Storytelling in Media Communication: Media and Art Models

The article is devoted to study of storytelling models in media communication in the context of globalization and postmodernism of information space. This article is of interest because recently storytelling as a special type of communication has become an object of research in science. Advertising has modified, turning into art of storytelling and brand-image. In this article, the specifics of storytelling are analysed, its definition is provided, functions and types are pointed out. The authors also consider such phenomena as landing and longread inseparable from storytelling in online space. In the article, there is characteristic of each component of technique of transmedia narration in the context of postmodernism information community and globalisation changes. The author analyses how the story in advertising is tool of reflection and experience transfer, value and cultural identification and how affect the audience. Using the example of popular commercials, the author studies how storytelling and myth are connected and how it is implemented within media space

Some features of competence-based approach in training of future teachers-trainers

In article problems of formation of professional competences of future teachers-trainers are discussed. The main systems and types of professional competences of future experts are stated

ИССЛЕДОВАНИЕ ПРОЦЕССА ОСАЖДЕНИЯ МЫШЬЯКА ИЗ МЕДНОГО ЭЛЕКТРОЛИТА ПСЕВДОБРУКИТОМ

The article presents the results of experimental cleaning of copper manufacture solutions from arsenic with pseudobrookite (Fe2TiO5).The stochastic-determined design of experiment at four levels was used to study the properties of pseudobrookite as an arsenic precipitator in copper sulphuric acid solutions. The following variable factors were selected: frequency rate of precipitator dispensing: 1–4; precipitator-to-arsenic ratio (Fe2TiO5 : As): (1÷2,5):1; process temperature (t, °C): 25–60; sulfuric acid concentration (H2SO4 g/l); 120–200; experiment duration (time, minutes): 15-60. The process of arsenic sedimentation from copper electrolyte was studied using the process solution of Kazakhmys Corporation LLC (Balkhash) with the following component contents, g/l: 50,7 Cu; 7,75 Ni; 9,83 As; 200,0 H2SO4, etc. X-ray and IR spectroscopy identified and confirmed the presence of arsenate ion in the solid sediment composition as a complex compound of iron hydroxysulphate arsenate and iron pyroarsenate. The plots of arsenic sedimentation rate versus studied factors were made to determine significant parameters (precipitator-to-arsenic ratio, working solution temperature and experiment duration) that determine the efficiency of arsenic extraction to a solid phase with pseudobrookite.The generalized formula for the mathematical dependence of the degree of arsenic sedimentation with pseudobrookite on the process conditions (Protodyakonov equation) was calculated. Optimal conditions for the process of copper electrolyte purification were determined where over 60 % of arsenic is extracted to the sediment. A new method for copper electrolyte cleaning from arsenic with pseudobookite was developed.Представлены результаты экспериментов очистки растворов медного производства от мышьяка псевдобрукитом (Fe2TiO5). С использованием вероятностно-детерминированного планирования эксперимента на четырех уровнях были изучены свойства псевдобрукита как осадителя мышьяка в медных сернокислых растворах. В качестве варьируемых факторов выбраны: кратность дозирования осадителя (КДО) – 1÷4; соотношение осадителя к мышьяку (Fe2TiO5 : As) – (1÷2,5):1; температура процесса – 25÷60 °С; концентрация H2SO4 – 120÷200 г/л; продолжительность опыта – 15÷60 мин.Для исследования процесса осаждения мышьяка из медного электролита использован технологический раствор ТОО «Корпорация «Казахмыс» (г. Балхаш) с содержанием компонентов, г/л: 50,7 Cu, 7,75 Ni, 9,83 As, 200 H2SO4 и др.По результатам рентгенофазового и ИК-спектроскопического анализов идентифицировано и подтверждено наличие арсенат-иона в составе твердых осадков в виде комплексного соединения гидроксосульфата арсената железа и пироарсената железа. На основе графических зависимостей степени осаждения мышьяка от исследуемых факторов определены значимые параметры (соотношение осадителя к мышьяку, температура рабочего раствора и продолжительность опыта), которые определяют эффективность извлечения мышьяка в твердую фазу псевдобрукитом. Выведена обобщенная формула математической зависимости степени осаждения мышьяка псевдобрукитом от условий проведения процесса (уравнение Протодьяконова). Установлены оптимальные условия проведения процесса очистки медного электролита, при которых более 60 % мышьяка извлекается в осадок. Разработан новый способ очистки медного электролита от мышьяка псевдобрукитом

