Analisis Pengaruh Biaya Promosi terhadap Nilai Penjualan Produk pada UD. Kopi Bali Banyuatis, Singaraja

Promotion is an activity undertaken various companies to communicate product advantages and persuade target customers to buy the product. Integration of a new integrated campaign using instruments to increase sales value and importance must be done in the form of an integrated process which is often called integrated marketing communications or integrated marketing communications (IMC), which includes the coordination of the various promotional elements and other marketing activities. Therefore, this study was designed to determine the role of promotion (promotion mix), which consists of the cost of advertising, sales promotion expenses, and the cost of public relations and news in influencing product sales value at UD. Kopi Bali Banyuatis Singaraja. The data used in this study is the cost of advertising, promotional costs, and the cost of public relations and news from the year 2007 to 2011. The data analysis technique used is multiple linear regression with SPSS version 17.0. The results showed simultaneous promotion mix variables have a positive and significant impact on the value of sales to the value of 0.001 p-value less than 0.05 level of significant and Fhitung value of 6.814 is greater than 2.769 Ftabel with determination coefficient 0.228 or 22.8 %. Partially, of the three variables promotional mix shows the cost of advertising and promotion costs are not significantly affected, while the public relations and news variables showed significant results. Most dominant variable affecting the value of sales is the cost of public relations and reporting the value of the standardized beta coefficient for 0412

Model dan Mekanisme Pengelolaan Kebun Benih Tanaman Hutan Bersertifikat di Perum Perhutani Unit II Jawa Timur dan Puslitbang Perhutani Cepu

The purpose of this research is to find out: (1) the model and mechanism of forest management as the certificated seed nursery forest plant; (2) the model and mechanism of production of the certificated seed nursery forest plant; (3) the model and mechanism of certification of seed nursery, seed, and forest plant seed; and (4) the model and mechanism of forest plant seed and germ marketing at Perum Perhutani Unit II of East Java and Puslitbang Perhutani of Cepu. This research results shows that the mechanism of the certificated seed nursery forest plant management is carried out by maintaining and developing the genetic resources at all working units of Perum Perhutani and the plant glorification is carried out by Puslitbang Perhutani of Cepu. Seed produced is used to produce plant, protected forest rehabilitation and to be marketed. The mechanism of seed and germ production is carried out according to the procedure operational standard. The mechanism of seed nursery, seed and germ of Perum Perhutani is carried out by submitting an application of certification to the Balai Perbenihan Tananamn Hutan Jawa Madura (The Office of Forest Plant Seedling of Java Madura). The mechanism of seed and germ marketing at Perum Perhutani Unit II of East Java is carried out by Kesatuan Bisnis Mandiri (KBM) Agroforestry (Agroforestry Autonomous Business Unit), Puslitbang Perhutani of Cepu, and Kesatuan Pengelolaan Hutan (KPH) (The Forest Management Unit)

Pemodelan Sistem Pertanian Terintegrasi Pendekatan: Programasi Linier

This study aims at finding an optimal model of integrated farming systems development (henceforth Simantri) on implementing Simantri 079 farmer groups based on existing farming constraints and available technology. Primary data were collected from 20 respondents by applying survey methods with census techniques in Simantri 079 farmer groups in Tabanan regency. Secondary data were obtained from various sources to specify all the parameters used in the model. Data were analyzed by using gross margin and a linear programming (BLPX88 package program). Linear programing aimed at selecting combination and levels of activities in order to achieve the goal without compromising to the availability of resources and specified constraints. The use of gross margin aims at determining the farming income under the simantri 079. The results showed that the average of farm size is about 0,33 hectars. Those area are utilized to grow rice twice a year and corn once a year with cropping pattern : paddy- paddy-second crop. Land for cattle obtained from a member of Simantri group is about 0.1 hectares. Actual income of farmers per hectare got from the operation of the Simantri equal to Rp 15,239,000.00 from the first rice production, Rp 20,896,000.00 from the second rice production and Rp 3,678.000,00 from corn production in the last session. Income of cattle production per year is Rp 3,819,000.00. Under the optimization overall farmer income at amount of Rp335,562,600.00 on 6,61 hectars and 20 cattles a year. But the real income Rp 332,026,141,45.00 making a different of 1.07% above from real income