Firm size related to export performance

Purpose: This paper provides an overview of exporting firms, as a special case SMEs of the Republic of Kosovo, that are exporters based on relevant academic literature. Empirical evidence reveals that most of the SMEs, have positive relations with some determinants as the number of employees. To verify whether exporting is the first step in the process of internationalization, the findings of this study are linked with related literature on exporting aspects. This also offers a more in-depth understanding of the relation between variables used in the study and export performance. Design/Methodology/Approach: The paper used quantitative data and face to face interviews with respondents. The descriptive statistics were calculated to give an overview of the distribution, mean and the standard deviation of the dataset. Internal consistency and reliability analysis on a Likert scale was performed using Cronbach’s Alpha coefficient. Findings: The firm size was shown to be highly statistically significant and positively related, indicating that the importance of economies of scale in the probability of being engaged in export is high. The obtained results from the conducted research on SMEs in Kosovo show that the dependency of managers’ education and training were corresponding with those attained when testing dependency of managers’ age and their international experience. Practical Implications: Development policy should be made towards the added value and growth of competitive competencies of SMEs in the domestic market and the external market, as well the process to take facilitating steps in exporting promotional activities. Agency for supporting SMEs should coordinate activities to improve the conditions for exporting enterprises by allowing access to public infrastructure. Originality/Value: This paper is summarized with some specific recommendations for the management of SMEs and for government institutions to improve export performance.peer-reviewe

Marketing Strategy as Driving Force of Export Performance Small and Medium Enterprises - Case of Kosova

Kosovo’s private sector business is led by small and medium enterprises and shows a crucial role in the economic development and promoting the growth of this sector. Due to the lack of studies in Kosova, related to marketing strategy and export performance, the research aims to explore growth determinants of SMEs in Kosovo by emphasizing exports, revealing the importance of marketing strategy related to the performance of SMEs. Since exporting is becoming more important, it is necessary to understand all the factors that are involved in this booming trade. This research analyses explore the literature dealing with small and medium enterprises' performance to inspect the traditional and modern academic standpoints on estimating the impact of export performance, based on secondary data of five hundred small and medium enterprises, as trade, manufacturing, and services sectors in Kosovo. The data were analysed using both descriptive statistics and inferential techniques, such as logistic regression analysis, and probit model using the SPSS software. Results show a significant linkage of marketing strategy and export performance; managers and policymakers can take some action to improve export performance. On the other hand, the results measure the impact of price, production, promotion and place in export performance incorporate expected future performance. It is argued that enterprises in Kosovo must pay more attention to strategies, and attempt to design and implement better strategies that will be beneficial for developing international trade, especially exports, as one way of trading by SMEs

The impact of education and training on Export performance of SMEs

Export is considered a significant aspect of the economy regarding international trade. Many organizations need to improve their staffs’ capacity towards positive export performance. This enrichment of capacity is done through education and skills-specific training. As indicated by Chugan and Singh (2015), upgrading firms' dedication towards exporting is one of such advance approach guaranteeing effective worldwide ventures by them. It is fundamental for the organizations to fabricate their dedication regard to exporting with the goal that they can guarantee powerful and productive activities. Chugan and Singh (2015) additionally expressed that the role pretended by the company's administration is essential as effective worldwide operations require experienced and persuaded personnel. A significant measure of work has been coordinated with upgrading export performance. Most of the work has concentrated on the export conduct of firms at a residential level. Similar work into export conduct is additionally developing with multinational comparisons, for example, by Beamish, Craig, and McLellan (1993) and also territorial comparison, for example, that by Kaynak (1992). Beamish et al. (1993) showed that these sorts of contrasts help recognize differences and likenesses in exporting that are related to provincial, national and universal impacts