7 research outputs found
Humor u doba COVID-19 pandemije
The research is focused on the very beginning of the COVID-19 pandemic in Croatia ā March 2020. The subject of the research are humorous messages related to the pandemic. By combining quantitative and qualitative methods, this research showed how the interviewed respondents experienced the received humorous content related to the coronavirus and what content characteristics of the humorous messages were detected through the content analysis.Istraživanje je usmjereno na sam poÄetak pandemije COVID-19 u Hrvatskoj ā ožujak 2020. Predmet istraživanja su humoristiÄne poruke povezane s pandemijom. Kombinacijom kvantitativne i kvalitativne metode, ovo istraživanje je pokazalo kako su ispitanici intervjua doživjeli primljeni humoristiÄni sadržaj vezan uz korona virus te kakve su sadržajne karakteristike humoristiÄnih poruka detektirane kroz analizu sadržaja
Prikaz knjige: Igor E. Klyukynov i Galina V. Sinekopova: Communication theory through the ages, Routhledge, New York i Oxon, 2019., 340 str.
Igor E. Klyukynov i Galina V. Sinekopova: Communication theory through the ages, Routhledge, New York i Oxon, 2019., 340 str.
Metafore rata i apokalipse u medijskom diskursu o pandemiji bolesti COVID-19 i potresu u Hrvatskoj 2020./2021.
The way we talk about complex and abstract ideas is abundant in metaphors. Many research studies have shown that even the most subtle metaphor can have a significant influence on the way people try to tackle various social problems. Thus, the assumption is that metaphors are not just a simple rhetorical tool, but also have a profound effect on how we conceptualize reality and respond to important social issues. In the last two decades, scientists have studied the impact of metaphorical framing on political discourse from different research perspectives. Metaphors are often used for framing political topics, and these metaphorical frames are considered to affect the way people regard these issues, perceive the world, and act, on both the individual and collective level. In accordance with these research studies, in this paper, we will regard the metaphor as a cognitive tool that classifies our conceptual system and enables the understanding of our experiences. The objective of this paper is to examine the use of conceptual metaphors in media discourse on the corona crisis and the earthquake crisis caused by the quake in Petrinja. The research was conducted in three steps, following the methodology of critical metaphor analysis (Charteris-Black, 2004). In the first step, the identification of metaphorical expressions was performed by using a big data corpus of articles published by Croatian web-portals from the beginning of the pandemic (from January 2020 to April 2021) and after the Petrinja earthquake (from 29 December 2020). In the second step, the dominant conceptual metaphors employed in communicating the two crises were interpreted. The results of this interpretation are that war metaphors are ubiquitous in reporting on the COVID-19 disease pandemic, and the
apocalypse metaphor is used in reporting on the earthquake. In the third step of the analysis, the reasons and implications of the occurrence of these metaphors are explained.NaÄin na koji razgovaramo o složenim i apstraktnim idejama prožet je metaforama. Mnoga istraživanja pokazuju da Äak i najsuptilnija metafora može imati snažan utjecaj na to kako ljudi pokuÅ”avaju rijeÅ”iti razne druÅ”tvene probleme.
Dakle, pretpostavka je da metafore nisu puki retoriÄki alati, veÄ da one duboko utjeÄu na to kako konceptualiziramo zbilju i postupamo s obzirom na važna druÅ”tvena pitanja. Tijekom posljednjih dvaju desetljeÄa znanstvenici iz razliÄitih istraživaÄkih perspektiva prouÄavaju uÄinke metaforiÄnog uokvirivanja na politiÄki diskurs. Metafore se Äesto koriste za uokvirivanje politiÄkih tema, a za te se metaforiÄne okvire tvrdi da utjeÄu na to kako ljudi razmiÅ”ljaju o tim pitanjima, opažaju svijet i ponaÅ”aju se, na razini individualnog i kolektivnog. Na tragu tih istraživanja, metaforu u ovom radu shvaÄamo kao kognitivno sredstvo koje ustrojava naÅ” pojmovni sustav i omoguÄuje razumijevanje iskustva. Cilj je ovog rada istražiti upotrebu konceptualnih metafora u javnom diskursu vezanom uz koronakrizu i krizu izazvanu potresom u Petrinji. Istraživanje je provedeno u tri koraka, slijedeÄi metodologiju kritiÄke analize metafora (Charteris-Black, 2004). U prvom koraku, identifikacija metaforiÄnih izraza provedena je koriÅ”tenjem velike baze podataka (big data corpus) objava s hrvatskih mrežnih portala nastalih u periodu pandemije (od sijeÄnja 2020. do travnja 2021. godine) te za i nakon petrinjskog potresa 29. 12. 2020. U drugom koraku, interpretirane su dominantne konceptualne metafore koriÅ”tene u medijskom komuniciranju tih dviju kriza. Rezultati te interpretacije pokazuju da su u sluÄaju epidemije bolesti COVID-19 sveprisutne metafore rata, dok se u izvjeÅ”tavanju o potresu koristila metafora apokalipse. U treÄem koraku analize, nastojali su se objasniti razlozi i implikacije pojavljivanja tih konceptualnih metafora u medijskom diskursu
A Comparative Analysis of the Corporate Ideologies of Banks Operating in the Republic of Croatia
Corporate ideology is perceived as a set of fundamental beliefs held by company members about how the company and its members should behave in relation to one another and the outside world. In this paper, corporate ideology is treated as the basis for creating an organizationās identity and as an extremely important factor in its success