PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA TRANSPORTASI ONLINE GRABBIKE

This study aims to find out and analyze 1) Perception of customers on the price, quality of service and customer satisfaction of GrabBike  online transportation services in Kupang City; 2) impact of Price partially on Customer Satisfaction of GrabBike  online transportation service in Kupang City; 3) The partial effect of Service Quality on Customer Satisfaction of GrabBike  online transportation services in Kupang City; 4) The effect of Price and Quality of Service simultaneously on the Customer Satisfaction of GrabBike  online transportation service customers in Kupang City. The number of samples in this study as many as 100 respondents obtained using accidental sampling techniques. The data was collected using questionnaires, interviews, and literature study. The data analysis techniques used are quantitative descriptive, multiple linear regression analysis and hypothesis testing using SPSS 16 applications. From the results of the analysis showed that: 1) Based on the results of descriptive table analysis respondents gave a very high categorized assessment of the three variables studied; 2) The price partially affects the customer satisfaction of GrabBike  Kupang City; 3) the quality of service partially affects the customer satisfaction of GrabBike  Kupang City; 4) The price and quality of service simultaneously have a significant impact on the customer satisfaction of GrabBike  Kupang City. Based on Adjusted R2 value shows variable contribution of Price and Service Quality to Customer Satisfaction of 57.8%. While 42.2% were influenced by other variables outside the focus of this study.  Keywords: Price, Quality of Service and Customer Satisfactio

PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh electronic word of mouth (e-WOM) yang terdiri dari dimensi platform assistance, concern for others, social benefits, advice seeking, expressing positive feelings, and helping the company, baik secara parsial maupun simultan. terhadap keputusan pembelian di Oncu’s Fruit Dessert. Objek penelitian adalah Oncu’s Fruit Dessert yang berlokasi di Jl. Piet A. Tallo, Liliba-Kupang. Jumlah sampel dalam penelitian ini adalah 100 responden, yang merupakan pelanggan sekaligus followers akun Instagram @oncus_fruitdessert. Sampel didapatkan dengan menggunakan teknik accidental sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner, wawancara, observasi, dan studi pustaka. Teknik analisis data yang digunakan adalah deskriptif kuantitatif, uji asumsi klasik, analisis regresi linier berganda dan pengujian hipotesis dengan menggunakan aplikasi SPSS 24. Hasil analisis deskriptif menunjukkan bahwa secara keseluruhan responden memberikan penilaian persepsi yang terkategori baik untuk keenam dimensi e-WOM maupun pengambilan keputusan pembelian konsumen. Dari hasil Analisis Regresi Linier Berganda didapatkan persamaan matematis: Y = 0.907 + 0.98X1 + 0.199X2 + 0. 194X3 + 0.196X4 + 0.184X5 + 0.201X6. Hasil Uji F dan Uji t menunjukkan bahwa secara simultan dan parsial keenam dimensi e-WOM berpengaruh signifikan terhadap pengambilan keputusan pembelian konsumen. Namun berdasarkan nilai Adjusted R2 menunjukkan kontribusi variabel e-WOM terhadap pengambilan keputusan pembelian konsumen hanya sebesar 46,3%. Sedangkan 53,7% dipengaruhi oleh variabel lain di luar fokus penelitian ini. Variabel-variabel tersebut adalah kualitas produk, harga dan promosi yang dapat menjadi pertimbangan bagi peneliti selanjutnya yang ingin meneliti tentang topic ini. Kata Kunci: e-WOM (Platform Assistance, Concern for Others, social benefits,      advice seeking, Expressing Positive Feelings, and Helping the      Company), Keputusan Pembelian. &nbsp

