3 research outputs found
ΠΠΠΠΠΠΠΠ’ΠΠΠ§ΠΠ‘ΠΠΠ ΠΠΠ Π¬ΠΠ Π« Π ΠΠΠΠΠ£ΠΠ¬Π’Π£Π ΠΠΠ ΠΠΠΠΠ£ΠΠΠΠΠ¦ΠΠ (ΠΠ ΠΠ ΠΠΠΠ Π ΠΠΠΠ‘ΠΠΠ ΠΠΠΠΠΠΠΠ ΠΠΠ©ΠΠΠΠ― ΠΠΠ’ΠΠΠ‘ΠΠΠΠ, ΠΠΠΠΠΠΠ‘ΠΠΠΠ Π Π Π£Π‘Π‘ΠΠΠΠ Π―ΠΠ«ΠΠΠ)
The article considers the issues of linguoethnical barrier in the cross-cultural communication, based on Chinese, English and Russian business vocabulary. According to the author, the functioning of linguistic units which innate to a particular ethnic group, can provoke a communicative barrier resulting from linguoethnic differences. On the one hand, such unresolved linguistic differences can result in global problems in the political and economic arenas facing humanity, and they can result in ceasing the mankindβs evolution as a whole, on the other hand. Obviously, the problems of communication pose the risk of appearing the ethnic conflicts. In order to avoid such cases, it is necessary to have flexible oral and writing skills in the field of business which can also lead to a successful negotiation, business meetings, work with documents and correspondence. The urgent problem of linguistic features of business communication, including the practical necessity of overcoming linguistic barriers, has actualized the research of ways of solving these problems in the context of a business language, and has been illustrated by the case of China, England and Russia as the relations among the three countries are developing very. main purpose the rapidly of the article is to analyze the differences between, Chinese, English and Russian business communication culture. The specific material is presented in extracts from official documents in Chinese, English and Russian. The recent research has led to the conclusion about the key differences in the official business style among China, England and Russia. Chinese cultural communication is the most structured and typified, and uses the greatest number of cliched expressions. Due to the linguistic peculiarities, Russian business communication is the most wordy, uses polysyllabic words and chancellarisms. English business communication uses laconic formulations and archaisms. The author comes to the conclusion that the immersion of employees in the language surroundings is the best advice to overcome possible communicative problems.