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1 research outputs found
Effects of Brand Globalness, Country Image and Country Affinity on Willing to Pay and the Moderating Roles of Brand Globalness and Typicality
Author
Anderson James C.
Bagozzi P. Richard
+35ย more
Batra Rajeeve
Becker Gordon M.
Brown Tom J.
Chaudhuri Arjun
Durand Aurelia
Hamzaui-Essoussi Leila
Han C. Min
Han C. Min
Holt Douglas B.
Hong S. T.
Hong S. T.
Jacoby Jacob
Koschate-Fischer Nicole
Lee Dong Dae
Lopez Carmen
Magnusson Peter
Oberecker Eva M.
Oberecker Eva M.
Ozsomer Aysegul
Papadooulos Nicolas
Parameswaran Ravi
Steenkamp Jan-Benedict E.M.
Swoboda Bernhard
Wertenbroch Klaus
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Publication venue
'Korean Consumption Culture Association'
Publication date
Field of study
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