29 research outputs found
Marketing (as) Rhetoric: paradigms, provocations, and perspectives
In this collection of short, invited essays on the topic of marketing (as) rhetoric we deal with a variety of issues that demonstrate the centrality of rhetoric and rhetorical considerations to the pursuit of marketing scholarship, research and practice. Stephen Brown examines the enduring rhetorical power of the 4Ps; Chris Hackley argues for the critical power of rhetorical orientations in marketing scholarship but cautions us on the need to work harder in conceptually connecting rhetorical theory and modern marketing frameworks; Shelby Hunt explains how rhetorical processes are incorporated in his inductive realist model of theory generation, using one of his most successful publications as an illustration; Charles Marsh demonstrates what Isocrates’ broad rhetorical project has to teach us about the importance of reputation cultivation in modern marketing; Nicholas O’Shaughnessy uses an analysis of Trump’s discourse to argue that political marketing as it is currently conceived is ill-equipped to engage effectively with the rhetorical force of Trump’s ‘unmarketing’; Barbara Phillips uses Vygotsky’s work on imagination to investigate the important of pleasure and play in advertising rhetoric; and finally, David Tonks, who in many ways started it all, reiterates the need for marketers to recognise the strength of the relationship between marketing and persuasion
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Prenatal Weight Gain: Relationship between Food Cravings and Prenatal Weight Gain
Interventions to date have been minimally effective in reducing the rates of women gaining more weight than recommended by the Institute of Medicine in pregnancy. Food cravings are common in pregnancy, but their relationship, if any, with prenatal weight gain has received little attention in the literature. The purpose of this retrospective chart review study was to describe the frequency of cravings, associations between cravings and weight gain, and to determine what factors were predictive of reporting more cravings in pregnancy. A total of 1,259 charts were reviewed of women receiving care in an urban, community health center between 2006 and 2012. Women with healthy, singleton pregnancies were eligible to be included in the study. Of the 812 eligible women, 620 were excluded due to incomplete data. One-third of women in the sample (n = 194) were primiparous women. Their mean BMI was 28.3 (SD = 6.9). Almost 80% identified themselves as being Multi-Racial or African American. Cravings were reported by 75.3% of women in early pregnancy and 81.4% in late pregnancy. No differences in prenatal weight gain were seen between women with and without cravings. BMI, smoking, stress in early pregnancy, and emotional distress were not related to the numbers of cravings reported in pregnancy. The results of multiple regression analyses indicated that two predictors, age and stress in late pregnancy, accounted for 8.7% of the variance in the numbers of cravings reported in pregnancy (R² =.087, R² adjusted = .070, F (2, 108) = 5.14, p = .007). Younger age was associated with reporting a greater number of cravings, β = -.205, t (110) = -2.222, p =.028, as was higher stress in late pregnancy, β = .201, t (110) =2.184, p =.031. The findings of this study suggest that cravings are not related to prenatal weight gain, although the quality of this study was undermined by its small sample size and problems with the way cravings were measured. Developing a valid and reliable measure of cravings would be a fruitful next step
Buku ajar bidan pelayanan kesehatan primer, vol.1/ Hackley
xiii, 342 hal.: ill, tab.; 27 cm
Buku ajar bidan pelayanan kesehatan primer, vol.2/ Hackley
xiii, hal.343-708 : ill.; 27 cm
Buku ajar bidan pelayanan kesehatan primer, vol.2/ Hackley
xiii, hal.343-708 : ill.; 27 cm
Buku ajar bidan pelayanan kesehatan primer, vol.1/ Hackley
xiii, 342 hal.: ill, tab.; 27 cm
Buku ajar bidan pelayanan kesehatan primer, vol.2/ Hackley
xiii, hal.343-708 : ill.; 27 cm
Buku ajar bidan pelayanan kesehatan primer, vol.1/ Hackley
xiii, 342 hal.: ill, tab.; 27 cm