22 research outputs found

    Rethinking the Target Corollary: The Effects of Social Distance, Perceived Exposure, and Perceived Predispositions on First-Person and Third-Person Perceptions

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    This study examines the effects of social distance, perceived exposure, and perceived predispositions on perceived media effects for desirable and undesirable health messages. It finds support for the effect social distance as traditionally measured; that is, groups that are more socially distant from the self, like the public, are perceived to be more affected by cigarette ads than close groups, such as friends. However, individual measures of respondents' social distance from any given comparison group generally are unrelated to perceived effects on the group. The influence of a group's perceived exposure on perceived message effects is confirmed for cigarette ads but not for desirable messages. Perceived attitudes of comparison groups toward message-relevant behaviors emerge as a factor that deserves inclusion in models of perceived effects.Yeshttps://us.sagepub.com/en-us/nam/manuscript-submission-guideline

    Kids Voting and Political Knowledge: Narrowing Gaps, Informing Votes-super-

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    Kids Voting USA is a program designed to educate schoolchildren about the democratic process and foster their political socialization. This article set out to explore the consequences of the Kids Voting program for political knowledge, knowledge gaps, and attitude-behavior consistency. Copyright (c) 2004 by the Southwestern Social Science Association.
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