Π ΡΡΠ°ΡΡΠ΅ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Π΅ΡΡΡ ΠΏΡΠΎΠ±Π»Π΅ΠΌΠ° Π»ΠΈΠ½Π³Π²ΠΎΡΡΠ½ΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π±Π°ΡΡΠ΅ΡΠ° Π² ΠΌΠ΅ΠΆΠΊΡΠ»ΡΡΡΡΠ½ΠΎΠΉ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ Π½Π° ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»Π΅ Π»Π΅ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΡ
Π΅Π΄ΠΈΠ½ΠΈΡ Π΄Π΅Π»ΠΎΠ²ΠΎΠ³ΠΎ ΠΎΠ±ΡΠ΅Π½ΠΈΡ Π² ΠΊΠΈΡΠ°ΠΉΡΠΊΠΎΠΌ, Π°Π½Π³Π»ΠΈΠΉΡΠΊΠΎΠΌ ΠΈ ΡΡΡΡΠΊΠΎΠΌ ΡΠ·ΡΠΊΠ°Ρ
. ΠΠΎ ΠΌΠ½Π΅Π½ΠΈΡ Π°Π²ΡΠΎΡΠ°, ΡΡΠ½ΠΊΡΠΈΠΎΠ½ΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅ ΡΠ·ΡΠΊΠΎΠ²ΡΡ
Π΅Π΄ΠΈΠ½ΠΈΡ, ΠΏΡΠΈΡΡΡΠΈΡ
ΠΊΡΠ»ΡΡΡΡΠ΅ ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π½ΠΎΠ³ΠΎ ΡΡΠ½ΠΎΡΠ°, ΠΌΠΎΠΆΠ΅Ρ ΡΠΏΡΠΎΠ²ΠΎΡΠΈΡΠΎΠ²Π°ΡΡ ΠΏΠΎΡΠ²Π»Π΅Π½ΠΈΠ΅ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠ²Π½ΠΎΠ³ΠΎ Π±Π°ΡΡΠ΅ΡΠ°, ΠΎΠ±ΡΡΠ»ΠΎΠ²Π»Π΅Π½Π½ΠΎΠ³ΠΎ Π»ΠΈΠ½Π³Π²ΠΎΡΡΠ½ΠΈΡΠ΅ΡΠΊΠΈΠΌΠΈ Π½Π΅ΡΠΎΠ²ΠΏΠ°Π΄Π΅Π½ΠΈΡΠΌΠΈ. ΠΠ΅ΡΠ°Π·ΡΠ΅ΡΠ΅Π½ΠΈΠ΅ ΡΠ°ΠΊΠΈΡ
ΡΠ·ΡΠΊΠΎΠ²ΡΡ
ΡΠ°Π·Π»ΠΈΡΠΈΠΉ ΠΌΠΎΠΆΠ΅Ρ ΠΏΡΠΈΠ²Π΅ΡΡΠΈ, Ρ ΠΎΠ΄Π½ΠΎΠΉ ΡΡΠΎΡΠΎΠ½Ρ, ΠΊ Π³Π»ΠΎΠ±Π°Π»ΡΠ½ΡΠΌ ΠΏΡΠΎΠ±Π»Π΅ΠΌΠ°ΠΌ Π½Π° ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΠΎΠΉ ΠΈ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠΉ Π°ΡΠ΅Π½Π°Ρ
, ΡΡΠΎΡΡΠΈΡ
ΠΏΠ΅ΡΠ΅Π΄ ΡΠ΅Π»ΠΎΠ²Π΅ΡΠ΅ΡΡΠ²ΠΎΠΌ, Π° Ρ Π΄ΡΡΠ³ΠΎΠΉ - ΠΊ ΡΠΎΡΠΌΠΎΠΆΠ΅Π½ΠΈΡ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΠ΅Π»ΠΎΠ²Π΅ΡΠ΅ΡΡΠ²Π° Π² ΡΠ΅Π»ΠΎΠΌ. ΠΡΠ΅Π²ΠΈΠ΄Π½ΠΎ, ΡΡΠΎ ΠΏΡΠΎΠ±Π»Π΅ΠΌΡ Π² ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ ΡΡΠ΅Π²Π°ΡΡ ΡΠΎΠ·Π΄Π°Π½ΠΈΠ΅ΠΌ ΠΌΠ΅ΠΆΠ½Π°ΡΠΈΠΎΠ½Π°Π»ΡΠ½ΡΡ
ΠΊΠΎΠ½ΡΠ»ΠΈΠΊΡΠΎΠ². ΠΠΎ ΠΈΠ·Π±Π΅ΠΆΠ°Π½ΠΈΠ΅ ΠΏΠΎΠ΄ΠΎΠ±Π½ΡΡ
ΡΠ»ΡΡΠ°Π΅Π² ΠΈ ΡΡΠΏΠ΅ΡΠ½ΠΎΠ³ΠΎ Π²Π΅Π΄Π΅Π½ΠΈΡ ΠΏΠ΅ΡΠ΅Π³ΠΎΠ²ΠΎΡΠΎΠ², Π΄Π΅Π»ΠΎΠ²ΡΡ
Π²ΡΡΡΠ΅Ρ, ΡΠ°Π±ΠΎΡΡ Ρ Π΄ΠΎΠΊΡΠΌΠ΅Π½ΡΠ°ΠΌΠΈ ΠΈ ΠΊΠΎΡΡΠ΅ΡΠΏΠΎΠ½Π΄Π΅Π½ΡΠΈΠ΅ΠΉ Π½Π΅ΠΎΠ±Ρ
