Concern for information privacy in South Africa: An empirical study using the OIPCI

Please follow the DOI link at the top of the record to access the published version of this article online on the website of the journal.The information privacy concern of consumers concerning the processing of their personal information by online organizations (websites) is investigated in this study by means of a quantitative approach. An overview of existing concerns about information privacy instruments are presented based on a literature review. The Online Information Privacy Concern Instrument (OIPCI) is used to study consumers’ expectations and experience regarding information privacy principles in order to identify their concerns about information privacy. The study was conducted in South Africa with a demographical representative sample of 1000 participants. Gaps were identified where consumers experienced that online organizations were not meeting their privacy expectations. This indicated that the regulatory requirements (in this case, the Protection of Personal Information Act (POPI) are perceived as not being met. The results indicate that while consumers in South Africa have a high expectation for privacy, it is not met in practice. Corrective action and interventions are required from a government and online organization perspective.Women in Research Grant of UNISA.School of Computin

The Interplay Between Privacy, Trust and Self-disclosure on Social Networking Sites

Part 4: Security, Privacy, Ethics and MisinformationInternational audienceSocial Networking Sites (SNSs) have become an essential part of the daily lives of billions of people worldwide. Because SNS service providers use a revenue model that relies on data licensing (selling of user data), they share user data with other parties such as government institutions and private businesses. Sharing of user data to third parties raises several privacy concerns. Apart from privacy issues emanating from SNSs sharing user information with third parties, privacy issues may also emanate from users sharing information with SNS members. This study is motivated by the researchers’ interest in investigating self-disclosure amongst Ghanaians especially from the perspective of privacy and trust primarily because of recent reports of revenge pornography and other self-disclosure related privacy violations on SNSs in Ghana. A survey was conducted on 523 students from three private universities in Ghana. Out of the 523 questionnaires administered, 452 were validated for analysis. Data collected from the survey was analyzed using the Partial Least Square approach to Structural Equation Modeling (PLS-SEM) performed on SmartPLS Version 3. Results of the study show that privacy awareness, privacy invasion experience, and privacy-seeking behavior have a significant effect on trust in SNS members. Privacy concern was found not to have a significant effect on trust in SNS members. Privacy awareness, privacy concerns, privacy invasion experience, and privacy-seeking behavior were found to have a significant effect on trust in the SNS service provider. Trust in SNS members and trust in the SNS service provider were found to have a significant effect on SNS self-disclosure. Theoretical and practical implications of the study are also discussed