ANALISA MARKET SHARE PENGGUNAAN HANDPHONE UNTUK MEMPREDIKSI PENGUASAAN PASAR DAN MENENTUKAN STRATEGI PEMASARAN DENGAN METODE MARKOV CHAIN DI WTC SURABAYA

Advances in technology is growing in line with progress of time. Various new technologies are found to help alleviate human labor in various ways, for example in the field of communication this resulted in the emergence of intense competition among similar industries to scramble consumers in the market. Nokia (founded in 1865) is a wireless communications device manufacturer for famous throughout the world. Prior to cultivate the business of communication. Research from Strategy Analytics (News Business, London) at the time of the 2009 acquisition of the Nokia mobile phone market share of 36.8% and in 2010 the acquisition of Nokia mobile phone market share of 34.2% shows that the acquisition of Nokia's market fell by 2.6% . By using the method of Markov Chain with the hope it can be seen the percentage of nokia mobile phone market, so it can determine the planning of marketing strategies that must be played for Nokia mobile phones can grab market share in accordance with their intended target. Percentage market share of the initial period of September 2011 for Nokia mobile phones by 37%; for Samsung mobile phones by 25%; for the Sony Erricsson mobile phones and 31% for LG mobile phone by 7%, while the market share predictions at steady state (Equilibirium) at 22 coming months for Nokia by 12%; for Samsung 67%; for the Sony Erricsson mobile phones by 19% and for LG mobile phones at 2%