ΠΎΠ΄ΠΈΠΌΠΎ ΠΎΠ±Π»Π°Π΄Π°ΡΡ Π³ΠΈΠ±ΠΊΠΈΠΌΠΈ Π½Π°Π²ΡΠΊΠ°ΠΌΠΈ ΡΡΡΠ½ΠΎΠΉ ΠΈ ΠΏΠΈΡΡΠΌΠ΅Π½Π½ΠΎΠΉ Π΄Π΅Π»ΠΎΠ²ΠΎΠΉ ΡΠ΅ΡΠΈ. ΠΠ°ΡΡΡΠ½ΠΎΡΡΡ ΠΏΡΠΎΠ±Π»Π΅ΠΌΡ ΡΠ·ΡΠΊΠΎΠ²ΡΡ
ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠ΅ΠΉ Π΄Π΅Π»ΠΎΠ²ΠΎΠ³ΠΎ ΠΎΠ±ΡΠ΅Π½ΠΈΡ, Π²ΠΊΠ»ΡΡΠ°Ρ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΡΡ ΠΏΠΎΡΡΠ΅Π±Π½ΠΎΡΡΡ ΠΏΡΠ΅ΠΎΠ΄ΠΎΠ»Π΅Π½ΠΈΡ Π»ΠΈΠ½Π³Π²ΠΎΡΡΠ½ΠΈΡΠ΅ΡΠΊΠΈΡ
Π±Π°ΡΡΠ΅ΡΠΎΠ², Π°ΠΊΡΡΠ°Π»ΠΈΠ·ΠΈΡΠΎΠ²Π°Π»ΠΈ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΏΡΠΈΡΠΈΠ½ Π²ΠΎΠ·Π½ΠΈΠΊΠ½ΠΎΠ²Π΅Π½ΠΈΡ Π»ΠΈΠ½Π³Π²ΠΎΡΡΠ½ΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π±Π°ΡΡΠ΅ΡΠ° ΠΏΡΠΈ Π΄Π΅Π»ΠΎΠ²ΠΎΠΌ ΠΎΠ±ΡΠ΅Π½ΠΈΠΈ, Π° ΡΠ°ΠΊΠΆΠ΅ ΠΏΡΡΠ΅ΠΉ Π΅Π³ΠΎ ΠΏΡΠ΅ΠΎΠ΄ΠΎΠ»Π΅Π½ΠΈΡ Π½Π° ΠΏΡΠΈΠΌΠ΅ΡΠ΅ ΡΡΠ΅Ρ
ΡΡΡΠ°Π½ - ΠΠΈΡΠ°Ρ, ΠΠ½Π³Π»ΠΈΠΈ ΠΈ Π ΠΎΡΡΠΈΠΈ, ΡΠ°ΠΊ ΠΊΠ°ΠΊ ΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΡ ΠΌΠ΅ΠΆΠ΄Ρ ΡΡΠΈΠΌΠΈ ΡΡΡΠ°Π½Π°ΠΌΠΈ, Π² Π΄Π°Π½Π½ΡΠΉ ΠΌΠΎΠΌΠ΅Π½Ρ ΡΡΡΠ΅ΠΌΠΈΡΠ΅Π»ΡΠ½ΠΎ ΡΠ°Π·Π²ΠΈΠ²Π°ΡΡΡΡ. ΠΡΠ½ΠΎΠ²Π½ΠΎΠΉ ΡΠ΅Π»ΡΡ ΡΡΠ°ΡΡΠΈ ΡΠ²Π»ΡΠ΅ΡΡΡ Π°Π½Π°Π»ΠΈΠ· ΠΊΠ»ΡΡΠ΅Π²ΡΡ
ΡΠ°Π·Π»ΠΈΡΠΈΠΉ ΡΠΎΡΡΠΈΠΉΡΠΊΠΎΠΉ, Π°Π½Π³Π»ΠΎΡΠ·ΡΡΠ½ΠΎΠΉ ΠΈ ΠΊΠΈΡΠ°ΠΉΡΠΊΠΎΠΉ ΠΊΡΠ»ΡΡΡΡΡ Π² Π΄Π΅Π»ΠΎΠ²ΠΎΠΉ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ. ΠΠΎΠ½ΠΊΡΠ΅ΡΠ½ΡΠΉ ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π» ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ Π² Π²ΠΈΠ΄Π΅ Π²ΡΠ΄Π΅ΡΠΆΠ΅ΠΊ ΠΈΠ· ΠΎΡΠΈΡΠΈΠ°Π»ΡΠ½ΡΡ
Π΄ΠΎΠΊΡΠΌΠ΅Π½ΡΠΎΠ² Π½Π° ΠΊΠΈΡΠ°ΠΉΡΠΊΠΎΠΌ, Π°Π½Π³Π»ΠΈΠΉΡΠΊΠΎΠΌ ΠΈ ΡΡΡΡΠΊΠΎΠΌ ΡΠ·ΡΠΊΠ°Ρ
. ΠΡΠΎΠ²Π΅Π΄Π΅Π½Π½ΠΎΠ΅ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΏΠΎΠ·Π²ΠΎΠ»ΠΈΠ»ΠΎ Π²ΡΡΠ²ΠΈΡΡ ΡΠ»Π΅Π΄ΡΡΡΠΈΠ΅ ΠΊΠ»ΡΡΠ΅Π²ΡΠ΅ ΡΠ°Π·Π»ΠΈΡΠΈΡ Π² ΠΎΡΠΈΡΠΈΠ°Π»ΡΠ½ΠΎ-Π΄Π΅Π»ΠΎΠ²ΠΎΠΌ ΡΡΠΈΠ»Π΅ ΠΠΈΡΠ°Ρ, ΠΠ½Π³Π»ΠΈΠΈ ΠΈ Π ΠΎΡΡΠΈΠΈ. ΠΠΈΡΠ°ΠΉΡΠΊΠ°Ρ ΠΊΡΠ»ΡΡΡΡΠ½Π°Ρ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΡ ΡΠ²Π»ΡΠ΅ΡΡΡ Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΡΡΡΡΠΊΡΡΡΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠΉ ΠΈ ΡΠΈΠΏΠΈΠ·ΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠΉ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΠ΅Ρ Π½Π°ΠΈΠ±ΠΎΠ»ΡΡΠ΅Π΅ ΠΊΠΎΠ»ΠΈΡΠ΅ΡΡΠ²ΠΎ ΠΊΠ»ΠΈΡΠΈΡΠΎΠ²Π°Π½Π½ΡΡ
