Pengaruh Brand Equity dan Brand Trust terhadap Loyalitas Konsumen Mobil Merek Toyota Kijang Innova (Survey Konsumen pada Dealer PT. Agung Automall Cabang Sutomo Pekanbaru)

This study aims to determine the influence of brand equity and brand trust on consumer loyalty Toyota Kijang innova car at PT. Agung Automall Pekanbaru. The sample in this study were taken 72 respondents and the technique used purposive sampling. The data in this study used survey method through questionnaires filled by consumers. Data obtained from the results of the questionnaire then processed tested with statistics through the program SPSS16. The results of analysis used multiple linear regression analysis, determination test (R2), individual significance test (t test) and simultaneous significance test (F test) so it can be seen that brand equity variable had a positive effect on consumer loyalty variable, brand trust variable influences variable loyalty Consumers, and a significant influence between brand equity and brand trust variables on consumer loyalty. The results shows R Square is the coefficient of determination and obtained R Square value of 0.747. That is, brand equity and brand trust affect consumer loyalty by 74.7%

A New Alternative Quac-Stick to Predict the Risk of Chronic Energy Deficiency in Malay Indonesian Women (18-49 Years)

BACKGROUND: Indicators to assess the nutritional status in women of reproductive age (WRA) in particular to identify chronic energy deficiency (CED) were still limited. Upper arm circumference (MUAC) and the Body Mass Index (BMI) had been used to assess the status of CED, but it still has its limitations. This study aimed to develop a new indicator QUAC-Stick (the ratio of MUAC to Upper Arm Length (UAL)) for the risk asesement of CED on WRA in Malay Indonesia women (18-49 years). SUBJECT AND METHODS: The cross sectional study design, used a part of data from National Basic Health Research (Riskesdas) 2013 and primary collecting data among 1009 WRA aged 18-49 years (not pregnant) in Makassar and Tana Toraja, South Sulawesi Province. Analysis used the ROC to get the optimal formula and the cut off point using BMI as the gold standard. RESULTS: MUAC/UAL (named UMMI index) with a cut-off point < 4.25 to detect the risk of CED, had better validity (Sn=80% (95% CI=70.8 to 87.3 ); Sp = 84% (95% CI = 81.4 to 86.3); PPV = 35% (95% CI = 29.2 to 42.0); NPV = 97% (95% CI = 96.1 to 98.4; ROC = 82% (95% CI = 80.0 to 86.1) compared to MUAC < 23,5 with the gold standard was BMI <18.5. Prevalence of CED on WRA 9.9% (BMI <18.5); 22.4% (MUAC/UAL< 4.25). The validity of MUAC < 23.5 was good (Sn = 76%, Sp = 87.2%), but the optimal cut-off point for screening was MUAC < = 24.0 cm (Sn = 90%, Sp = 77%). The correlation (r) between MUAC-weight = 0.82; UAL-Height = 0.45; MUAC-BMI = 0.82 and MUAC/UAL to BMI = 0.80 (P = 0.000). CONCLUSION: The new alternative indicator was MUAC/UAL <4.25 to assess the risk of CED on WRA in Malay Indonesia women (18-49 years). Further revalidation study is needed to be able applying the indicator to the wider population. Keywords: Ratio, MUAC, Women of reproductive, CED, Arm Lengt

A New Alternative Indicator for Chronic Energy Deficiency in Women of Childbearing Age in Indonesia

Background: Indicators for assessment of nutritional status in women of childbearing age (WCA) in particular to detect the risk of chronic energy deficiency (CED) were limited. Currently, we used mid upper arm circumference (MUAC) as a screening tool of CED and Body Mass Index (BMI) for CED status assessment, but have some limitations. This paper aims to develop a new indicator for the risk assessment of CED on WCA in Indonesia.Methods: The design was a cross sectional study. This analysis used a part of National Basic Health Health Research (Riskesdas) 2013 among 1009 WCA (18-49 years) in Makassar and Tana Toraja, South Sulawesi Province. ROC analysis was used to obtain the optimal formula and the cut off point with BMI &lt;18.5 as the gold standard.Results: The study found that the optimal formula was MUAC/√UAL &lt; 4.25 to detect a risk of CED, better validity (Sn = 80%; Sp= 84%) compared to MUAC &lt; 23,5 (Sn = 76%; Sp= 87.2 %) with the gold standard was Body Mass Index (BMI). Prevalence of CED on women of reproductive age 9.9% (BMI&lt;18.5); 22.4% (MUAC/√UAL &lt;4.25). Correlation MUAC to weightr = 0.82; UAL to height r = 0.45; MUAC to BMI r = 0.82 and ratio of MUAC/√UAL to BMI r = 0.80 (P = 0.000). Conclusion: The ratio of MUAC/√UAL &lt; 4.25 can be new alternative indicator that simple and effective for detecting CED on WCA (18-49 years) in Indonesia. (Health Science Indones 2014;2:54-9