The employees of baby boomers generation, Generation X, Generation Y and Generation Z in selected Czech corporations as conceivers of development and competitiveness in their corporation

The corporations using the varied workforce can supply a greater variety of solutions to problems in service, sourcing, and allocation of their resources. The current labor market mentions four generations that are living and working today: the Baby boomers generation, the Generation X, the Generation Y and the Generation Z. The differences between generations can affect the way corporations recruit and develop teams, deal with change, motivate, stimulate and manage employees, and boost productivity, competitiveness and service effectiveness. A corporation’s success and competitiveness depend on its ability to embrace diversity and realize the competitive advantages and benefits. The aim of this paper is to present the current generation of employees (the employees of Baby Boomers Generation, Generation X, Generation Y and Generation Z) in the labor market by secondary research and then to introduce the results of primary research that was implemented in selected corporations in the Czech Republic. The contribution presents a view of some of the results of quantitative and qualitative research conducted in selected corporations in the Czech Republic. These researches were conducted in 2015 on a sample of 3,364 respondents, and the results were analyzed. Two research hypotheses and one research question have been formulated. The verification or rejection of null research hypothesis was done through the statistical method of the Pearson’s Chi-square test. It was found that perception of the choice of superior from a particular generation does depend on the age of employees in selected corporations. It was also determined that there are statistically significant dependences between the preference for heterogeneous or homogeneous cooperation and the age of employees in selected corporations

Promotion as a variable of HR marketing in selected corporations in the Czech Republic in the context of digitization

Today's corporations want to differentiate themselves and be more attractive, popular and interesting for their current and potential employees. HR marketing can help corporations gain a competitive advantage and be different. The purpose of this paper was to determine the current state of use of social media platforms based on the biological age of the respondents and the highest level of education achieved of the respondents in selected corporations in the Czech Republic in the context of HR marketing. The primary data was obtained by a self-administered, structured questionnaire targeted at selected Czech corporations and their employees. The total number of respondents was 588 employees. One research question and two research hypotheses have been formulated. The verification or rejection of null research hypotheses was done through the statistical method of the Pearson's Chi-square test. The results came along with finding that there is a statistically significant relation between the active use of social media platforms and the biological age of the respondents and there is a statistically significant relation between the active use of social media platforms and the highest level of education achieved of the respondents in selected corporations in the Czech Republic. © American Accounting Association. All rights reserved

Age management and its implementation in banking institutions with regard to the concept of Corporate Social Responsibility

Given the predicted global demographic trends and population ageing process the management of bank institutions and of all corporations generally, will have to respond to this invertible process. The bank institutions which will, among other things, implement as a part of their human resources management process the Age Management philosophy, i.e. the management reflecting the age and changing skills of employees in view of the concept of social accountability of corporations, may become profitable and achieve a competitive advantage. In this manner they will also endeavour to improve quality of working life of all their employees regardless of their actual biological age. The article presents an opinion to certain partial results of quantitative and qualitative research focused on the Age Management philosophy in direct connection with CSR concept. The goal of the article is, among other things, to initiate a discussion and contemplations about how the specific variables and elements of the Age Management concept should be set in a bank institution in order to ensure that the human resources management was efficient in terms of a competitive ability of a bank institution and targeted with respect to employees. This thesis should then be actively manifested in the fields of motivation, satisfaction and work performance which factor should increase or be improved and, on contrary, the fluctuation, loss and idle times or absences of personnel of a bank institutions should decrease

Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context

The factors influencing job search and job selection are related to employer branding, employer's position and employer attractiveness on labour market. These factors make employer branding. A conception of employer branding is hot issue not only in scientific research area. The employer branding can be divided into internal and external branding. The main goal of this article was to discover the factors influencing the job search and job selection based on the gender of the respondents and the type of faculty in the employer branding context. The students of Generation Y introduced a research sample of respondents. The primary data was acquired by structured questionnaire targeted at selected students of Generation Y in the Czech Republic. The total number of respondents was 655 students. Two research hypotheses and one research question have been defined. An analysis was realized using statistical software IBM Statistical Package for Social Science (SPSS) Statistics 23 and Microsoft Excel 2013. The verification of the research hypotheses was performed by the statistical method of the Two-sample t-Test for equal means. The research results discovered the findings that the mean perceptions of the factors influencing the job search and job selection: (1) were as the same for females and males, (2) were as the same for Generation Y students of the Faculty of Humanities (FHS) and Faculty of Management and Economics (FaME). Information about potential employers in the employer branding context was also investigated. The most frequent information about potential employers was information about job position and working conditions

Selected current trends in human resource management in health service providers in the Czech Republic

The article focuses on selected current trends in human resource management in health service providers in the Czech Republic. Its goal was the mapping and evaluation of these trends in selected health service providers by staff management experts (HR managers) in the Czech Republic. The contribution presents a view of some of the results of quantitative and qualitative research conducted in selected health service providers in the Czech Republic. These researches were conducted in 2016 from a sample of 47 respondents (HR managers of selected health service providers in the Czech Republic), and the results were analyzed. One research hypothesis and one research question have been formulated. The verification or rejection of the null research hypothesis was done through the statistical method of the Pearson's Chi-square test. The research results show differing levels of awareness and differentiations-primarily by owner, size as measured in number of beds and geographical segmentation of each health services provider among individual selected trends in human resource management in health service providers in the Czech Republic

The importance of the individual pillars of social maturity of workers in healthcare organizations in the hierarchy of pillars of competence in management

