Liminality in Advertising from the Mad Men Era

This article reflects an evolving anthropologist’s marketing career during the 1970s, before anthropology was truly welcomed as contributor to business strategy. I worked on several accounts mentored by a brilliant but conflicted creative director-guru-boss, an experience resulting in this reflexive advertising narrative punctuated by periods of liminality. I used my agency archives from the 1970s and field notes (or advertising log) as my data set to reflect this period. My field journey traversed the Mad Men era, immortalized in the AMC TV series about the 1960s and beyond, where creative directors freely crossed boundaries of sex, class and gender stereotypes. I discuss several advertising campaigns in which I was involved. The broader narrative reveals an uncomfortable divide between cultural empathy and advertising practice. While creatively stimulating, I describe the conflict in a marketing career that challenged ethical sensitivities

A UBVI and uvbyCaHbeta Analysis of the Intermediate-Age Open Cluster, NGC 5822

NGC 5822 is a richly populated, moderately nearby, intermediate-age open cluster covering an area larger than the full moon on the sky. A CCD survey of the cluster on the UBVI and uvbyCaHbeta systems shows that the cluster is superposed upon a heavily reddened field of background stars with E(B-V) > 0.35 mag, while the cluster has small and uniform reddening at E(b-y) = 0.075 +/- 0.008 mag or E(B-V) = 0.103 +/- 0.011 mag, based upon 48 and 61 probable A and F dwarf single-star members, respectively. The errors quoted include both internal photometric precision and external photometric uncertainties. The metallicity derived from 61 probable single F-star members is [Fe/H] = -0.058 +/- 0.027 (sem) from m_1 and 0.010 +/- 0.020 (sem) from hk, for a weighted average of [Fe/H] = -0.019 +/- 0.023, where the errors refer to the internal errors from the photometry alone. With reddening and metallicity fixed, the cluster age and apparent distance modulus are obtained through a comparison to appropriate isochrones in both VI and BV, producing 0.9 +/- 0.1 Gyr and 9.85 +/- 0.15, respectively. The giant branch remains dominated by two distinct clumps of stars, though the brighter clump seems a better match to the core-He-burning phase while the fainter clump straddles the first-ascent red giant branch. Four potential new clump members have been identified, equally split between the two groups. Reanalysis of the UBV two-color data extending well down the main sequence shows it to be optimally matched by reddening near E(B-V) = 0.10 rather than the older value of 0.15, leading to [Fe/H] between -0.16 and 0.00 from the ultraviolet excess of the unevolved dwarfs. The impact of the lower reddening and younger age of the cluster on previous analyses of the cluster is discussed.Comment: 20 figures and 5 tables (portions of data tables 3 and 5 only

vbyCaHbeta CCD Photometry of Clusters. VI. The Metal-Deficient Open Cluster NGC 2420

CCD photometry on the intermediate-band vbyCaHbeta system is presented for the metal-deficient open cluster, NGC 2420. Restricting the data to probable single members of the cluster using the CMD and the photometric indices alone generates a sample of 106 stars at the cluster turnoff. The average E(b-y) = 0.03 +/- 0.003 (s.e.m.) or E(B-V) = 0.050 +/- 0.004 (s.e.m.), where the errors refer to internal errors alone. With this reddening, [Fe/H] is derived from both m1 and hk, using b-y and Hbeta as the temperature index. The agreement among the four approaches is reasonable, leading to a final weighted average of [Fe/H] = -0.37 +/- 0.05 (s.e.m.) for the cluster, on a scale where the Hyades has [Fe/H] = +0.12. When combined with the abundances from DDO photometry and from recalibrated low-resolution spectroscopy, the mean metallicity becomes [Fe/H] = -0.32 +/- 0.03. It is also demonstrated that the average cluster abundances based upon either DDO data or low-resolution spectroscopy are consistently reliable to 0.05 dex or better, contrary to published attempts to establish an open cluster metallicity scale using simplistic offset corrections among different surveys.Comment: scheduled for Jan. 2006 AJ; 33 pages, latex, includes 7 figures and 2 table

vbyCaHbeta CCD Photometry of Clusters. VIII. The Super-Metal Rich, Old Open Cluster NGC 6791

