Can the Youth Materialism Scale be used across different countries and cultures?

As global material wealth rises and young people are heavily exposed to advertising across a range of channels, including rapidly developing social media where material goods are flaunted as symbols of a happy and successful lifestyle, materialism levels across the world seem likely to rise. Given consistent research showing the correlation between materialism and low well-being, this gives cause for concern. However, no studies have so far tested whether current measures of youth materialism are generalizable across different countries and cultures. Our article fills this gap by exploring through a range of internal and external validity tests whether the popular Youth Materialism Scale (YMS) can be used with confidence across China, France, Belgium, Poland, the United Kingdom, and the United States. We show that a 5-item version of YMS is invariant across the countries (internal validity) and that it broadly correlates in expected ways with six different theoretically related constructs: Self-Esteem, Life Satisfaction, Attitude to Advertising, Parental Support, TV Use, and Internet Use (external validity). We believe that researchers and policy makers can confidently use this 5-item version of the scale in international contexts

Conducting international consumer research with children : challenges and potential solutions

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What does it take to get promoted in marketing academia? Understanding exceptional publication productivity in the leading marketing journals

Due to copyright restrictions, the access to the full text of this article is only available via subscription.Institutional competition to retain and recruit marketing scholars capable of publishing in the leading marketing journals has intensified. While increased emphasis has been placed on publication productivity in the leading marketing journals, little is known as to questions such as: (1) What level of publication productivity in the leading marketing journals does it take to getpromoted in marketing academia? (2) What level of publication productivity in the leading marketing journals warrants exception? and (3) What drives research productivity in the leading marketing journals? We draw on the economic concept of imperfect substitution to address these questions using two datasets: (1) a census of publication activity in the leading marketing journals of 337 scholars in the Top 70 institutions promoted between 1992-2006, and (2) anexamination of 2,672 scholars publishing 3,492 articles in the four leading marketing journals over the period 1982-2006. The results indicate that the average number of publications by successful candidates for promotion to associate professor from Ph.D. conferral at Top 10 institutions was .57 articles in the leading marketing journals per year, compared to .47 in the Top 11-20 institutions, .47 in the Top 21-40 institutions and .26 in the Top 41-70 institutions. Findings related to promotion to full professor from both Ph.D. conferral and from promotion to associate professor, and those identified as warranting exceptional publication productivity are also presented. The findings provide substantive implications for marketing academics, those involved with the recruitment and retention of marketing academics and the field of marketing thought