2 research outputs found
Cookie Disclaimers: Impact of Design and Users’ Attitude
Dark patterns in cookie disclaimers are factors that are used to lead
users to accept more cookies than needed and more than they are
aware of. The contributions of this paper are (1) evaluating the
efficacy of several of these factors while measuring actual behavior;
(2) identifying users’ attitude towards cookie disclaimers including
how they decide which cookies to accept or reject. We show that
different visual representation of the reject/accept option have a
significant impact on users’ decision.We also found that the labeling
of the reject option has a significant impact. In addition, we confirm
previous research regarding biasing text (which has no significant
impact on users’ decision). Our results on users’ attitude towards
cookie disclaimers indicate that for several user groups the design
of the disclaimer only plays a secondary role when it comes to
decision making. We provide recommendations on how to improve
the situation for the different user groups