Π²ΡΡΠ°ΠΆΠ΅Π½ΠΈΠΉ. Π ΡΠΈΠ»Ρ ΡΠ·ΡΠΊΠΎΠ²ΡΡ
ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠ΅ΠΉ ΡΠΎΡΡΠΈΠΉΡΠΊΠ°Ρ Π΄Π΅Π»ΠΎΠ²Π°Ρ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΡ Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΠΌΠ½ΠΎΠ³ΠΎΡΠ»ΠΎΠ²Π½Π°, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΠ΅Ρ ΠΌΠ½ΠΎΠ³ΠΎΡΠ»ΠΎΠΆΠ½ΡΠ΅ ΡΠ»ΠΎΠ²Π°, ΠΊΠ°Π½ΡΠ΅Π»ΡΡΠΈΠ·ΠΌΡ. ΠΠ½Π³Π»ΠΈΠΉΡΠΊΠ°Ρ ΠΆΠ΅ Π±ΠΈΠ·Π½Π΅Ρ-ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΡ ΡΠ²ΡΠ·Π°Π½Π° Ρ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠ΅ΠΌ Π»Π°ΠΊΠΎΠ½ΠΈΡΠ½ΡΡ
ΡΠΎΡΠΌΡΠ»ΠΈΡΠΎΠ²ΠΎΠΊ ΠΈ Π°ΡΡ
Π°ΠΈΠ·ΠΌΠΎΠ². ΠΠ²ΡΠΎΡ ΠΏΡΠΈΡ
ΠΎΠ΄ΠΈΡ ΠΊ Π²ΡΠ²ΠΎΠ΄Ρ, ΡΡΠΎ Π² ΠΊΠ°ΡΠ΅ΡΡΠ²Π΅ ΡΠΏΠΎΡΠΎΠ±Π° ΠΏΡΠ΅ΠΎΠ΄ΠΎΠ»Π΅Π½ΠΈΡ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΡΡ
ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠ²Π½ΡΡ
ΠΏΡΠΎΠ±Π»Π΅ΠΌ ΠΌΠΎΠΆΠ½ΠΎ ΠΏΠΎΡΠΎΠ²Π΅ΡΠΎΠ²Π°ΡΡ ΠΏΠΎΠ³ΡΡΠΆΠ΅Π½ΠΈΠ΅ ΡΠΎΡΡΡΠ΄Π½ΠΈΠΊΠΎΠ² Π² ΡΠ·ΡΠΊΠΎΠ²ΡΡ ΡΡΠ΅Π΄Ρ Π±Π»Π°Π³ΠΎΠ΄Π°ΡΡ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΡΠΏΠ΅ΡΠΈΠ°Π»ΡΠ½ΡΡ
ΡΡΠ΅Π½ΠΈΠ½Π³ΠΎΠ²
ΠΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠΈ ΡΠ΅ΡΠ΅Π²ΠΎΠ³ΠΎ Π²ΠΎΠ·Π΄Π΅ΠΉΡΡΠ²ΠΈΡ ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΡΡ ΡΠ΅ΠΊΡΡΠΎΠ² Π² life-style ΠΈΠ·Π΄Π°Π½ΠΈΡΡ
The article is devoted to the study of the speech influence in advertising of womenβs lifestyle magazines on the example of the Cosmopolitan and Vogue. The importance of advertising in modern society determines the relevance of the work. The commercial orientation of advertising determines the communicative task of texts, which consists of transmitting cognitive, emotional, aesthetic, and implicit information for the addressee. To attract and hold the addresseeβs attention, to facilitate the memorization of the advertising text, various linguistic and stylistic methods of the language are often used (metaphor, alliteration, detachment, etc.). The communicative task also implies the active use of manipulative techniques by the