The MiB system : an interactive storytelling experience in the wine industry

The wine industry has evolved over time to tackle the emerging needs of both wine professionals and consumers. Especially during the last decades, there is a growing need for transparency to ensure consumers buy safe, healthy, and environmentally-friendly food products. These details include for example information about the winemaking process, farm practices, or the prevailing weather conditions throughout the year. However, this kind of information does not exist in an integrated information system that could give additional value to both wine producers and consumers. In the frame of the MiB (Message-In-a-Bottle) project we developed an information system (called MiB) that exploits heterogeneous data (e.g., tracebility) from various sources (e.g., sensors, ERP systems) for creating a meaningful story for each wine label. The system is planned to go into the market through the Lyrarakis S.A. winery, one of the industry partners of the project. This paper describes the MiB system which offers a rich ecosystem of services and applications that provide: a) a storytelling-based presentation of wine labels (Main Application); b) wine suggestions based on a food selection, or vice-versa (Le Sommelier Application); c) an interactive authentication and counterfeit report mechanism for wine bottles (Authentication Application); d) an Augmented Reality experience (AR application); and e) a data entry tool (Admin UI Application). These functionalities constitute a robust and powerful tool for wine producers, professionals and consumers

Message-in-a-bottle: engaging stories around sustainable and safe wine products

Abstract The wine industry has evolved thanks to the introduction of digital technologies in every aspect of the wine production chain and the emerging need of the food industry for qualitative, sustainable, and safe products. As a result, the incorporation of digital services that facilitate access to related data of wine products is crucial for wine enterprises to increase their competitiveness, customer loyalty, and market share in this highly competitive domain. In this work, we present the Message-in-a-Bottle (MiB) ecosystem, which exploits multi-dimensional and multi-sourced data for creating engaging and interactive stories around wine labels. We especially focus on the sustainability and safety issues in the wine industry and showcase how MiB addresses them. The ecosystem is developed in the context of the MiB project and has already started to be available in the market through the Lyrarakis wine enterprise