IMPLEMENTASI E-COMMERCE DALAM INDUSTRI PARIWISATA

Indonesia Tourism has huge potential and is a promising sector to be developed, as long asthe potential development is supported by a comprehensive planning and development byinvolving the utilization of internet technologies. One evidence of the rapid development ofICT is the internet presence. The internet has prompted us to enter the era of all digitally ecommerce.Even today, we are in the era of the industrial revolution 4.0. The industrialrevolution 4.0 will give the effect to shorten the distance between manufacturer and its targetmarket. Digital-based business activity known as the e-commerce in the era of industry 4.0is penetrated various fields including the tourism industry. E-tourism is an interactive onlinesystem enabling tourists to get information and booking some of the provided tourismelements such as hotels and travel agents. Implementation of e-tourism can be done throughthe website, social media, online advertising, web forums, smartphone applications.Through the e-tourism, it makes easier for travelers to travelling with automatic and multilanguage system. The utilization of ICT in the era of the industrial revolution 4.0 and thetourism world not only changing the paradigm of the industry, but also changing the job,the way to communicate, shopping, transaction, and lifestyle. Keywords: ICT, Internet, e-Commerce, e-Touris

PENGARUH GAYA HIDUP DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pelanggan X2 Family Resto and Karaoke Kupang)

This study aims to a) Knowing and analyze customer perceptions of lifestyle, service quality andpurchasing decisions at X2 Family Resto and Karaoke Kupang. b) Knowing and analyze theinfluence of lifestyle and service quality partially on customers purchasing decisions at X2 FamilyResto and Karaoke Kupang. c) Knowing and analyze the influence of lifestyle and service qualitysimultaneously on customer purchasing decisions at X2 Family Resto and Karaoke Kupang. Thepopulation in this study are all customers who have visited and used services of the X2 FamilyResto and Karaoke Kupang. Samples taken as many as 100 respondents using accidental samplingtechnique. The analysis tecnique used is Quantitative Descriptive Analysis and multiple regression(R2). Based on the results of descriptive analysis shows customer perceptions of lifestyle and servicequality included in the satisfied category. In this study the regression equation was obtained: Y =1,620 + 0,264 X1 + 0,725 X2. If seen from the score scale, then the lifestyle variable equal is 4,27and the highest of the service quality variable is 4,29. Based on the analysis of statistical data, theresults of the t test show that the two independent variables have a significant effect on the variable.F test results show that simultaneosly the independent variable significantly influences theindependent variable. The R square adjust value of 0.782 shows that 78.2% of the purchase decisionvariable is influenced by the independent variable in the regression equation while the remaining21.8% is influenced by the variables not discussed in this study. It is recommended for X2 FamilyResto and Karaoke Kupang to add market segments and product development, which is not only foradolescents (Students) but also added to the adult market segmen and further researchers areexpected to add other aspects such as place, promotion, atmosfer, service, brand awareness,andbrand image. Keywords: Lifestyle, Service Quality and Purchasing decision

PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN TRAVEL DI KABUPATEN MALAKA (Studi Pada Travel Betun Mandiri Expres)

This research aims to determine the effect of service quality on customer satisfaction of Betun Mandiri Express (BME) Car Travel. The independent variable in this study is the dimension of service quality consisting of physical evidence, reliability, responsiveness, assurance, and empathy, while the dependent variable is customer satisfaction. The number of samples is 99 respondents who ever using BME Car Travel services more than twice. Samples were gained using accidental sampling technique. Data were collected using questionnaires, interviews, observations, and literature studies. Data analysis techniques used are quantitative descriptive, multiple linear regression analysis and hypothesis testing using the Software SPSS 24. Descriptive Analysis's results show that overall, the respondents gave a categorized perception assessment both for the five dimensions of Service Quality and Satisfaction of using BME Travel. From the results of Multiple Linear Regression Analysis found the mathematical equation: Y = 2.537 + 0.174X1 + 0.158 X2 + 0.185 X3 + 0.146 X4 + 0.196 X5.Both the F Test and t Test results show that simultaneously and partially the five dimensions of Service Quality have a significant effect on customer satisfaction. However, based on the value of Adjusted R2 shows the contribution of the variable Service Quality to Customer Satisfaction is only 32.2%. While 67.8% is influenced by other variables outside the focus of this study. These variables are price and promotion which can be considered for further researchers besides service quality.   Keywords: Tangibles, Reliability, Responsiveness, Assurance, and Empathy and Customer Satisfaction &nbsp

PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Pada Hotel Timor Megah Kota SoE, TTS)

