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21 research outputs found

Desk-bound: user's guide

Author: Barwise T.P.
London Business School (UK)
Vernon K.D.C.
Publication venue
Publication date: 01/01/1980
Field of study

tape-slide presentationLD:D80/35534(Desk) / BLDSC - British Library Document Supply CentreSIGLEGBUnited Kingdo

OpenGrey Repository

Online searching and the print product: impact or interaction?

Author: Barwise T.P.
Member Service Statistics FAIS
Williams M.E.
Publication venue: 'Emerald'
Publication date
Field of study

Individual attitude variations over time

Author: Barnard N.R.
Barwise T.P.
Castleberry S.B.
Dall'Olmo Riley F.
Ehrenberg A.S.C.
Publication venue: 'Informa UK Limited'
Publication date: 01/01/1994
Field of study

Kingston University Research Repository

The variability of attitudinal repeat-rates

Author: Barnard N.R.
Barwise T.P.
Castleberry S.B.
Dall'Olmo Riley F.
Ehrenberg A.S.C
Publication venue: 'Elsevier BV'
Publication date: 01/12/1997
Field of study

Kingston University Research Repository

Evaluating Advertising Effects on Brand Perceptions: Incorporating Prior Knowledge

Author: Aaker D.A.
Barwise T.P.
Brown G.
Feldwick P.
Gardner B.B.
McDonald C.
Nedungadi P.
Ward J.C.
Publication venue: 'SAGE Publications'
Publication date
Field of study

Brands as "separable assets"

Author: Barwise T.P.
Bird M.
Ehrenberg A.S.C.
Ehrenberg A.S.C.
Feldwick P.
Levitt T.
Levitt T.
MEAL
MSI
Ries A.
Uncles M.D.
Publication venue: 'Wiley'
Publication date
Field of study

Future of secondary services

Author: Barwise T.P.
Bearman Toni Carbo
Bourne Charles P.
Dunn Ronald G.
Hayes Robert M.
Sperr Inez L.
Williams Martha E.
Publication venue: 'Emerald'
Publication date
Field of study

The Attitude‐Behaviour Relationship and Usage Effect in the White Wine Market

Author: Barwise T.P.
Castleberry S.B.
Dall'Olmo Riley
Ehrenberg A.S.C.
Joyce T.
Kassarjian H.H.
Lucy Rink
Mascotto J.
McPhee W.N.
Mintel
The Drinks Pocket Book
Publication venue: 'Emerald'
Publication date
Field of study

Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity

Author: Aaker David A.
Anderson T. W.
Barwise T.P.
Clemans William V.
Gower J.C.
Keller Kevin Lane
Lichtenstein Meryl
Rossi Peter E.
Russell Gary
Schwarz Norbert
Walker Beth
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

The relationship of network affiliation change to prime time program ratings

Author: Abelman R.
Adams W.J.
Barwise T. P.
Barwise T.P.
Boemer M. L.
Cooper R.
Davis D. M.
Goodhardt G. J.
Goodhardt G. J.
Litman B.R.
Marianne Barrett
McPhee W.N.
McQuail D.
Poltrack D.
Rust R.T.
Sabavala D.J.
Wakshlag J. J.
Walker J. R.
Webster J. C.
Webster J.G.
Webster J.G.
Webster J.G.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

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