on social media websites. Interestingly, this new brand of customer also expects businesses to really know them, their life cycles, their personalities and the goods and services that they desire (Beauchamp 2013)