Practical_usefulness_-online_supplamentry110118 – Supplemental material for The usefulness of science knowledge for parents of hearing-impaired children

<p>Supplemental material, Practical_usefulness_-online_supplamentry110118 for The usefulness of science knowledge for parents of hearing-impaired children by Sophie Shauli and Ayelet Baram-Tsabari in Public Understanding of Science</p

Examples of the five social media platforms and four content types.

<p>Top row, left to right: one of the 40 Wow items, shown on <i>Facebook</i>; one of the 40 Throwback Thursday items, shown on <i>Twitter</i> English; one of the 40 Guess What It Is items, shown on <i>Google+</i>. Bottom row, left to right: one of the 40 Wow posts, shown on <i>Instagram</i>; one of the 94 news items, shown on <i>Twitter</i> French.</p

Recurring high engagement topics.

<p>Recurring high engagement topics.</p

User interactions per item with CERN items on different social media platforms, by item type.

<p>User interactions per item with CERN items on different social media platforms, by item type.</p

Content characteristics and related user behaviour on social media.

<p>Content characteristics and related user behaviour on social media.</p

Interactive behaviours recorded on social media in this study.

<p>Interactive behaviours recorded on social media in this study.</p

Demographics of the Audience on Each Platform.

<p>Data recorded during the data collection period 17 October– 11 December 2014.</p

User engagement with scientific content and reach on CERN's <i>Facebook</i> page over time, October–December 2014.

<p>(A) User engagement with scientific items over time. Zero represents the mean rate for each user behaviour on <i>Facebook</i> per item per 1,000 <i>Facebook</i> followers on the day of sampling: Likes 1.21 IPI/kU (SD 1.86); Comments 0.0779 IPI/kU (SD 0.17), Shares 0.187 IPI/kU (SD 0.32); Click-throughs 0.256 IPI/kU (SD 0.52). pkU: Per Thousand Users. Z: Z-score. The size of CERN's <i>Facebook</i> audience size grew from 343,000 to 367,000 over the course of the study. (B) Reach of scientific items over time. Reach is the total number of <i>Facebook</i> users the item was served to.</p

User interactions per item with CERN items on different social media platforms, by platform.

<p>User interactions per item with CERN items on different social media platforms, by platform.</p

Cross-tabulation of links by social media platform and content type.

<p>Cross-tabulation of links by social media platform and content type.</p