41 research outputs found

    CALCULATION OF THE DIGITAL TWIN OF THE SALES FUNNEL

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    Commercial activity has always been influenced by the competitive environment and its spread to the online space is the next stage of development and a defining trend for the nearest time horizon. The changes in the business landscape influenced by COVID19 pose new challenges for marketers and entrepreneurs. It is necessary to use the forced sharp increase in online interaction with consumers. The course towards the digital economy determines the use of scientific, mathematical methods to optimize the target indicators of economic activity. These global shifts in business interactions are generating innovative tools for measuring business results and transforming old practices to meet new market realities. This is the basic condition for the sustainability of doing business in any industry. This study is devoted to the development of a theoretical description of the process of multi-stage interaction with a consumer pool. To solve this problem, a mathematical model has been developed, the basis of which is digital information interaction, starting from the stage of determining the target audience and ending with the complete completion of a commercial transaction. This article presents the results of modeling sales funnel, as the basis for the software of a modern market analyst, using a cross-system approach. In contrast to the classical sales funnel, the presented algorithms allow using the multidimensional conversion funnel not only for assessing business results for the reporting period. Thanks to the flow of model arguments in real time, it becomes possible to optimize the business process by moving to the concept of leading economic indicators.In practice, this means the ability to implement effective business planning on digital platforms. The arguments of the mathematical model are Internet statistics, the dynamics of consumer preferences, the history of the business process accumulated in the big data system. At the same time, the means of queuing theory, differential calculus, economic and mathematical modeling are involved, based on indicators such as KPI (Key Performance Indicators), CTR (click-through rate), CR (Conversion rate). This made it possible to formulate the concept of a digital twin of a commercial process and its transformation, convenient for practical applications, into a conversion funnel for embedding into algorithms implemented on a computer