Agronomical Field Testing of New Kinds of Multicomponent Mineral Fertilizers

Analysis of modern scientific literature and patents has shown the absence of acid-free production technology of a mechanically activated multicomponent mineral fertilizer containing water-holding substances. Experimental researches connecting with mechanochemical activation and physicochemical properties of Karatau phosphorites prove a possibility of development of a new multicomponent mineral fertilizer. Application of inorganic and organic activators considerably improves qualities of fertilizers because the developed fertilizer mixtures contain nitrogen, phosphorus, potassium, humate and microelements. The suggested technology intends to use wastes of coal mining that leads to presence of humates and microelements in the end product. It was determined, that content of total nitrogen, phosphorus and potassium depends on a form of nitrogen-phosphorus-potassium-containing substances. The given article contains data of researches connecting with use of multicomponent mineral fertilizers in field conditions for cotton cultivation on irrigated light sierozems consisting of soil-forming rocks of loess and loess-type clay loams. The research results show the increase of soil’s fertility and cotton’s productivity. Studying of agronomic efficiency of the new kinds of mechanically activated multicomponent mineral fertilizers at the cultivation of a bean-cereal mixture has been carried out in the Negorelsk experimental nursery-garden of the Belarus State Technical University on a sod-podzol sandy-loam soil and has shown the essential influence on productivity and quality of the bean-cereal mixture. The researches fulfilled on a sod-podzol sandy-loam soil have revealed the essential increase of key indicators of feed productivity. Application of the mineral fertilizers has promoted increase of nitrogen, phosphorus and potassium content in green plants. In so doing content of calcium and magnesium in green mass depends from quantity of the fertilizer used to a smaller extent. An essential difference of crop capacity and feed productivity indicators depending on forms of the applied mineral fertilizers has not been found

A new approach for measuring the muon anomalous magnetic moment and electric dipole moment

This paper introduces a new approach to measure the muon magnetic moment anomaly a?? = (g - 2)/2 and the muon electric dipole moment (EDM) d?? at the J-PARC muon facility. The goal of our experiment is to measure a?? and d?? using an independent method with a factor of 10 lower muon momentum, and a factor of 20 smaller diameter storage-ring solenoid compared with previous and ongoing muon g - 2 experiments with unprecedented quality of the storage magnetic field. Additional significant differences from the present experimental method include a factor of 1000 smaller transverse emittance of the muon beam (reaccelerated thermal muon beam), its efficient vertical injection into the solenoid, and tracking each decay positron from muon decay to obtain its momentum vector. The precision goal for a?? is a statistical uncertainty of 450 parts per billion (ppb), similar to the present experimental uncertainty, and a systematic uncertainty less than 70 ppb. The goal for EDM is a sensitivity of 1.5 ?? 10-21 ecm

RNA Interference Is Responsible for Reduction of Transgene Expression after Sleeping Beauty Transposase Mediated Somatic Integration

Integrating non-viral vectors based on transposable elements are widely used for genetically engineering mammalian cells in functional genomics and therapeutic gene transfer. For the Sleeping Beauty (SB) transposase system it was demonstrated that convergent transcription driven by the SB transposase inverted repeats (IRs) in eukaryotic cells occurs after somatic integration. This could lead to formation of double-stranded RNAs potentially presenting targets for the RNA interference (RNAi) machinery and subsequently resulting into silencing of the transgene. Therefore, we aimed at investigating transgene expression upon transposition under RNA interference knockdown conditions. To establish RNAi knockdown cell lines we took advantage of the P19 protein, which is derived from the tomato bushy stunt virus. P19 binds and inhibits 21 nucleotides long, small-interfering RNAs and was shown to sufficiently suppress RNAi. We found that transgene expression upon SB mediated transposition was enhanced, resulting into a 3.2-fold increased amount of colony forming units (CFU) after transposition. In contrast, if the transgene cassette is insulated from the influence of chromosomal position effects by the chicken-derived cHS4 insulating sequences or when applying the Forg Prince transposon system, that displays only negligible transcriptional activity, similar numbers of CFUs were obtained. In summary, we provide evidence for the first time that after somatic integration transposon derived transgene expression is regulated by the endogenous RNAi machinery. In the future this finding will help to further improve the molecular design of the SB transposase vector system

Measurement of the Positive Muon Anomalous Magnetic Moment to 0.20 ppm

We present a new measurement of the positive muon magnetic anomaly, a_{μ}≡(g_{μ}-2)/2, from the Fermilab Muon g-2 Experiment using data collected in 2019 and 2020. We have analyzed more than 4 times the number of positrons from muon decay than in our previous result from 2018 data. The systematic error is reduced by more than a factor of 2 due to better running conditions, a more stable beam, and improved knowledge of the magnetic field weighted by the muon distribution, ω[over ˜]_{p}^{'}, and of the anomalous precession frequency corrected for beam dynamics effects, ω_{a}. From the ratio ω_{a}/ω[over ˜]_{p}^{'}, together with precisely determined external parameters, we determine a_{μ}=116 592 057(25)×10^{-11} (0.21 ppm). Combining this result with our previous result from the 2018 data, we obtain a_{μ}(FNAL)=116 592 055(24)×10^{-11} (0.20 ppm). The new experimental world average is a_{μ}(exp)=116 592 059(22)×10^{-11} (0.19 ppm), which represents a factor of 2 improvement in precision