RESEARCH CAPABILITIES OF SENIOR HIGH SCHOOL STUDENTS

The purpose of the study was to describe the level of research capabilities of students in the senior high school department of a local university. Differences in the capabilities of students when grouped according to gender were also investigated. In addition, in-depth understanding of their perceived research capability levels was explored. A sequential explanatory mixed-method approach was employed, with 46 Grade 12 students being chosen as respondents through convenience sampling. The study started from a quantitative exploration of the students’ conceptual understanding of the four components of research (the nature of inquiry, understanding of literature and studies, research method, and interpreting results). The Research Achievement Test (RAT) developed prior to this study was used to quantitatively describe the students’ research competencies. Observations on their test performances were used to develop the interview component of the test. Results showed that overall, the students’ research capabilities were only at the average level. Male and female students were comparable in the ability to conduct research. Opportunities for quantitative instruction were lacking in the context of the participants. The implications for research instruction are discussed in the paper

#Budolfinds: The Role of TikTok’s Shopee Finds’ Videos in the Impulsive Buying Behavior of Generation Z Consumers

The continuous growth of social media platforms in the market has influenced the consumption of different products and services. The proliferation of short user-generated videos, such as TikTok’s Shopee Finds was hypothesized to influence impulsivity among young consumers. This study employed a descriptive survey administered online to 200 Generation Z respondents. Descriptive and inferential statistics were used to analyze the data. The findings revealed that TikTok’s Shopee Finds moderately influenced the Pure Impulse and Suggested Impulse Buying behaviors of the respondents. Moreover, it highly influenced the Reminder Impulse and Planned Impulse Buying behaviors of the respondents. There is no sex difference in the impact of the marketing videos on the impulsive behavior of the respondents. The preliminary findings entail further opportunities for businesses and enterprises to optimize their marketing efforts using social media platforms and increase the awareness of Generation Z consumers about their impulsive buying tendencies