creators of advertising texts in order to induce the addressee to purchase a specific product. In womenβs magazines, the ideal lifestyle is formed; the advertised goods correspond to it. Cosmopolitan and Vogue are dominated by advertisements for cosmetics, perfumes, jewelry, branded clothing, and accessories. The importance of maintaining an attractive appearance for women is emphasized. The author concludes that advertising in lifestyle magazines is created by using typical manipulative techniques and various linguistic and stylistic means of the English language. Its effectiveness is mainly related to the specifics of the target audience, as well as the general style of the magazine. Various communication strategies and tactics are used to facilitate the understanding of the text, the impact on the mind and emotions, and the urge to purchase goods. The specific techniques of speech influence aimed at a female audience were pointed out. It is important to pay attention to the national specifics while translating advertising texts.ΠΠ°ΡΡΠΎΡΡΠ°Ρ ΡΡΠ°ΡΡΡ ΠΏΠΎΡΠ²ΡΡΠ΅Π½Π° ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ ΡΠΏΠ΅ΡΠΈΡΠΈΠΊΠΈ ΡΠ΅ΡΠ΅Π²ΠΎΠ³ΠΎ Π²ΠΎΠ·Π΄Π΅ΠΉΡΡΠ²ΠΈΡ ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΡΡ
ΡΠ΅ΠΊΡΡΠΎΠ² Π² ΠΆΠ΅Π½ΡΠΊΠΈΡ
life-style ΠΆΡΡΠ½Π°Π»Π°Ρ
Π½Π° ΠΏΡΠΈΠΌΠ΅ΡΠ΅ ΠΈΠ·Π΄Π°Π½ΠΈΠΉ Cosmopolitan ΠΈ Vogue. ΠΠ½Π°ΡΠΈΠΌΠΎΡΡΡ ΡΠ΅ΠΊΠ»Π°ΠΌΡ Π² ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎΠΌ ΠΎΠ±ΡΠ΅ΡΡΠ²Π΅ ΠΎΠΏΡΠ΅Π΄Π΅Π»ΡΠ΅Ρ Π°ΠΊΡΡΠ°Π»ΡΠ½ΠΎΡΡΡ ΡΠ°Π±ΠΎΡΡ. Π£ΡΡΠ°Π½ΠΎΠ²Π»Π΅Π½ΠΎ, ΡΡΠΎ ΡΠ΅ΡΠ΅Π²ΠΎΠ΅ Π²ΠΎΠ·Π΄Π΅ΠΉΡΡΠ²ΠΈΠ΅ ΡΠ²ΡΠ·Π°Π½ΠΎ Ρ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠ²Π½ΡΠΌ Π·Π°Π΄Π°Π½ΠΈΠ΅ΠΌ ΡΠ΅ΠΊΡΡΠΎΠ², ΡΠΎΠΎΠ±ΡΠ΅Π½ΠΈΠ΅ΠΌ Π°Π΄ΡΠ΅ΡΠ°ΡΡ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ ΠΎ ΡΠΎΠ²Π°ΡΠ΅, ΠΎΠ±Π»Π΅Π³ΡΠ΅Π½ΠΈΠ΅ΠΌ ΠΏΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΡ ΠΈ Π·Π°ΠΏΠΎΠΌΠΈΠ½Π°Π½ΠΈΡ ΡΠ΅ΠΊΡΡΠ°, ΡΠΊΡΡΡΡΠΌ ΠΏΠΎΠ±ΡΠΆΠ΄Π΅Π½ΠΈΠ΅ΠΌ ΠΊ ΠΏΡΠΈΠΎΠ±ΡΠ΅ΡΠ΅Π½ΠΈΡ ΡΠΎΠ²Π°ΡΠ°. ΠΠ²ΡΠΎΡ ΠΏΡΠΈΡ
ΠΎΠ΄ΠΈΡ ΠΊ Π²ΡΠ²ΠΎΠ΄Ρ, ΡΡΠΎ Π² ΠΆΠ΅Π½ΡΠΊΠΈΡ
