Open science in archaeology

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Rethinking marketing curricula in the Internet age

The aim of this research is to identify an inventory of topics pertaining to the Internetdriven marketing principles that have emerged from the Internet's implication to and application in marketing that bear relevance to the study field of mainstream marketing. Empirical research was conducted to measure South African marketing educators' and practitioners' views on which of the topics identified are deemed relevant for inclusion within mainstream undergraduate marketing curricula. The findings of the study indicate that both educators and practitioners view 27 of the 29 topics identified as being relevant. Moreover, there was no statistically significant difference between the views of the two samples. The inventory of topics presented in this article serves as a platform for guiding the structured integration of Internet-driven marketing principles into mainstream undergraduate marketing curricula and the textbooks prescribed therein South African Journal of Higher Education Vol. 22 (3) 2008: pp. 538-55

The Language editor's role in postgraduate research : a survey of supervisors' perceptions

This article presents the empirical findings of a study undertaken to compare the views of language editors and supervisors concerning the appropriate level of editorial intervention in the production of postgraduate dissertations and theses within the South African higher education context. Masters and doctoral students are required to demonstrate scholarship by presenting their research in a clear, well-structured manner that is in accordance with the rigours of academic writing. The lack of such writing and presentation skills is increasingly being recognised as a significant obstacle to the successful completion of postgraduate qualifications. Against the background of these and other problems, the traditional supervisory model, which emphasises monitoring the student's autonomous research in a dyadic student-supervisor relationship, is shifting towards a collaborative mentoring model that comprises several role players, including a professional language editor. The involvement of an editor raises issues concerning the dimensions the editor should become involved in; the degree of editorial intervention; and the method of editing. In order to gain a balanced perspective on these issues, a self-administered questionnaire comprising an inventory of editing tasks, modes of editing and modes of querying was e-mailed to a census of South African editors registered with the South African Translators' Institute (SATI) and/or the Professional Editors' Group (PEG). The same questionnaire, with minor adjustments, was e-mailed to a census of supervisors employed at South African universities who had agreed to participate in the study. The findings indicated that while there was a convergence of editor-supervisor opinion concerning the structural and content editing tasks not being appropriate, opinions differed on the stylistic and copy-editing tasks considered appropriate, with supervisors adopting a more conservative view. The combined responses yielded a restricted set of tasks limited to only the most basic copy-editing tasks that are viewed as appropriate in the editing of dissertations and theses.25 page(s

An inventory of marketing skills essential for tourism entrepreneurs: a 3–domain approach

This article postulates that specific marketing skills contribute to the success of a tourism entrepreneur. The purpose of the research was first, to identify the marketing skills that are critical to the success of tourism entrepreneurs, and secondly, to present findings and recommendations for increasing the effectiveness of skills development in tourism management higher educational programmes for the benefit of both tourism entrepreneurs and academics in the field of tourism, entrepreneurship and marketing. Based on previous theoretical discussions regarding marketing skills, an empirical study was conducted to identify the most important skills, using multiple item indicators from previous studies. A descriptive research design was employed, whereby a questionnaire survey was conducted into skills development for tourism entrepreneurs. The findings of the study provide important insights into the marketing skills that tourism entrepreneurs require in order to be successful in the current economic climate, based on a comprehensive empirical investigation of the perceptions of tourism entrepreneurs, tourism management academics and tourism management students.http://dx.doi.org/10.5897/AJBM11.2756http://www.academicjournals.org/article/article1380967387_Klerk%20et%20al.pd

Materialism, status consumption and consumer ethnocentrism amongst black generation Y students in South Africa

The purpose of this study was to investigate the extent to which black Generation Y students’ exhibit status consumption, materialism and consumer ethnocentrism tendencies, and the relationship between these three constructs. The black Generation Y cohort (individuals born between 1980 and 1994) represents a large percentage of the South African market, and those enrolled at tertiary institutions constitute a particularly attractive target market to marketers given that tertiary education were correlated with higher earning potential and status. A convenience sample of 400 students across the campuses of four South African public higher education institutions situated in the Gauteng Province was taken. Questionnaires, designed to measure black Generation Y students’ attitudes towards status consumption, materialism and consumer ethnocentrism, were hand delivered to lecturers at each of these campuses who requested to ask their students to complete them. The collected data were analysed using z-tests and Pearson’s product moment correlation coefficient. The findings suggest that the target market has significant materialism, status consumption and ethnocentrism tendencies. A strong positive relationship was found between the constructs of materialism and status consumption. However, there was no significant relationship found between the respective constructs of materialism and status consumption, and that of consumer ethnocentrism.http://dx.doi.org/10.5897/AJBM11.1803http://www.academicjournals.org/article/article1380726723_Bevan-Dye%20et%20al.pd