CCD photometry on the intermediate-band vbyCaHbeta system is presented for the metal-rich, old open cluster, NGC 6791. Preliminary analysis led to [Fe/H] above +0.4 with an anomalously high reddening and an age below 5 Gyr. A revised calibration between (b-y)_0 and [Fe/H] at a given temperature shows that the traditional color-metallicity relations underestimate the color of the turnoff stars at high metallicity. With the revised relation, the metallicity from hk and the reddening for NGC 6791 become [Fe/H] = +0.45 +/- 0.04 and E(b-y) = 0.113 +/- 0.012 or E(B-V) = 0.155 +/- 0.016. Using the same technique, reanalysis of the photometry for NGC 6253 produces [Fe/H] = +0.58 +/-0.04 and E(b-y) = 0.120 +/- 0.018 or E(B-V) = 0.160 +/- 0.025. The errors quoted include both the internal and external errors. For NGC 6791, the metallicity from m_1 is a factor of two below that from hk, a result that may be coupled to the consistently low metal abundance from DDO photometry of the cluster and the C-deficiency found from high dispersion spectroscopy. E(B-V) is the same value predicted from Galactic reddening maps. With E(B-V) = 0.15 and [Fe/H] = +0.45, the available isochrones predict an age of 7.0 +/- 1.0 Gyr and an apparent modulus of (m-M) = 13.60 +/- 0.15, with the dominant source of the uncertainty arising from inconsistencies among the isochrones. The reanalysis of NGC 6253 with the revised lower reddening confirms that on both the hk and m_1 metallicity scales, NGC 6253, while less than half the age of NGC 6791, remains at least as metal-rich as NGC 6791, if not richer.Comment: Accepted for Astronomical Journal. 42 p. latex file includes 11 figures and 3 tables, one of which is a short version of a data table to appear in online AJ in its entiret

Extended Stromgren Photoelectric Photometry in NGC 752

Photoelectric photometry on the extended Stromgren system (uvbyCa) is presented for 7 giants and 21 main sequence stars in the old open cluster, NGC 752. Analysis of the hk data for the turnoff stars yields a new determination of the cluster mean metallicity. From 10 single-star members, [Fe/H] = -0.06 +/- 0.03, where the error quoted is the standard error of the mean and the Hyades abundance is set at [Fe/H] = +0.12. This result is unchanged if all 20 stars within the limits of the hk metallicity calibration are included. The derived [Fe/H] is in excellent agreement with past estimates using properly-zeroed m1 data, transformed moderate-dispersion spectroscopy, and recent high dispersion spectroscopy.Comment: 14 tex'd pages including 2 tables; 2 separate files with eps figures Accepted for PASP March 200

Caby Photometry of the Hyades: Comparisons to the Field Stars

Intermediate-band photometry of the Hyades cluster on the Caby system is presented for dwarf stars ranging from spectral type A through late K. A mean hk, b-y relation is constructed using only single stars without anomalous atmospheres and compared to the field stars of the solar neighborhood. For the F dwarfs, the Hyades relation defines an approximate LOWER bound in the two-color diagram, consistent with an [Fe/H] between +0.10 and +0.15. These index-color diagrams follow the common convention of presenting stars with highest abundance at the bottom of the plot although the index values for the metal-rich stars are numerically larger. For field F dwarfs in the range [Fe/H] between +0.4 and -1.0, [Fe/H] = -5.6 delta-hk + 0.125, with no evidence for a color dependence in the slope. For the G and K dwarfs, the Hyades mean relation crosses the field star distribution in the two-color diagram, defining an approximate UPPER bound for the local disk stars. Stars found above the Hyades stars fall in at least one of three categories: [Fe/H] below -0.7, [Fe/H] above that of the Hyades, or chromospherically active. It is concluded that, contrary to the predictions of model atmospheres, the hk index for cool dwarfs at a given color hits a maximum value for stars below solar composition and, with increasing [Fe/H] above some critical value, declines. This trend is consistent, however, with the predictions from synthetic indices based upon much narrower Ca filters where the crossover is caused by the metallicity sensitivity of b-y.Comment: 13 pages, 9 eps figures, 1 tex table, 1 ascii tabl

Use of antithrombin III concentrates to correct antithrombin III deficiency during vascular surgery

AbstractCongenital deficiency of antithrombin III (AT III) is the only inherited hypercoagulable disorder for which a concentrate of purified protein is available for replacement therapy during periods of increased thrombotic risk. This report describes how such concentrates have been used in a patient with congenital AT-III deficiency undergoing venous surgery. A 40-year-old woman with AT III deficiency was evaluated for bilateral grade 3 chronic venous insufficiency. Noninvasive venous assessment and ascending venography revealed incompetence of the lower leg perforators, a patent deep venous system, and competent greater and lesser saphenous veins. Staged subfascial ligations were performed. Pasteurized AT III was administered 1 hour before surgery and at 30 hours at a dose calculated to increase AT-III activity to at least 120%. Perioperative AT III activity levels were measured. Subcutaneous heparin and oral warfarin were initiated the evening of surgery. An infusion of AT III increased plasma AT III from the baseline activity of 51% to 180%; it was 87% 13 hours later. Two measurements of the initial half-life of AT III were 7 and 14 hours. No perioperative thrombotic complications occurred. The ulcers healed, and the patient remains symptom free. Pasteurized AT III concentrates are now commercially available, easily administered, and provide a useful adjunct to the anticoagulation regimen of patients with AT III deficiency undergoing vascular surgery. (J VASC SURG 1995;22:804-7.