11 research outputs found
The Effect of the Whole Experience of Online Brand on the Consumer-Brand Relationship, Brand Attachment and Brand Commitment : With the Users of Naver Brand Cafe.
No full textA study on the Structural Relationship between Benefit, Consumer-Brand Relationship and Brand Attachment
No full textBrand Meaning Co-Creation in Social Media Brand Communities: A Laddering Approach (Under Review)
No full text
Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA
No full text
