537 research outputs found
On the Use of Past and Present Values in the Marketing of Butler University
The following is a case study analyzing the founding values of what is today Butler University and comparing this founding to values promoted in the university’s modern marketing communications. The findings explore the life of Butler University’s primary founder, Ovid Butler, and the events which led him to believe so passionately in the construction of what was known at the time of its founding as North Western Christian University (NWCU). Findings also include a brief overview of the school’s operations between its opening in 1855 and modern day before diving into examples of contemporary marketing communications. Based on the information compiled in this research, it is apparent that Butler University has a long history of being ahead of the curve. The university was founded by an adamant abolitionist whose wish it was to provide a high standard of education to all who were willing to work at achieving academic success, to include female students and students of color. However, this triumphant past is often lost or forgotten in the university’s modern brand image which portrays a youthful and future-focused university. At the conclusion of this project, the data suggests that Butler University is passing up a valuable opportunity to connect Ovid Butler’s driven, forward- thinking vision with the university’s current brand. A thoughtful and intentional integration of Butler University’s past into present-day marketing communications could help the university further distinguish itself amongst fierce competition
FERM-ing up a Strategy for Consortial System Adoption: The Five College Consortium & FOLIO eResource Management
The Five Colleges are committed early implementers of FOLIO and beta adopters of EBSCO’s implementation and hosting services. We implemented the Agreements, eHoldings, Users, and Organizations apps in FOLIO during the summer of 2020 and will go-live on apps to replace our ILS by summer of 2022. Implementing the Agreements, eHoldings, Users, and Organizations apps took a significant amount of work as the management of this information and content has never been centralized or shared until now in our consortia. In this article we chronicle our path to build trust, construct a common understanding of methodology and terminology, and how we successfully migrated during a global pandemic.  
Volumetric plaque quantification by 3-D intracoronary ultrasound: Validation of accuracy and assessment of in-vivovariability
The changing size and shape of Australian women.
This study investigates body size and shape of present-day Australian women. The need for such investigations results from the fact that secular trends in body size and shape change these characteristics every few decades. As body size and shape change, there is a need to update metric data used for clothing design. Morphometric photographs and measurements of 38 anthropometric characteristics were taken of 163 women aged from 18 to 82 years coming from various socio-economic circumstances. Their average body height and weight matched Australian Bureau of Statistics data for South Australian women. The anthropometric characteristics were selected for their usefulness in the clothing industry. In comparison with earlier studies of adult Australian women, especially the one conducted in 1926-28 by Berlei, the participants of the present study were only slightly taller (about 11 mm), but much heavier (about 6 kg); this produced an average Body Mass Index of 24.7. Participants also differed from British and American women. These findings indicate a need for an anthropometric survey of Australian women to provide current data for industrial purposes. As a pilot study to this end averages and standard deviations of all 36 anthropometric dimensions and weight were tabulated. Furthermore, based on standard morphometric photographs of anterior, posterior and the lateral aspect of standing women, five body types were identified. They resemble the letters off the alphabet I, A, H, X and XH. For each figure type basic anthropometric dimensions were tabulated. This study can be considered a pilot study for a larger, fully representative anthropometric survey but its results already show an occurrence of a significant trend towards overweight.Thesis (M.Med.Sc.) -- University of Adelaide, Dept. of Anatomical Sciences, 200
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EDS Usability Testing Final Report
Usability studies in academic libraries are essential tools to assess functionality and accessibility of library services. The University of Massachusetts Amherst Libraries recently conducted usability studies on EBSCO’s Discovery Service, which is to be the default search platform on the University of Massachusetts Amherst Libraries’ website beginning on July 2017. During the spring of 2017, Information Resources Management’s Usability Team utilized surveys, focus groups, and hands-on testing of students and faculty to assess how library patrons interacted with the new discovery service (EDS) and other related library services. The following report documents this usability study, findings discovered, and recommendations hitherto. The following recommendations are broken into three categories: dataload (i.e. bibliographic records), design, and library services
THE ROLE OF AEOLIAN DUST IN NUTRIENT AND SOLUTE TRANSPORT IN THE MCMURDO DRY VALLEYS, ANTARCTICA
