721 research outputs found

    Tourism & Its Impacts on Rural Communities: Shelby 2018

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    This study was a collaborative effort between the Institute for Tourism and Recreation Research and the community of Shelby, Montana to provide insight into the impacts tourism has on rural communities in Montana. Paper surveys on site were completed by 87 visitors. Results show that 36% of respondents were residents of Montana (outside of Toole County) and 62% were from out-of-state or country. Visitors spent an average of 6.37 nights away from home and 2.45 of those nights were in the town of Shelby, although 24% were only on a day trip. Most spending in Shelby was on hotel/motel/B&B/cabin rental (3,235).Respondentstothesurveyreportedatotalspendingof3,235). Respondents to the survey reported a total spending of 12,956 in the Shelby area. Most respondents in Shelby were in the area because they were passing through but agreed that they visited Shelby because it is on their route, less crowded, and a charming small town. Results provide the Shelby community with useful data for future planning, marketing/promotion, and understanding the visitor spending associated with visitation

    Tourism & Its Impacts on Rural Communities: Deer Lodge 2018

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    This study was collaborative effort between the Institute for Tourism and Recreation Research and the community of Deer Lodge, Montana to provide insight into the impacts tourism has on rural communities in Montana. Paper surveys on site were completed by 77 visitors. Results show that 13% of respondents were residents of Montana (outside of Powell County) and 84% were from out-of-state or country. Visitors spent an average of 8.27 nights away from home and 3.79 of those nights were in the town of Deer Lodge. Most spending in Deer Lodge was on hotel/motel/B&B/cabin rental (3,864).Respondentstothesurveyreportedatotalspendingof3,864). Respondents to the survey reported a total spending of 20,714 in the Deer Lodge area. Most respondents in Deer Lodge were there for vacation, recreation, or pleasure and agreed that they visited Deer Lodge because it is relaxing, on their route, and a scenic drive. Results provide the Deer Lodge community with useful data for future planning, marketing/promotion, and understanding the visitor spending associated with visitation

    The Montana Expression 2020: Impact of COVID-19 on Montana\u27s Tourism Related Businesses - Wave 4

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    The purpose of this report was to collect and analyze responses from business owners and managers on a COVID-19 related survey as it pertains to their operations in Montana. This study was the fourth iteration in a series of similar studies conducted by The Institute for Tourism and Recreation Research (ITRR) with the goal of capturing the perceptions of business owners and managers throughout the course of the pandemic

    Tourism & Its Impacts on Rural Communities: White Sulphur Springs 2018

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    This study was a collaborative effort between the Institute for Tourism and Recreation Research and the community of White Sulphur Springs, Montana to provide insight into the impacts tourism has on rural communities. Paper surveys on site were completed by 104 visitors. Results show that 55% of respondents were residents of Montana. Of those Montana residents, 96% were from outside of Meagher County. Visitors spent an average of 6.22 nights away from home and 3.60 of those nights were in the town of White Sulphur Springs. Most spending in White Sulphur Springs was on retail goods and services (17,731).Respondentstothesurveyreportedatotalspendingof17,731). Respondents to the survey reported a total spending of 64,704 (see Table 3*) in the White Sulphur Springs area. Most visitors stayed in White Sulphur Springs because it was their destination for vacation, recreation, or pleasure but agreed that they visited White Sulphur Springs because it is relaxing, a scenic drive, and less crowded

    Tourism & Its Impacts on Rural Communities: Thompson Falls 2018

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    This study was a collaborative effort between the Institute for Tourism and Recreation Research and the community of Thompson Falls, Montana to provide insight into the impacts tourism has on rural communities. Paper surveys on site were completed by 122 visitors. Results show that 34% of respondents were residents of Montana. Of those Montana residents, 95% were from outside of Sanders County. Visitors spent an average of 5.66 nights away from home and 2.01 of those nights were in the town of Thompson Falls. Most spending in Thompson Falls was on hotel/motel/B&B/cabin rental (7,062).Respondentstothesurveyreportedatotalspendingof7,062). Respondents to the survey reported a total spending of 26,321 in the Thompson Falls area. Most visitors stayed in Thompson Falls because it was their destination for vacation, recreation, or pleasure but agreed that they visited Thompson Falls because it is relaxing, quiet, and a scenic drive. Results provide the Thompson Falls community with useful data for future planning, marketing/promotion, and understanding the visitor spending associated with visitation

    Repeat Visitors - Assessing Motivations for Return Visits and the Influence of Previous Visits to Montana

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    Repeat visitors are more than three fourths of all nonresident visitors to Montana. This report highlights the characteristics of Montana’s repeat visitors attempting to understand what brings them back to Montana, where they travel, and if they might explore more parts of Montana on future trips. Highlights: Montana’s repeat visitor loves mountain-type vacations over any other type of experience for a vacation. Repeat visitors want both the familiar and variety while visiting Montana. Most repeat visitors who spent time visiting or living in Montana as a child have a high degree of love for the scenery, people, and recreation opportunities. Those childhood experiences are credited for their return trips. Montana is unique and brings visitors back. According to repeat visitors, the scenery, access to public lands and water, and wildlife is why they come here over other destinations

    Canadian Travelers - Why they Visit Montana

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    In the past five years, the number of Canadian visitors to Montana and their expenditure totals have decreased. This report highlights the characteristics of Canadian travelers to Montana, along with accompanying analysis of recent literature and statistics that attempt to provide some explanation for these observed trends. Results confirm that that the exchange rate is the largest contributing factor to decreases in Canadian visitors to the state

    Tourism & Its Impacts on Rural Communities: Lima, Montana 2018

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    This study was a collaborative effort between the Institute for Tourism and Recreation Research and the community of Lima, Montana to provide insight into the impacts tourism has on rural communities. Paper surveys were completed on site by 45 visitors during summer 2018. Results show that 23% of respondents were residents of Montana (outside of Beaverhead County) and 73% were from out-of-state or country. Visitors spent an average of 9.64 nights away from home and 2.5 nights on average in Lima. Most spending in Lima was on hotel/motel/b&b/ cabin rental (3,132).Respondentstothesurveyreportedatotalspendingof3,132). Respondents to the survey reported a total spending of 10,057 in the Lima area. Most visitors stayed in Lima because it was on their route but agreed that they visited Lima because it is less crowded, relaxing and quiet. Results provide the Lima community with useful data for future planning, marketing/promotion, and understanding the visitor spending associated with visitation

    Gardiner, Montana: Resident Perceptions Before and After Development

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    Infrastructure development for the 2016 celebration of the 100th anniversary of the National Park Service in Gardiner, Montana and the north entrance to Yellowstone, provided a unique opportunity to compare resident and visitor attitudes, image and spending before and after development. This report provides the resident study results. Significant differences in image, quality of life attributes, and tourism support were found between the two years pointing to both positive and negative outcomes
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