    РАБЧЕВ Π¦Π˜Π€Π ΠžΠ’ΠžΠ“Πž Π”Π’ΠžΠ™ΠΠ˜ΠšΠ Π’ΠžΠ ΠžΠΠšΠ˜ ΠŸΠ ΠžΠ”ΠΠ–

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    Commercial activity has always been influenced by the competitive environment and its spread to the online space is the next stage of development and a defining trend for the nearest time horizon. The changes in the business landscape influenced by COVID19 pose new challenges for marketers and entrepreneurs. It is necessary to use the forced sharp increase in online interaction with consumers. The course towards the digital economy determines the use of scientific, mathematical methods to optimize the target indicators of economic activity. These global shifts in business interactions are generating innovative tools for measuring business results and transforming old practices to meet new market realities. This is the basic condition for the sustainability of doing business in any industry. This study is devoted to the development of a theoretical description of the process of multi-stage interaction with a consumer pool. To solve this problem, a mathematical model has been developed, the basis of which is digital information interaction, starting from the stage of determining the target audience and ending with the complete completion of a commercial transaction. This article presents the results of modeling sales funnel, as the basis for the software of a modern market analyst, using a cross-system approach. In contrast to the classical sales funnel, the presented algorithms allow using the multidimensional conversion funnel not only for assessing business results for the reporting period. Thanks to the flow of model arguments in real time, it becomes possible to optimize the business process by moving to the concept of leading economic indicators.In practice, this means the ability to implement effective business planning on digital platforms. The arguments of the mathematical model are Internet statistics, the dynamics of consumer preferences, the history of the business process accumulated in the big data system. At the same time, the means of queuing theory, differential calculus, economic and mathematical