UK export performance research - review and implications

Previous research on export performance has been criticized for being a mosaic of autonomous endeavours and for a lack of theoretical development. Building upon extant models of export performance, and a review and analysis of research on export performance in the UK for the period 1990-2005, an integrated model of export performance is developed and theoretical explanations of export performance are put forward. It is suggested that a multi-theory approach to explaining export performance is viable. Management and policy implications for the UK emerging from the review and synthesis of the literature and the integrated model are discussed

Multichannel customer experience in retail settings: An integrated in-store and off-store approach

The enhancement of shopping experiences across channels and through effective brand strategies plays a crucial role in the evolving retail environment. By identifying a conceptual model of in-store and off-store channel design, the authors seek to expand our understanding of how integrated channel activities can strengthen consumer\u2019s relationship with brands and retailers. Academics, as well as practitioners, would benefit from investigating the relationships between customer experience across manufacturer and retailer\u2019s channels and the key constructs underling a strategic alignment between the two parties. Further research and managerial implications are suggested to fulfil multichannel customer experiences