Educating in advertising. Product placement in the audiovisual entertainment age

El objetivo principal de este estudio es analizar la influencia que ejerce el emplazamiento de producto en la educación informal de los jóvenes que consumen productos narrativos de ficción en multitud de plataformas en auge en la actualidad (internet, netflix, redes sociales...). La muestra se compone de un total de 305 sujetos, de entre 17 y 26 años. Como herramienta estimular principal, los sujetos han sido expuestos a una de las cuatro versiones del producto audiovisual titulado “El Avecinero‟ producido por el laboratorio Lipsimedia de la Universidad de Valladolid. Un mismo cortometraje con cuatro versiones (Versión diegética- emplazamiento focal, versión diegética- emplazamiento periférico, versión extradiegética- emplazamiento focal y versión extradiegética- emplazamiento periférico) tras la manipulación de la diégesis narrativa, donde aparece inserta la marca emplazada objeto de estudio Ecosan. Los resultados muestran la influencia del emplazamiento de producto y la necesidad de educar a los jóvenes en esta técnica publicitariaThe main objective of this study is to analyse the influence of product placement over informal education of young people, who consume fiction narrative products on many booming platforms nowadays (Internet, netflix, social networks...). The sample is composed of three hundred and five people, aged from 17 to 26. As a main stimulating tool, individuals were exposed to one of the four versions of the audiovisual product, entitled “El Avecinero”, produced by Lipsimedia Laboratory of the University of Valladolid. The same short film with four different versions (diegetic version – focal placement, diegetic version – peripheral placement, extradiegetic version – focal placement and extradiegetic version – peripheral placement) after manipulating the narrative diegesis, where the placed brand Ecosan is inserted. The results demonstrate the influence of the product placement and the need to educate young people about this advertising techniqu

SEOM guide to primary and secondary prevention of cancer: 2014

PURPOSE: The current incidence of cancer in the world is 14 million cases in 2012, with a mortality rate of 8.2 million in that year. The incidence of cancer in Spain exceeds 215,000 cases a year, and survival rates are the highest when compared to those of our neighbouring countries. Among the reasons for the steady decrease in cancer mortality rates in Spain, two causes must be highlighted: the increasing efficacy of treatment and prevention measures. It is important evaluate the opportunity of early detection and prevention in these tumors. METHODS: We have reviewed the evidence published in the most prevalent tumors. The evidence levels described in this paper are based on the GRADE system. RESULTS: We show the recommendations about primary and secondary prevention in breast cancer, cervical cancer, colorectal cancer, prostate cancer and lung cancer. CONCLUSION: The diffusion of these preventive tools can reduce the incidence of cancer and increase the number of early diagnostics in the most prevalent tumors

SEOM clinical guidelines to primary prevention of cancer (2018).

Cancer is the leading social and healthcare problem of the twenty-first century. The aim of primary prevention is to decrease the incidence of cancer by avoiding the known causes and risk factors. Nevertheless, it has been estimated that cancer diagnoses could be halved through primary prevention measures. A comprehensive review of the scientific evidence regarding the main carcinogens and risk factors and primary prevention recommendations have been put forth based on this evidence. The GRADE scale has been used to classify the grade of evidence. We present the scientific evidence and recommendations for primary prevention of the major modifiable risk factors: smoking, alcohol, diet, obesity, physical activity, occupational and environmental factors, ultraviolet radiation, infections, and socioeconomic factors. Primary prevention is a simple, effective means to lower the incidence of cancer. Preventive measures must be circulated in the fight against cancer