ΠΆΡΡΠ½Π°Π»Π°Ρ
ΡΠ΅ΠΊΠ»Π°ΠΌΠ° ΡΠΎΠ·Π΄Π°Π΅ΡΡΡ Ρ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠ΅ΠΌ ΡΡΠ΄Π° ΠΌΠ°Π½ΠΈΠΏΡΠ»ΡΡΠΈΠ²Π½ΡΡ
ΠΏΡΠΈΠ΅ΠΌΠΎΠ² ΠΈ Π»ΠΈΠ½Π³Π²ΠΎΡΡΠΈΠ»ΠΈΡΡΠΈΡΠ΅ΡΠΊΠΈΡ
ΡΡΠ΅Π΄ΡΡΠ² Π°Π½Π³Π»ΠΈΠΉΡΠΊΠΎΠ³ΠΎ ΡΠ·ΡΠΊΠ°. Π ΡΠ΅ΠΊΠ»Π°ΠΌΠ΅ Π² life-style ΠΆΡΡΠ½Π°Π»Π°Ρ
ΠΏΡΠΈΠΌΠ΅Π½ΡΡΡΡΡ ΡΠ°Π·Π»ΠΈΡΠ½ΡΠ΅ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠ²Π½ΡΠ΅ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ ΠΈ ΡΠ°ΠΊΡΠΈΠΊΠΈ, Π½Π°ΠΏΡΠ°Π²Π»Π΅Π½Π½ΡΠ΅ Π½Π° ΠΎΠ±Π»Π΅Π³ΡΠ΅Π½ΠΈΠ΅ ΠΏΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΡ ΡΠ΅ΠΊΡΡΠ°, Π²ΠΎΠ·Π΄Π΅ΠΉΡΡΠ²ΠΈΠ΅ Π½Π° ΡΠ°Π·ΡΠΌ ΠΈ ΡΠΌΠΎΡΠΈΠΈ, ΠΏΠΎΠ±ΡΠΆΠ΄Π΅Π½ΠΈΠ΅ ΠΊ ΠΏΡΠΈΠΎΠ±ΡΠ΅ΡΠ΅Π½ΠΈΡ ΡΠΎΠ²Π°ΡΠ°. ΠΡΠ»ΠΈ Π²ΡΠ΄Π΅Π»Π΅Π½Ρ Ρ
Π°ΡΠ°ΠΊΡΠ΅ΡΠ½ΡΠ΅ ΠΏΡΠΈΠ΅ΠΌΡ ΡΠ΅ΡΠ΅Π²ΠΎΠ³ΠΎ Π²ΠΎΠ·Π΄Π΅ΠΉΡΡΠ²ΠΈΡ, Π½Π°ΠΏΡΠ°Π²Π»Π΅Π½Π½ΡΠ΅ Π½Π° ΠΆΠ΅Π½ΡΠΊΡΡ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΡ. ΠΡΠΈ ΠΏΠ΅ΡΠ΅Π²ΠΎΠ΄Π΅ ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΡΡ
ΡΠ΅ΠΊΡΡΠΎΠ² Π½ΡΠΆΠ½ΠΎ ΡΠ΄Π΅Π»ΡΡΡ ΠΎΡΠΎΠ±ΠΎΠ΅ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ Π½Π°ΡΠΈΠΎΠ½Π°Π»ΡΠ½ΠΎ-ΠΊΡΠ»ΡΡΡΡΠ½ΠΎΠΉ ΡΠΏΠ΅ΡΠΈΡΠΈΠΊΠ΅, Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎ ΡΠΎΠ·Π΄Π°Π½ΠΈΠ΅ Π½ΠΎΠ²ΠΎΠ³ΠΎ ΡΠ΅ΠΊΡΡΠ°
ΠΠΠΠΠΠΠΠ’ΠΠΠ§ΠΠ‘ΠΠΠ ΠΠΠ Π¬ΠΠ Π« Π ΠΠΠΠΠ£ΠΠ¬Π’Π£Π ΠΠΠ ΠΠΠΠΠ£ΠΠΠΠΠ¦ΠΠ (ΠΠ ΠΠ ΠΠΠΠ Π ΠΠΠΠ‘ΠΠΠ ΠΠΠΠΠΠΠΠ ΠΠΠ©ΠΠΠΠ― ΠΠΠ’ΠΠΠ‘ΠΠΠΠ, ΠΠΠΠΠΠΠ‘ΠΠΠΠ Π Π Π£Π‘Π‘ΠΠΠΠ Π―ΠΠ«ΠΠΠ)
The article considers the issues of linguoethnical barrier in the cross-cultural communication, based on Chinese, English and Russian business vocabulary. According to the author, the functioning of linguistic units which innate to a particular ethnic group, can provoke a communicative barrier resulting from linguoethnic differences. On the one hand, such unresolved linguistic differences can result in global problems in the political and economic arenas facing humanity, and they can result in ceasing the mankindβs evolution as a whole, on the other hand. Obviously, the problems of communication pose the risk of appearing the ethnic conflicts. In order to