En la actualidad el sector de la moda ha logrado posicionarse con mayor fuerza e importancia en el mundo y en el Perú. Esto se puede reforzar con lo que menciona Perú Retail en su plataforma web, la cual afirma que el mercado de moda podría llegar a mover unos US1,326millnes(EuromonitorInternational).Asimismo,esimportantereconocerelrolimportantequedesempen~anlosusuariosquedecidenreinventarseofreciendoprendasdesegundousosiguiendolosestaˊndaresdecalidad,estefenoˊmenoesconocidocomoelnegocioderopadesegundamano.Elpresenteproyectosebasaenlapropuestadeunaplataformawebintermediariaentreusuariosqueposeenropaoaccesoriossinusoenbuenacalidadyclientesinteresadosenadquirirproductosdemodaconpreciosaccesiblesgenerandounprocesodenominadoeconomıˊacircular.Deestaforma,seevaluarlaviabilidadoperativayeconoˊmicadelaventaderopayaccesoriosdesegundousoatraveˊsdelaplataforma“Wara”.Elinternetyelavanceenlatecnologıˊapermiteoptimizarlasoperacionesllevadasacabodurantelosdiferentesprocesosdebidoaquenuestrasplataformasesencialesdeventasonlasredessociales.Elalcancemundialatraveˊsdecanaleson−lineylacoyunturaactualsonfactoresdeoportunidadparaimplementarunnegocioelectroˊnico.LapropagacioˊndelvirusCOVID19ylaimplementacioˊndecuarentenasoestadosdeemergenciaendiferentespaıˊsesdelmundohageneradoquelaspersonasconfinadasrealicenpraˊcticasderemodelacioˊndedormitorios,guardarobjetossinusoperosobretodolalimpiezadearmarios.Anteello,laspersonasanivelmundialynacionalconlafinalidaddeobteneringresosrealizanestetipodeventaorganica.Esimportantesen~alarelcrecimientopotencialyconstantequemuestraelmercadodereventademoda,elcualsecalculauncrecimientode20vecesmaˊsraˊpidoqueelmercadominoristaperuanoenlosuˊltimostresan~os,seguˊnlosıˊndicesdelainvestigacioˊndeGlobalDataparaelInformedelaSegundaMano2019(PeruˊRetail,2019).Asocianestemodelodenegocioconelimpactoambiental,elcualhatomadomayorrelevancialosuˊltimosan~os.Esporestemotivo,queseencontroˊpotencialparaeldesarrollodeWara,empresaquebuscaelbienestarsocialymedioambientalaportandosignificativamenteconresponsabilidadantelarealidadenlaqueseencuentraelplaneta.CurrentlythefashionsectorhasmanagedtopositionitselfwithgreaterstrengthandimportanceintheworldandinPeru.ThiscanbereinforcedbecausePeruRetail(2019)mentionsonitswebplatformthatthefashionmarketcouldmovearoundUS 1,326 million (Euromonitor International). Likewise, it is important to recognize the important role played by users who decide to reinvent themselves by offering second-hand clothing following quality standards, this phenomenon is known as the second-hand clothing business. This project is based on the proposal of an intermediary web platform between users who have unused clothes or accessories in good quality and clients interested in acquiring fashion products with affordable prices, generating a process called circular economy. In this way, the operational and economic viability of the sale of second-use clothing and accessories through the “Wara” platform will be evaluated.
The internet and the advancement in technology allow us to optimize the operations carried out during the different processes because our essential sales platforms are social networks. The global reach through online channels and the current situation are opportunity factors to implement an electronic business. The spread of the COVID 19 virus and the implementation of quarantines or states of emergency in different countries of the world have led to the confined people to carry out bedroom remodeling practices, store unused objects, but above all, closet cleaning. Given this, people worldwide and nationally in order to earn income carry out this type of organic sale.
It is important to note the potential and constant growth shown by the fashion resale market, which is estimated to grow 20 times faster than the Peruvian retail market in the last three years, according to Global Data research indices for the Second Hand Report 2019 (Peru Retail, 2019). They associate this business model with the environmental impact, which has become more relevant in recent years. Regarding the financial structure of the project, it is essential to mention that the investment required to start operations is S / .6,029.24 and a financing of S / .50,000 to cover expenses and costs during the following operational years. The current situation does not allow the business model to be profitable due to the different limitations, which is why it does not show net profit in the projected 3 years.Trabajo de investigació
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