Shifts in Pharma-Marketing Trends in Post COVID-19 Era

The study reveals that there will be shift in pharma-marketing trends in post COVID-19 era. The crisis of COVID-19, which responded in lockdowns and social distancing, highlighted in some key elements in the digital transformation of healthcare. Therewith the marketing techniques changes totally in the field of pharmaceuticals. As, this is an explorative research so qualitative data has been used for conducting the research.  Secondary sources of data are used for analysis and interpretation and to develop the theoretical framework. Deductive approach is used in reaching the conclusive decision. Review of literature asserted about negative impacts of disruptions throughout the pandemics in past, yet these disruptions have also created some new opportunities. So to survive and to sustain pharmaceutical field and conjugate industries should now focus more on new marketing tactics, to counter COVID-19 side effects. Findings of the study educe that pharmaceutical industry could encounter the global pandemic by the shifts in pharma marketing strategies including advanced marketing, digital marketing, e-detailing customer relationship management, e-sampling, innovative work behavior, telemedicine revolution in order to promote product value and expediting prescriptions to the target consumer. So, coping up with the new normal and digitalizing the possible aspects of health care and medicines including techniques of pharma-marketing can be advantageous for both individuals and organizations

Study on Influence of Macro-trauma Injuries on the Psychology of a Sportsman

This study presents the influence of macro trauma also known as a large-scale injury on the psychology of a sportsman, which may have been happening over some time going before the certified affirmation that injury is obvious. By macro trauma sports injury, individual, and social qualities, may compellingly affect the harmed sportsmen. Wounds, while ideally rare, are regularly an unavoidable piece of game support. While most macro-trauma injury wounds can be dealt with practically zero disturbance in-game support and different exercises of everyday living, some force a significant physical and mental weight. An idiopathic etiology where the purpose behind brokenness is dark may extend vibes of disappointment, shock, and distress, especially if the hurt contender cannot promptly the point of convergence of recuperation, besides, set conspicuous destinations. For the study of the cases, convenience sampling is applied for selecting focus-group participants and for interviews 40 were approached and asked for their participation according to their availability. The findings of the study stated that, for the sportspersons, the mental reaction to a macro trauma injury could trigger or expose genuine psychological wellness issues like melancholy, uneasiness, confused eating, and substance use or misuse. At the point when a sportsman is harmed, a typical passionate response incorporates preparing the clinical data about the injury given by the clinical group, just as adapting sincerely to the macro trauma injury