Experiential Learning of Information Systems in Functional Contexts: The Digital Brand Strategy Project

Successful technology-based ventures and the notion that every company constitutes a “digital” company have driven increased interest in information technology even for students majoring in areas other than information systems. With the growing need for experiential learning, educators in business schools face challenges in identifying effective delivery mechanisms to impart theoretical foundations and practical applications in functional contexts that students find relevant. In this paper, we describe how we designed and implemented a project that fulfilled the above needs and integrated information systems and marketing. We describe the motivation for this project, its learning objectives, and its innovative design and implementation, and we provide an example of the project to illustrate its execution. While this project could be a standalone piece in an information systems course, we show it to be an effective way to communicate how one can apply information systems in a different functional context

Antecedents and consequences of consumers\u27 comparative value assessments across the relationship life cycle

This study examines the antecedents and consequences of consumers\u27 comparative value assessments across the relationship life cycle. The study positions service quality and the attractiveness of alternatives as value antecedents, and finds that while service quality is more strongly related to value in the exploration, expansion, and commitment life cycle phases, the two variables are of equal importance in the dissolution phase. The study examines the consequential effects of service quality, value, and satisfaction on share-of-customer, and finds that the effects associated with service quality and value are much more pronounced. Theoretical and managerial implications are discussed. © 2011 Elsevier Inc.

Exploring consumer privacy concerns and rfid technology: The impact of fear appeals on consumer behaviors

Although the financial costs associated with radio frequency identification (RFID) technology implementation have been documented, our understanding of the relational costs that accompany implementation is limited. This study focuses on these costs through an examination of the effects of RFID implementation on existing retailer-consumer relationships. The study utilizes an experimental design wherein respondents\u27 relational perceptions are assessed both before and after the introduction of an RFID-oriented fear appeal. Study results indicate that trust in the retailer and privacy expectations drive respondents\u27 threat perceptions, which in turn drive a combination of attitudinal and behavioral outcomes. Managerial and theoretical implications are discussed along with avenues for future research in the area. © 2012 M.E. Sharpe, Inc.

Aligning operant resources for global performance: an assessment of supply chain human resource management

AbstractPurpose:The intent of the paper is to develop the service marketing logic (S-D logic) strategy that is centered on service as a means to differentiate global strategy from those of competitors. The context of the paper is to examine S-D logic in global supply chains. Design/Methodology:The paper is a theory driven conceptual piece.Findings:Globalization emphasizes complex interconnected systems, while S-D logic emphasizes the importance of leveraging operant resources in order to achieve sustainable competitive advantage. Both S-D logic and globalization apply in the supply chain context. This paper focuses on the global supply chain and the importance of leveraging service based operant resources. Because the focus of management has shifted from a domestic to a more complex, three-dimensional network, it is critical for practitioners and researchers to understand how to optimize service based operant resources in the global marketplace.Practical Implications:Because the focus of management has shifted from a domestic to a more complex, three-dimensional global network, it is critical for practitioners and researchers to understand how to optimize service based operant resources in the global marketplace. We suggest that in this dynamic marketplace, both globalization and S-D logic are required to fully explain supply chain performance. Specifically, we suggest that managers develop a global ‘supply-chain management’ perspective allowing for the key operant resource – human capital – to create synergistic partner relationships and customer experiences resulting in superior performance.Originality/Value:This is one of the first (if not the first) paper that examines S-D logic in a global context. This move forward from the domestic orientation of many/most of the recent literature provides the foundation for future global research into the S-D logic.</jats:sec