9 research outputs found
Educating in advertising. Product placement in the audiovisual entertainment age
El objetivo principal de este estudio es analizar la influencia que ejerce el
emplazamiento de producto en la educación informal de los jóvenes que consumen productos
narrativos de ficción en multitud de plataformas en auge en la actualidad (internet, netflix, redes
sociales...). La muestra se compone de un total de 305 sujetos, de entre 17 y 26 años. Como
herramienta estimular principal, los sujetos han sido expuestos a una de las cuatro versiones del
producto audiovisual titulado “El Avecinero‟ producido por el laboratorio Lipsimedia de la
Universidad de Valladolid. Un mismo cortometraje con cuatro versiones (Versión diegética- emplazamiento focal, versión diegética- emplazamiento periférico, versión extradiegética- emplazamiento focal y versión extradiegética- emplazamiento periférico) tras la manipulación de la
diégesis narrativa, donde aparece inserta la marca emplazada objeto de estudio Ecosan. Los
resultados muestran la influencia del emplazamiento de producto y la necesidad de educar a los
jóvenes en esta técnica publicitariaThe main objective of this study is to analyse the influence of product placement over
informal education of young people, who consume fiction narrative products on many booming
platforms nowadays (Internet, netflix, social networks...). The sample is composed of three
hundred and five people, aged from 17 to 26. As a main stimulating tool, individuals were exposed
to one of the four versions of the audiovisual product, entitled “El Avecinero”, produced by
Lipsimedia Laboratory of the University of Valladolid. The same short film with four different
versions (diegetic version – focal placement, diegetic version – peripheral placement, extradiegetic
version – focal placement and extradiegetic version – peripheral placement) after manipulating the
narrative diegesis, where the placed brand Ecosan is inserted. The results demonstrate the influence
of the product placement and the need to educate young people about this advertising techniqu
SEOM clinical guidelines to primary prevention of cancer (2018).
Cancer is the leading social and healthcare problem of the twenty-first century. The aim of primary prevention is to decrease the incidence of cancer by avoiding the known causes and risk factors. Nevertheless, it has been estimated that cancer diagnoses could be halved through primary prevention measures. A comprehensive review of the scientific evidence regarding the main carcinogens and risk factors and primary prevention recommendations have been put forth based on this evidence. The GRADE scale has been used to classify the grade of evidence. We present the scientific evidence and recommendations for primary prevention of the major modifiable risk factors: smoking, alcohol, diet, obesity, physical activity, occupational and environmental factors, ultraviolet radiation, infections, and socioeconomic factors. Primary prevention is a simple, effective means to lower the incidence of cancer. Preventive measures must be circulated in the fight against cancer