modeling are involved, based on indicators such as KPI (Key Performance Indicators), CTR (click-through rate), CR (Conversion rate). This made it possible to formulate the concept of a digital twin of a commercial process and its transformation, convenient for practical applications, into a conversion funnel for embedding into algorithms implemented on a computer.ΠšΠΎΠΌΠΌΠ΅Ρ€Ρ‡Π΅ΡΠΊΠ°Ρ Π΄Π΅ΡΡ‚Π΅Π»ΡŒΠ½ΠΎΡΡ‚ΡŒ всСгда испытывала воздСйствиС ΠΊΠΎΠ½ΠΊΡƒΡ€Π΅Π½Ρ‚Π½ΠΎΠΉ срСды, ΠΈΒ ΠΎΠ½Π»Π°ΠΉΠ½-торговля являСтся ΡΠ»Π΅Π΄ΡƒΡŽΡ‰Π΅ΠΉ ΡΡ‚ΡƒΠΏΠ΅Π½ΡŒΡŽ развития ΠΈΒ ΠΎΠΏΡ€Π΅Π΄Π΅Π»ΡΡŽΡ‰ΠΈΠΌ Ρ‚Ρ€Π΅Π½Π΄ΠΎΠΌ на блиТайшСС врСмя. ΠŸΡ€ΠΎΠΈΠ·ΠΎΡˆΠ΅Π΄ΡˆΠΈΠ΅ под влияниСм COVID-19 измСнСния в бизнСс-Π»Π°Π½Π΄ΡˆΠ°Ρ„Ρ‚Π΅ ставят ΠΏΠ΅Ρ€Π΅Π΄ ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΎΠ»ΠΎΠ³Π°ΠΌΠΈ и прСдприниматСлями Π½ΠΎΠ²Ρ‹Π΅ Π·Π°Π΄Π°Ρ‡ΠΈ. НСобходимо ΠΈΡΠΏΠΎΠ»ΡŒΠ·ΠΎΠ²Π°Ρ‚ΡŒ Π²Ρ‹Π½ΡƒΠΆΠ΄Π΅Π½Π½Ρ‹ΠΉ Ρ€Π΅Π·ΠΊΠΈΠΉ рост ΠΎΠ½Π»Π°ΠΉΠ½-взаимодСйствия с потрСбитСлями. ΠšΡƒΡ€Ρ Π½Π°Β Ρ†ΠΈΡ„Ρ€ΠΎΠ²ΡƒΡŽ экономику обуславливаСт ΠΏΡ€ΠΈΠΌΠ΅Π½Π΅Π½ΠΈΠ΅ Π½Π°ΡƒΡ‡Π½Ρ‹Ρ…, матСматичСских ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ² для оптимизации Ρ†Π΅Π»Π΅Π²Ρ‹Ρ… ΠΏΠΎΠΊΠ°Π·Π°Ρ‚Π΅Π»Π΅ΠΉ экономичСской Π΄Π΅ΡΡ‚Π΅Π»ΡŒΠ½ΠΎΡΡ‚ΠΈ. Π’Π°ΠΊΠΈΠ΅ Π³Π»ΠΎΠ±Π°Π»ΡŒΠ½Ρ‹Π΅ ΠΏΠ΅Ρ€Π΅ΠΌΠ΅Π½Ρ‹ в бизнСс-взаимодСйствии ΠΏΠΎΡ€ΠΎΠΆΠ΄Π°ΡŽΡ‚ ΠΈΠ½Π½ΠΎΠ²Π°Ρ†ΠΈΠΎΠ½Π½Ρ‹Π΅ инструмСнты для оцСнки Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚ΠΎΠ² ΠΊΠΎΠΌΠΌΠ΅Ρ€Ρ†ΠΈΠΈ ΠΈΒ Ρ‚Ρ€Π°Π½ΡΡ„ΠΎΡ€ΠΌΠΈΡ€ΡƒΡŽΡ‚ ΠΏΡ€Π΅ΠΆΠ½ΠΈΠ΅ ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΈΠΊΠΈ для соотвСтствия Π½ΠΎΠ²Ρ‹ΠΌ рСалиям Ρ€Ρ‹Π½ΠΊΠ°. Π­Ρ‚ΠΎ являСтся Π±Π°Π·ΠΎΠ²Ρ‹ΠΌ условиСм устойчивости вСдСния бизнСса в любой отрасли. НастоящСС исслСдованиС посвящСно Ρ€Π°Π·Ρ€Π°Π±ΠΎΡ‚ΠΊΠ΅ тСорСтичСского описания процСсса многоступСнчатого взаимодСйствия ΡΒ ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»ΡŒΡΠΊΠΈΠΌ ΠΏΡƒΠ»ΠΎΠΌ. Π”Π»ΡΒ Ρ€Π΅ΡˆΠ΅Π½ΠΈΡ Π·Π°Π΄Π°Ρ‡ΠΈ Ρ„ΠΎΡ€ΠΌΠ°Π»ΠΈΠ·Π°Ρ†ΠΈΠΈ Π΄Π°Π½Π½ΠΎΠ³ΠΎ процСсса Ρ€Π°Π·Ρ€Π°Π±ΠΎΡ‚Π°Π½Π° матСматичСская модСль, основу ΠΊΠΎΡ‚ΠΎΡ€ΠΎΠΉ составляСт ΠΈΠ½Ρ„ΠΎΡ€ΠΌΠ°Ρ†ΠΈΠΎΠ½Π½ΠΎΠ΅ Ρ†ΠΈΡ„Ρ€ΠΎΠ²ΠΎΠ΅ взаимодСйствиС от этапа опрСдСлСния Ρ†Π΅Π»Π΅Π²ΠΎΠΉ Π°ΡƒΠ΄ΠΈΡ‚ΠΎΡ€ΠΈΠΈ Π΄ΠΎΒ ΠΏΠΎΠ»Π½ΠΎΠ³ΠΎ Π·Π°Π²Π΅Ρ€ΡˆΠ΅Π½ΠΈΡ коммСрчСской сдСлки.