avoid such cases, it is necessary to have flexible oral and writing skills in the field of business which can also lead to a successful negotiation, business meetings, work with documents and correspondence. The urgent problem of linguistic features of business communication, including the practical necessity of overcoming linguistic barriers, has actualized the research of ways of solving these problems in the context of a business language, and has been illustrated by the case of China, England and Russia as the relations among the three countries are developing very. main purpose the rapidly of the article is to analyze the differences between, Chinese, English and Russian business communication culture. The specific material is presented in extracts from official documents in Chinese, English and Russian. The recent research has led to the conclusion about the key differences in the official business style among China, England and Russia. Chinese cultural communication is the most structured and typified, and uses the greatest number of cliched expressions. Due to the linguistic peculiarities, Russian business communication is the most wordy, uses polysyllabic words and chancellarisms. English business communication uses laconic formulations and archaisms. The author comes to the conclusion that the immersion of employees in the language surroundings is the best advice to overcome possible communicative problems.Π ΡΡΠ°ΡΡΠ΅ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Π΅ΡΡΡ ΠΏΡΠΎΠ±Π»Π΅ΠΌΠ° Π»ΠΈΠ½Π³Π²ΠΎΡΡΠ½ΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π±Π°ΡΡΠ΅ΡΠ° Π² ΠΌΠ΅ΠΆΠΊΡΠ»ΡΡΡΡΠ½ΠΎΠΉ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ Π½Π° ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»Π΅ Π»Π΅ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΡ
Π΅Π΄ΠΈΠ½ΠΈΡ Π΄Π΅Π»ΠΎΠ²ΠΎΠ³ΠΎ ΠΎΠ±ΡΠ΅Π½ΠΈΡ Π² ΠΊΠΈΡΠ°ΠΉΡΠΊΠΎΠΌ, Π°Π½Π³Π»ΠΈΠΉΡΠΊΠΎΠΌ ΠΈ ΡΡΡΡΠΊΠΎΠΌ ΡΠ·ΡΠΊΠ°Ρ
. ΠΠΎ ΠΌΠ½Π΅Π½ΠΈΡ Π°Π²ΡΠΎΡΠ°, ΡΡΠ½ΠΊΡΠΈΠΎΠ½ΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅ ΡΠ·ΡΠΊΠΎΠ²ΡΡ
