Influence of Social Media Based Brand Communities on Brand Trust

The advantages of social media as a highly efficient communication and distribution channel is motivating brand managers to participate in social media they try to bring together different or likeminded people in virtual brand communities. A brand community based on social media provides benefits to its members, to facilitate information sharing and to enhance customers’ bonds to each other; it cements the customers’ relationships with the brand, the product, the company and other customers (Laroche, Habibi and Richard, 2013). These enhanced relationships result in enhanced brand loyalty, and brand trust as an antecedent of loyalty has a key role in this process. Our findings explain that social media based brand communities have positive effects on the customer/product relationship; the customer/brand relationship; the customer/company relationship; and the customer/other customer’s relationships and also all these relationships have a positive effect on brand trust. Keywords: Social Media Based Brand Communities, Brand Trust, Social Medi

Exploring Antecedents of Private Shopping intention: The Case of Turkish Apparel Industry

The objective of this study is to develop a research model to investigate the impacts of           (i) perceived benefits/risks of online shopping, (ii) the dimensions of both electronic service quality (e-SQ) and electronic service recovery (e-recovery) on electronic commerce satisfaction and electronic loyalty in the setting of private shopping business model among Turkish online shoppers. The hedonic/enjoyment benefit is the only significantly effective benefit of online shopping where other listed benefits and the risks appear to have an insignificant impact on electronic satisfaction. The e-SQ dimension of “system availability” and the e-recovery dimension of “compensation” were not considered significantly effective on e-satisfaction by the respondents, either. In congruence with the previous research findings, e-satisfaction is a major element of e-loyalty in the growing business of private apparels shopping in Turkey. Keywords: Private Shopping, e-service quality, e-satisfaction, e-loyalty

Calpain-3 mutations in Turkey

Abstract Autosomal recessive limb-girdle muscular dystrophies (LGMD2s

Which dimensions affect private shopping e-customer loyalty?

The Internet currently plays an important role as a business medium. In recent years in Turkey, e-commerce uptake has accelerated rapidly. As the number of people who shop online continues to grow, so too does the need to understand why and how users choose to shop online rather than in traditional channels. This naturally leads to the increase in research being conducted around gaining a better understanding of how to facilitate the future of e-commerce. It can be said that two of the most important aspects of e-commerce are e-service quality and e-service recovery. The main purpose of this research was examining the effects of the dimensions of e-service quality and e-service recovery on customer e-loyalty. This study intends to understand the e-service quality and recovery of Internet companies from the consumer perspective, by identifying the main factors that are able to predict the e-loyalty of consumers. Furthermore, the study identifies the influence of the individual dimension of e-service quality and e-recovery on service loyalty. As a result of analysis, one of the sub dimensions of service quality efficiency and sub dimensions of e-service recovery contact are the most important factors affecting e-loyalty. Online retailers are provided with tactical strategies on how to immunize online shoppers' loyalty against switching behavior. (C) 2013 The Authors. Published by Elsevier Ltd

Are private shopping sites really satisfied customers?

Last decade, there is tremendous increase in online shopping sector in Turkey. Private shopping is the most popular type that users have to be sign up to the system and can buy goods at high discounts with in 2 to 6 days. With this limited time and lots of campaign traffic, private shopping sites have to understand and improve their customer's satisfaction level. The extant literature and extensive focus group research in Zeithaml, Parasuraman, & Malhotra's (2000) study suggested that customers' assessment of a Web site's quality includes not only experiences during their interactions with the site but also post interaction service aspects. In this point of view this paper focuses on measuring electronic service quality and service recovery issues by means of E-S-QUAL and E-RecS-QUAL scales based on Parasuraman et al's (2005) framework. The current research aims to understand the e-service quality and e-recovery of private shopping sites from the consumer perspective, by identifying the main factors that are able to predict the e-satisfaction of consumers. 300 questionnaires are distributed to private shopping sites users. (C) 2015 The Authors. Published by Elsevier Ltd

Which Dimensions Affect Private Shopping e-customer Loyalty?

AbstractThe Internet currently plays an important role as a business medium. In recent years in Turkey, e-commerce uptake has accelerated rapidly. As the number of people who shop online continues to grow, so too does the need to understand why and how users choose to shop online rather than in traditional channels. This naturally leads to the increase in research being conducted around gaining a better understanding of how to facilitate the future of e- commerce. It can be said that two of the most important aspects of e-commerce are e-service quality and e-service recovery. The main purpose of this research was examining the effects of the dimensions of e-service quality and e-service recovery on customer e-loyalty. This study intends to understand the e-service quality and recovery of Internet companies from the consumer perspective, by identifying the main factors that are able to predict the e-loyalty of consumers. Furthermore, the study identifies the influence of the individual dimension of e- service quality and e-recovery on service loyalty. As a result of analysis, one of the sub dimensions of service quality efficiency and sub dimensions of e-service recovery contact are the most important factors affecting e-loyalty. Online retailers are provided with tactical strategies on how to immunize online shoppers’ loyalty against switching behavior

Are private shopping sites really satisfied customers?

AbstractLast decade, there is tremendous increase in online shopping sector in Turkey. Private shopping is the most popular type that users have to be sign up to the system and can buy goods at high discounts with in 2 to 6 days. With this limited time and lots of campaign traffic, private shopping sites have to understand and improve their customer's satisfaction level. The extant literature and extensive focus group research in Zeithaml, Parasuraman, & Malhotra's (2000) study suggested that customers’ assessment of a Web site's quality includes not only experiences during their interactions with the site but also post interaction service aspects. In this point of view this paper focuses on measuring electronic service quality and service recovery issues by means of E-S-QUAL and E-RecS-QUAL scales based on Parasuraman et al's (2005) framework. The current research aims to understand the e-service quality and e-recovery of private shopping sites from the consumer perspective, by identifying the main factors that are able to predict the e-satisfaction of consumers. 300 questionnaires are distributed to private shopping sites users