Π’Β ΠΏΡ€Π΅Π΄Π»Π°Π³Π°Π΅ΠΌΠΎΠΉ ΡΡ‚Π°Ρ‚ΡŒΠ΅ ΠΈΠ·Π»ΠΎΠΆΠ΅Π½Ρ‹ Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹ Ρ€Π°Π±ΠΎΡ‚Ρ‹ ΠΏΠΎΒ ΠΌΠΎΠ΄Π΅Π»ΠΈΡ€ΠΎΠ²Π°Π½ΠΈΡŽ sales funnel как основы ΠΏΡ€ΠΎΠ³Ρ€Π°ΠΌΠΌΠ½ΠΎΠ³ΠΎ обСспСчСния соврСмСнного Π°Π½Π°Π»ΠΈΡ‚ΠΈΠΊΠ° Ρ€Ρ‹Π½ΠΊΠ° с примСнСниСм кросс-систСмного ΠΏΠΎΠ΄Ρ…ΠΎΠ΄Π°. Π’Β ΠΎΡ‚Π»ΠΈΡ‡ΠΈΠ΅ от классичСской sales funnel, прСдставлСнныС Π°Π»Π³ΠΎΡ€ΠΈΡ‚ΠΌΡ‹ ΠΏΠΎΠ·Π²ΠΎΠ»ΡΡŽΡ‚ ΠΈΡΠΏΠΎΠ»ΡŒΠ·ΠΎΠ²Π°Ρ‚ΡŒ ΠΌΠ½ΠΎΠ³ΠΎΠΌΠ΅Ρ€Π½ΡƒΡŽ conversion funnel Π½Π΅Β Ρ‚ΠΎΠ»ΡŒΠΊΠΎ для оцСнки Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚ΠΎΠ² Ρ€Π°Π±ΠΎΡ‚Ρ‹ бизнСса Π·Π°Β ΠΎΡ‚Ρ‡Π΅Ρ‚Π½Ρ‹ΠΉ ΠΏΠ΅Ρ€ΠΈΠΎΠ΄: благодаря ΠΏΠΎΡ‚ΠΎΠΊΡƒ Π°Ρ€Π³ΡƒΠΌΠ΅Π½Ρ‚ΠΎΠ² ΠΌΠΎΠ΄Π΅Π»ΠΈ Π²Β Ρ€Π΅ΠΆΠΈΠΌΠ΅ Ρ€Π΅Π°Π»ΡŒΠ½ΠΎΠ³ΠΎ Π²Ρ€Π΅ΠΌΠ΅Π½ΠΈ становится Π²ΠΎΠ·ΠΌΠΎΠΆΠ½Ρ‹ΠΌ ΠΎΠΏΡ‚ΠΈΠΌΠΈΠ·ΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒ коммСрчСский процСсс за счСт ΠΏΠ΅Ρ€Π΅Ρ…ΠΎΠ΄Π° ΠΊΒ ΠΊΠΎΠ½Ρ†Π΅ΠΏΡ†ΠΈΠΈ ΠΎΠΏΠ΅Ρ€Π΅ΠΆΠ°ΡŽΡ‰ΠΈΡ… экономичСских ΠΏΠΎΠΊΠ°Π·Π°Ρ‚Π΅Π»Π΅ΠΉ.На практикС это ΠΎΠ·Π½Π°Ρ‡Π°Π΅Ρ‚ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡ‚ΡŒ Ρ€Π΅Π°Π»ΠΈΠ·Π°Ρ†ΠΈΠΈ Π½Π°Β Ρ†ΠΈΡ„Ρ€ΠΎΠ²Ρ‹Ρ… ΠΏΠ»Π°Ρ‚Ρ„ΠΎΡ€ΠΌΠ°Ρ… эффСктивного планирования коммСрчСской Π΄Π΅ΡΡ‚Π΅Π»ΡŒΠ½ΠΎΡΡ‚ΠΈ. АргумСнтами матСматичСской ΠΌΠΎΠ΄Π΅Π»ΠΈ слуТат ΠΈΠ½Ρ‚Π΅Ρ€Π½Π΅Ρ‚-статистика, Π΄ΠΈΠ½Π°ΠΌΠΈΠΊΠ° ΠΏΠΎΡ‚Ρ€Π΅Π±ΠΈΡ‚Π΅Π»ΡŒΡΠΊΠΈΡ… ΠΏΡ€Π΅Π΄ΠΏΠΎΡ‡Ρ‚Π΅Π½ΠΈΠΉ, история бизнСс-процСсса, аккумулированная в систСмС Π±ΠΎΠ»ΡŒΡˆΠΈΡ… Π΄Π°Π½Π½Ρ‹Ρ…. ΠŸΡ€ΠΈΒ ΡΡ‚ΠΎΠΌ задСйствованы срСдства queuing theory, Π΄ΠΈΡ„Ρ„Π΅Ρ€Π΅Π½Ρ†ΠΈΠ°Π»ΡŒΠ½ΠΎΠ³ΠΎ исчислСния, экономико-матСматичСского модСлирования с опорой Π½Π°Β Ρ‚Π°ΠΊΠΈΠ΅ ΠΏΠΎΠΊΠ°Π·Π°Ρ‚Π΅Π»ΠΈ, ΠΊΠ°ΠΊΒ KPI (Key Performance Indicators), CTR (click-through rate), CR (Conversion rate). Π­Ρ‚ΠΎ ΠΏΠΎΠ·Π²ΠΎΠ»ΠΈΠ»ΠΎ ΡΡ„ΠΎΡ€ΠΌΡƒΠ»ΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒ ΠΊΠΎΠ½Ρ†Π΅ΠΏΡ†ΠΈΡŽ Ρ†ΠΈΡ„Ρ€ΠΎΠ²ΠΎΠ³ΠΎ Π΄Π²ΠΎΠΉΠ½ΠΈΠΊΠ° коммСрчСского процСсса. Нами Ρ€Π°Π·Ρ€Π°Π±ΠΎΡ‚Π°Π½Ρ‹ матСматичСскиС Ρ„ΠΎΡ€ΠΌΠ°Π»ΠΈΠ·ΠΌΡ‹, ΡƒΠ΄ΠΎΠ±Π½Ρ‹Π΅ для практичСских ΠΏΡ€ΠΈΠ»ΠΎΠΆΠ΅Π½ΠΈΠΉ. Π­Ρ‚ΠΎ позволяСт ΠΎΠ±Π΅ΡΠΏΠ΅Ρ‡ΠΈΡ‚ΡŒ ΠΏΡ€ΠΈΠ΅ΠΌΠ»Π΅ΠΌΡƒΡŽ для программирования Π½Π°Β Π­Π’Πœ Ρ€Π΅Π°Π»ΠΈΠ·Π°Ρ†ΠΈΡŽ Π°Π»Π³ΠΎΡ€ΠΈΡ‚ΠΌΠΎΠ², ΠΎΠΏΠΈΡΡ‹Π²Π°ΡŽΡ‰ΠΈΡ… conversion funnel

