Theories of mass communication, ed. 5/ DeFleur

xiv, 368 hal.; 24 c

Theories of mass communication, ed. 5/ DeFleur

xiv, 368 hal.; 24 c

Theories of mass communication, ed. 5/ DeFleur

xiv, 368 hal.; 24 c

The Power of Brokerage: Case Study of Normative Behavior, Latinas and Cervical Cancer

Informed by the theory of normative social behavior (TNSB) and ego-network analysis, the present study outlines the mechanisms that contribute to the creation and maintenance of social norms and their subsequent behavioral outcomes. By analyzing different patterns of normative influence associated with cervical cancer detection among Latinas (N = 982), the study concludes that network brokerage provides individuals with nonredundant information, helps resist normative pressure, and contributes to efficacy beliefs, promoting more informed decision making. Conversely, network closure perpetuates conformity, increases the influence of social norms, and induces less confidence in individual’s ability to comply with cervical cancer screening, subjecting Latinas to unnecessary health risks. Overall, the results suggest that the study of normative influence should be combined with social network analysis, trying to shed a light on the distinct social structures and communication practices that can either reinforce or challenge norms. These findings extend the discussion of social norms in health-related decision making to a more nuanced approach that recognizes the antecedents and outcomes of normative influence

Integrated connection to neighborhood storytelling network, education, and chronic disease knowledge among African Americans and Latinos in Los Angeles.

Combining key ideas from the knowledge-gap hypothesis and communication infrastructure theory, the present study aimed to explain the relations among individuals' education, access to community-based communication resources, and knowledge of chronic diseases (diabetes, hypertension, breast cancer, and prostate cancer) among African Americans and Latinos in Los Angeles. Rather than explore the effect of isolated communication resources, this study explored the effect of an integrated connection to community-based storytellers on chronic disease knowledge. The authors hypothesized that individuals' access to a community-based communication infrastructure for obtaining and sharing information functions as an intervening step in the process where social inequality factors such as education lead to chronic disease knowledge gaps in a local community context. With random samples of African Americans and Latinos in Los Angeles, the authors found that access to community-based communication resources plays a mediating role in the case of breast cancer and diabetes knowledge, but not in hypertension and prostate cancer knowledge. The authors discussed these findings on the basis of communication infrastructure theory and knowledge-gap hypothesis

Teori komunikasi massa/ De Fleur

xiii, 336 hal.; 25 c