More and more manufacturers are involved in meeting the needs and desires of customers, causing each company to set orientation to customer satisfaction as the main goal. There is a tendency that customer satisfaction or dissatisfaction can be influenced by the quality of services provided by the company. This research was conducted at the Timor Megah Hotel Kota SoE, TTS Regency. The purpose of this study is to determine the effect of service quality that can be measured by several dimensions, including: tangibles, responsiveness, reliability, assurance, and empathy on customer satisfaction Timor Megah Hotel. The independent variable (X) of this study is the dimension of service quality consisting of tangibles (X1), responsiveness (X2), reliability (X3), assurance (X4), and empathy (X5). While the dependent variable (Y) of this study is customer satisfaction. The sampling technique used is the Accidental Sampling technique, with a total sample of 99 people with the criteria of having stayed more than twice and staying period for 4 years (2015-2018). Data collection techniques used were interviews, questionnaires and literature study. After the data is collected, the data is then analyzed using descriptive techniques and multiple linear regression. From the analysis it is known that tangibles, responsiveness, reliability, assurance and empathy simultaneously and partially have a significant effect on customer satisfaction. From the results of the analysis can also be made mathematical equations: Y = 3,568 + 0,150X1 + 0,245X2 + 0,209X3 + 0,192X4 + 0,362X5. The coefficient of determination obtained shows that 87.2% of the level of customer satisfaction is influenced by tangibles, responsiveness, reliability, assurance and empathy.   Keywords: Tangibles, Responsiveness, Reliability, Assurance, Empathy and Customer Satisfaction

PENGARUH WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI KAMPUNG ADAT BOTI KABUPATEN TTS

This research aims to determine the effect of word of mouth (WOM) simultaneously and partiallyon tourist’s visiting decisions in the Village of Indigenous Boti in TTS district. The independentvariables were examined are Volume and Dispersion. The samples in this research are 60respondents, collected using accidental sampling technique. The research used questionnaire asresearch instrument and analyzed with multiple regression analysis. From regression analysisobtained the equetion as follows : From the classic assumption test, regression models are independent and normaly distributed. Y = 3,142 + 0,578X1 + 0,560X2Hypotesis testing using t test known that variables Volume and Dispersion partially influence thetourist’s visiting decision variable significantly. Then through the F test seen that Volume andDispersion variables simultaneously influence the tourist’s visiting decision variable significantly.The value of adjusted R square is 0,507 which is mean that 50,7% of the decisions being influencedby Volume and Dispersion variables. While the remaining 49.3% of the decision influenced byother variables which is not examined. Keywords: Word of Mouth (Volume and Dispersion), Tourist’s Visiting Decisio

PENGARUH SOCIAL MEDIA MARKETING TIKTOK TERHADAP MINAT BELI KONSUMEN PADA PRODUK SCARLETT WHITENING

This study aims to determine and analyze: (1) The effect of Entertainment, Interaction, Trendiness, Customization, and e-WOM has a partial effect on Consumer Buying Interest in Scarlett Whitening products. (2) The effect of Entertainment, Interaction, Trendiness, Customization, and e-WOM simultaneously affects Consumer Buying Interest in Scarlett Whitening products. The number of samples is 50 respondents, and the sampling technique used was purposive.  The data is collected using Google form questionnaires. The analysis techniques used are quantitative descriptive, Multiple Linear Regression Analysis, and hypothesis testing through t-test and F-test, using the SPSS 22 application.  The results of the descriptive analysis show that overall respondents gave a high category perception assessment of Entertainment, Interaction, Trendiness, and Customization and a very high category perception assessment of e-WOM.  The results of the t-test and F-test show that partially and simultaneously, Entertainment, Interaction, Trendiness, Customization, and e-WOM have a significant effect on Consumer Buying Interest.  Based on the value of Adjusted R2 the contribution of the variables Entertainment, Interaction, Trendiness, Customization, and e-WOM toward Consumer Buying Interest are 97.2%.  While 2.8% was influenced by other variables outside the focus of this study. Keywords: Entertainment; Interaction; Trendiness; Customization; e-WOM; Consumer Buying Interest