    Na,K-ATPase Acts as a Beta-Amyloid Receptor Triggering Src Kinase Activation

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    Beta-amyloid (AΞ²) has a dual role, both as an important factor in the pathology of Alzheimer’s disease and as a regulator in brain physiology. The inhibitory effect of AΞ²42 oligomers on Na,K-ATPase contributes to neuronal dysfunction in Alzheimer’s disease. Still, the physiological role of the monomeric form of AΞ²42 interaction with Na,K-ATPase remains unclear. We report that Na,K-ATPase serves as a receptor for AΞ²42 monomer, triggering Src kinase activation. The co-localization of AΞ²42 with Ξ±1- and Ξ²1-subunits of Na,K-ATPase, and Na,K-ATPase with Src kinase in SH-SY5Y neuroblastoma cells, was observed. Treatment of cells with 100 nM AΞ²42 causes Src kinase activation, but does not alter Na,K-ATPase transport activity. The interaction of AΞ²42 with Ξ±1Ξ²1 Na,K-ATPase isozyme leads to activation of Src kinase associated with the enzyme. Notably, prevention of Na,K-ATPase:Src kinase interaction by a specific inhibitor pNaKtide disrupts the AΞ²-induced Src kinase activation. Stimulatory effect of AΞ²42 on Src kinase was lost under hypoxic conditions, which was similar to the effect of specific Na,K-ATPase ligands, the cardiotonic steroids. Our findings identify Na,K-ATPase as a AΞ²42 receptor, thus opening a prospect on exploring the physiological and pathological Src kinase activation caused by AΞ²42 in the nervous system

    Studying the Effects of Mechanical Loads and Environmental Conditions on the Drive-Axle Performance

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    Β© 2019 IOP Publishing Ltd. All rights reserved. The paper discusses the problem of achieving the required output parameters of a truck drive under various operating conditions. The authors enumerate the final-drive and differential mechanical efficiency, the pre-load torque in the final-drive bearing assembly, the friction coefficient, and the differential locking factor as the most significant technical parameters of the drive axle and its components. The main factors that affect these parameters during operation are: (i) mechanical loads that transmission is exposed to when transmitting the torque from the engine to the drive wheels; (ii) the effects of external thermal and dynamic loads when driving on an uneven surface or in cold/hot climates. The paper describes the main dependences between the final-drive processes and the inter-wheel differential processes; it also demonstrates how the aforementioned factors affect the output parameters of the component. The assumptions hereof are based on the results of bench and field truck tests, including adverse-climate tests. We herein propose a method for estimating the drive-axle load, which is based on the weighted values of the aforementioned factors. We prove it feasible to use auto-adjusted heating of the drive-axle components. The degree of thermal exposure shall be determined with due account of environmental conditions, surface conditions, engine and transmission parameters. The control algorithm is supposed to automatically take into account any change in one or more factors. This approach to controlling the output parameters helps improve the efficiency and the longevity of the drive axle and truck as a whole

    Studying the Effects of Mechanical Loads and Environmental Conditions on the Drive-Axle Performance

    No full text
    Β© 2019 IOP Publishing Ltd. All rights reserved. The paper discusses the problem of achieving the required output parameters of a truck drive under various operating conditions. The authors enumerate the final-drive and differential mechanical efficiency, the pre-load torque in the final-drive bearing assembly, the friction coefficient, and the differential locking factor as the most significant technical parameters of the drive axle and its components. The main factors that affect these parameters during operation are: (i) mechanical loads that transmission is exposed to when transmitting the torque from the engine to the drive wheels; (ii) the effects of external thermal and dynamic loads when driving on an uneven surface or in cold/hot climates. The paper describes the main dependences between the final-drive processes and the inter-wheel differential processes; it also demonstrates how the aforementioned factors affect the output parameters of the component. The assumptions hereof are based on the results of bench and field truck tests, including adverse-climate tests. We herein propose a method for estimating the drive-axle load, which is based on the weighted values of the aforementioned factors. We prove it feasible to use auto-adjusted heating of the drive-axle components. The degree of thermal exposure shall be determined with due account of environmental conditions, surface conditions, engine and transmission parameters. The control algorithm is supposed to automatically take into account any change in one or more factors. This approach to controlling the output parameters helps improve the efficiency and the longevity of the drive axle and truck as a whole
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