Social intelligence is currently a topic of discussion on human resources management in organizations in public sector and especially in healthcare organizations, is a key factor in success from a client perspective and other stakeholders. The main aim of the paper is to identify the key features of management bodies of healthcare organizations in public sector that directly affect social maturity, intelligence, workers. In total, 924 questionnaires were evaluated. These questionnaires were distributed to medium-sized healthcare organizations in the Czech Republic where the capacity of beds is 100 to 499. The research was conducted in the months of January 2017 to January 2018. All components of social maturity-character, will features, cognitive, creative qualities, temperament, emotional, somatic-physical and somatic-mental attributes, were ranked according to importance. Two research hypotheses, which were part of quantitative research, were identified. They were verified using the Pearson’s Chí-square test method. Subsequently, one research question was identified as part of qualitative research. The result of the research is the survival of the statistical dependence between the selected characteristics of social maturity components and the respondents’ gender, or the length of the employment relationship in years. The length of the employment relationship has been divided into five basic categories. These results are supported by well-established qualitative marketing research. © 2018, Bucharest University of Economic Studies Publishing House. All rights reserved

The employer branding creation and HR marketing in selected healthcare service providers

The paper focuses on the employer branding creation and HR marketing in selected healthcare service providers. The employer branding creation and HR marketing have become an interesting and creative area both in the field of HR management and marketing. The process of the employer branding creation and the conception of HR marketing coming from within the organizations and corporations could an interesting and effective tool that management not only in healthcare service providers could use to create a relationship with their current and also the potential employees. The aim of the article was to find out, among other things, which factors influence the choice of the employer (concerning the selected healthcare service provider). This study was researched on the gender and biological age of the respondents. For research purposes, a structured questionnaire was used. This questionnaire was distributed among selected healthcare service providers in the Czech Republic. The proposed research hypotheses have been verified through research. The statistical method of the Pearson's Chi-square test was chosen to verify the research hypotheses. This research study has brought the compelling findings. Firstly, that there is a statistically significant relationship between the factors influencing the choice of the employer (the selected healthcare service provider) and the age of the respondents, and secondly that there is a statistically significant relationship between the factors influencing the choice of the employer and the gender of the respondents in selected healthcare service providers in the Czech Republic

LinkedIn, a vocational social network, as a tool for promotion in selected healthcare service providers

The use of social media platforms and other online tools in the human resource management area has become a common part of the HR manager work. Today, the main aim of every corporation is to have the right employees at the right time and in the right job positions. The main objective of this research paper was to identify whether the size of the selected healthcare service providers influences the existence of a profile on the vocational social network LinkedIn, the active use of the vocational social network LinkedIn for sharing a job vacancy and the active use of the vocational social network LinkedIn for promoting or building the employer brand. Three research hypotheses were defined. The collection of research data was carried out from October 2018 to January 2019. The conducted research has shown that the size of the selected healthcare service provider does not affect the active use of the vocational social network LinkedIn and sharing a job vacancy, promoting or building the employer brand

Social media platforms as HR marketing tool in selected healthcare service providers

The research paper summarizes the arguments and counterarguments within the scientific discussion on the issue of social media platforms, HR marketing, E-recruitment and human capital management. The primary purpose of the research is to determine whether the size of the selected healthcare providers influences (1) the active use of social media platforms and (2) the creation of the recruitment videos to address potential employees on the internal or external labour market. Systematization literary sources and approaches for solving the problems of the social media platforms, HR marketing, E-recruitment and human capital management indicate that the implementation of IT technologies in the field of human resources management is becoming a necessity in today's world. Regarding methodological tools of the research methods, this research study used quantitative and qualitative marketing research as the essential primary sources of information and data. For the precise questionnaire survey and understanding of the individual questions in the questionnaire, a pretest questionnaire survey was also carried out. The pretest was conducted in the fourth quarter of 2018 on a sample of eight respondents. A significant marketing quantitative research followed after the removal of minor shortcomings, from October 2018 to January 2019. The object of the study was selected healthcare service providers in the Czech Republic. Fifty-eight healthcare service providers were thus analysed. Besides other things, two research hypotheses and one research question were formulated. In the research study, the Pearson's chi-square test, Microsoft Excel 2013 and IBM SPSS Statistics 23 were used to verify the research hypotheses. The research paper presents the results of an empirical analysis showing that (1) there is no statistically significant relationship between the size of the selected healthcare service provider and the active use of the social media platforms as an HR marketing tool; (2) there is a statistically significant relationship between the size of the selected healthcare service provider and the creation of recruiting videos to address potential employees on the internal or external labour market; (3) social media platforms are used for the communication with the patients, clients, public and further for PR or promotion of selected healthcare service provider and the recruitment purposes of human resources and HR marketing. The research also empirically confirms and theoretically proves the need for IT knowledge and the active use of IT technology in the area of human resources management, today in the 21st century. The results of the research can be useful for the domestic and foreign healthcare service providers such as hospitals, maternity hospitals, children's hospitals, hospital wards, field hospitals, nursing homes, asylums, clinics, sanatoriums of long term disease, health resorts, thermal baths, healing spas and other health and medical institutions or for academicians that are interested in human resource management

Human capital management in banking institutions in connection with the population ageing process, age management philosophy and the concept of corporate social responsibility in the Czech Republic

The aim of the article is, besides other things, to identify awareness of the Age Management philosophy in respect of the Corporate Social Responsibility concept in Czech banking institutions and further think about how to implement the philosophy in the process of human resource management so as to be targeted and efficient for all entities involved. From research methods, questionnaire survey and observation were used. These methods were further supplemented with a semi-structured interview with the employees of banking institutions. The obtained data were analyzed by statistical methods. In association with the conducted researches it can be generally stated that the addressed respondents agree with the statement that their banking institution does implement age diversity of employees in a certain form and Age Management principles - the idea of heterogeneous structure of employees, development of working conditions and environment for performance of required working conditions or cooperation on corporate projects