The McMurdo Dry Valleys (MDV), the largest ice-free expanse in Antarctica, are considered a polar desert with an average annual temperature of -20oC and annual precipitation of \u3c10cm. Despite the extremely arid climate, a hydrologic continuum exists during the austral summer when ephemeral streams formed from glacial meltwater flow into endorheic lakes. Dust is deposited by strong seasonal winds onto the glacier and lake surfaces, as well as in widespread aeolian landforms throughout the MDV. Katabatic winds from the west, probably responsible for the majority of lithogenic dust deposition, dominate during the winter months. Easterly winds from the coast, prominent during the summer, contribute to the dust budget through the addition of salts and marine aerosols. When considered in the context of the unique hydrologic continuum and the climate-sensitivity of the environment, the dissolution of deposited dust may have an impact on salt and nutrient transfer and thus the ecosystem of the MDV. We have simulated this dissolution by conducting a two-step H2O leaching experiment on aeolian sediments collected from select glaciers, lakes, aeolian landforms, and elevated sediment traps. Resulting leachates representing the interaction of 50mL H2O with 25 g of dust sample were analyzed for major ions. NO3- concentrations (leach 1: \u3c1.0-240 µM; leach 2: \u3c1.0-94 µM) generally increase to the west and imply that aeolian deposition is potentially important to the nitrogen cycle in the MDV. Total dissolved solid concentrations (leach 1: 9-544 mg/L; leach 2: 6-150 mg/L), however, do not show any geographic/spatial correlation which is not consistent with previous work and suggests the significance of dust dissolution to the environment. Aliquots of the total dust were also analyzed for total C and N values. All but two samples, Lake Fryxell (0.12% N) and the eastern side of the Commonwealth Glacier (0.09% N), were below detection limit with respect to N (\u3c0.08% N). Both samples are from the Fryxell basin, the youngest of the basins, that is nitrogen limited. C values ranged from below detection (\u3c0.04% C) to 1.27% C. These results attest to the importance of dust as an addition to the ecosystem of the MDV. Further investigation of the dust is planned to constrain its chemical and mineralogical composition
Development and feasibility testing of an education program to improve knowledge and self-care among Aboriginal and Torres Strait Islander patients with heart failure
INTRODUCTION: There is a 70% higher age-adjusted incidence of heart failure (HF) among Aboriginal and Torres Strait Islander people, three times more hospitalisations and twice as many deaths as among non-Aboriginal people. There is a need to develop holistic yet individualised approaches in accord with the values of Aboriginal community health care to support patient education and self-care. The aim of this study was to re-design an existing HF educational resource (Fluid Watchers-Pacific Rim) to be culturally safe for Aboriginal and Torres Strait Islander peoples, working in collaboration with the local community, and to conduct feasibility testing. METHODS: This study was conducted in two phases and utilised a mixed-methods approach (qualitative and quantitative). Phase 1 used action research methods to develop a culturally safe electronic resource to be provided to Aboriginal HF patients via a tablet computer. An HF expert panel adapted the existing resource to ensure it was evidence-based and contained appropriate language and images that reflects Aboriginal culture. A stakeholder group (which included Aboriginal workers and HF patients, as well as researchers and clinicians) then reviewed the resources, and changes were made accordingly. In Phase 2, the new resource was tested on a sample of Aboriginal HF patients to assess feasibility and acceptability. Patient knowledge, satisfaction and self-care behaviours were measured using a before and after design with validated questionnaires. As this was a pilot test to determine feasibility, no statistical comparisons were made. RESULTS: Phase 1: Throughout the process of resource development, two main themes emerged from the stakeholder consultation. These were the importance of identity, meaning that it was important to ensure that the resource accurately reflected the local community, with the appropriate clothing, skin tone and voice. The resource was adapted to reflect this, and members of the local community voiced the recordings for the resource. The other theme was comprehension; images were important and all text was converted to the first person and used plain language. Phase 2: Five Aboriginal participants, mean age 61.6±10.0 years, with NYHA Class III and IV heart failure were enrolled. Participants reported a high level of satisfaction with the resource (83.0%). HF knowledge (percentage of correct responses) increased from 48.0±6.7% to 58.0±9.7%, a 20.8% increase, and results of the self-care index indicated that the biggest change was in patient confidence for self-care, with a 95% increase in confidence score (46.7±16.0 to 91.1±11.5). Changes in management and maintenance scores varied between patients. CONCLUSIONS: By working in collaboration with HF experts, Aboriginal researchers and patients, a culturally safe HF resource has been developed for Aboriginal and Torres Strait Islander patients. Engaging Aboriginal researchers, capacity-building, and being responsive to local systems and structures enabled this pilot study to be successfully completed with the Aboriginal community and positive participant feedback demonstrated that the methodology used in this study was appropriate and acceptable; participants were able to engage with willingness and confidence
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