Π΅Π΄ΠΈΠ½ΠΈΡ, ΠΏΡΠΈΡΡΡΠΈΡ
ΠΊΡΠ»ΡΡΡΡΠ΅ ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π½ΠΎΠ³ΠΎ ΡΡΠ½ΠΎΡΠ°, ΠΌΠΎΠΆΠ΅Ρ ΡΠΏΡΠΎΠ²ΠΎΡΠΈΡΠΎΠ²Π°ΡΡ ΠΏΠΎΡΠ²Π»Π΅Π½ΠΈΠ΅ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠ²Π½ΠΎΠ³ΠΎ Π±Π°ΡΡΠ΅ΡΠ°, ΠΎΠ±ΡΡΠ»ΠΎΠ²Π»Π΅Π½Π½ΠΎΠ³ΠΎ Π»ΠΈΠ½Π³Π²ΠΎΡΡΠ½ΠΈΡΠ΅ΡΠΊΠΈΠΌΠΈ Π½Π΅ΡΠΎΠ²ΠΏΠ°Π΄Π΅Π½ΠΈΡΠΌΠΈ. ΠΠ΅ΡΠ°Π·ΡΠ΅ΡΠ΅Π½ΠΈΠ΅ ΡΠ°ΠΊΠΈΡ
ΡΠ·ΡΠΊΠΎΠ²ΡΡ
ΡΠ°Π·Π»ΠΈΡΠΈΠΉ ΠΌΠΎΠΆΠ΅Ρ ΠΏΡΠΈΠ²Π΅ΡΡΠΈ, Ρ ΠΎΠ΄Π½ΠΎΠΉ ΡΡΠΎΡΠΎΠ½Ρ, ΠΊ Π³Π»ΠΎΠ±Π°Π»ΡΠ½ΡΠΌ ΠΏΡΠΎΠ±Π»Π΅ΠΌΠ°ΠΌ Π½Π° ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΠΎΠΉ ΠΈ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠΉ Π°ΡΠ΅Π½Π°Ρ
, ΡΡΠΎΡΡΠΈΡ
ΠΏΠ΅ΡΠ΅Π΄ ΡΠ΅Π»ΠΎΠ²Π΅ΡΠ΅ΡΡΠ²ΠΎΠΌ, Π° Ρ Π΄ΡΡΠ³ΠΎΠΉ - ΠΊ ΡΠΎΡΠΌΠΎΠΆΠ΅Π½ΠΈΡ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΡΠ΅Π»ΠΎΠ²Π΅ΡΠ΅ΡΡΠ²Π° Π² ΡΠ΅Π»ΠΎΠΌ. ΠΡΠ΅Π²ΠΈΠ΄Π½ΠΎ, ΡΡΠΎ ΠΏΡΠΎΠ±Π»Π΅ΠΌΡ Π² ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ ΡΡΠ΅Π²Π°ΡΡ ΡΠΎΠ·Π΄Π°Π½ΠΈΠ΅ΠΌ ΠΌΠ΅ΠΆΠ½Π°ΡΠΈΠΎΠ½Π°Π»ΡΠ½ΡΡ
ΠΊΠΎΠ½ΡΠ»ΠΈΠΊΡΠΎΠ². ΠΠΎ ΠΈΠ·Π±Π΅ΠΆΠ°Π½ΠΈΠ΅ ΠΏΠΎΠ΄ΠΎΠ±Π½ΡΡ
ΡΠ»ΡΡΠ°Π΅Π² ΠΈ ΡΡΠΏΠ΅ΡΠ½ΠΎΠ³ΠΎ Π²Π΅Π΄Π΅Π½ΠΈΡ ΠΏΠ΅ΡΠ΅Π³ΠΎΠ²ΠΎΡΠΎΠ², Π΄Π΅Π»ΠΎΠ²ΡΡ
Π²ΡΡΡΠ΅Ρ, ΡΠ°Π±ΠΎΡΡ Ρ Π΄ΠΎΠΊΡΠΌΠ΅Π½ΡΠ°ΠΌΠΈ ΠΈ ΠΊΠΎΡΡΠ΅ΡΠΏΠΎΠ½Π΄Π΅Π½ΡΠΈΠ΅ΠΉ Π½Π΅ΠΎΠ±Ρ
ΠΎΠ΄ΠΈΠΌΠΎ ΠΎΠ±Π»Π°Π΄Π°ΡΡ Π³ΠΈΠ±ΠΊΠΈΠΌΠΈ Π½Π°Π²ΡΠΊΠ°ΠΌΠΈ ΡΡΡΠ½ΠΎΠΉ ΠΈ ΠΏΠΈΡΡΠΌΠ΅Π½Π½ΠΎΠΉ Π΄Π΅Π»ΠΎΠ²ΠΎΠΉ ΡΠ΅ΡΠΈ. ΠΠ°ΡΡΡΠ½ΠΎΡΡΡ ΠΏΡΠΎΠ±Π»Π΅ΠΌΡ ΡΠ·ΡΠΊΠΎΠ²ΡΡ
ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠ΅ΠΉ Π΄Π΅Π»ΠΎΠ²ΠΎΠ³ΠΎ ΠΎΠ±ΡΠ΅Π½ΠΈΡ, Π²ΠΊΠ»ΡΡΠ°Ρ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΡΡ ΠΏΠΎΡΡΠ΅Π±Π½ΠΎΡΡΡ ΠΏΡΠ΅ΠΎΠ΄ΠΎΠ»Π΅Π½ΠΈΡ Π»ΠΈΠ½Π³Π²ΠΎΡΡΠ½ΠΈΡΠ΅ΡΠΊΠΈΡ
Π±Π°ΡΡΠ΅ΡΠΎΠ², Π°ΠΊΡΡΠ°Π»ΠΈΠ·ΠΈΡΠΎΠ²Π°Π»ΠΈ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΏΡΠΈΡΠΈΠ½ Π²ΠΎΠ·Π½ΠΈΠΊΠ½ΠΎΠ²Π΅Π½ΠΈΡ Π»ΠΈΠ½Π³Π²ΠΎΡΡΠ½ΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π±Π°ΡΡΠ΅ΡΠ° ΠΏΡΠΈ Π΄Π΅Π»ΠΎΠ²ΠΎΠΌ ΠΎΠ±ΡΠ΅Π½ΠΈΠΈ, Π° ΡΠ°ΠΊΠΆΠ΅ ΠΏΡΡΠ΅ΠΉ Π΅Π³ΠΎ ΠΏΡΠ΅ΠΎΠ΄ΠΎΠ»Π΅Π½ΠΈΡ Π½Π° ΠΏΡΠΈΠΌΠ΅ΡΠ΅ ΡΡΠ΅Ρ
ΡΡΡΠ°Π½ - ΠΠΈΡΠ°Ρ, ΠΠ½Π³Π»ΠΈΠΈ ΠΈ Π ΠΎΡΡΠΈΠΈ, ΡΠ°ΠΊ ΠΊΠ°ΠΊ ΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΡ ΠΌΠ΅ΠΆΠ΄Ρ ΡΡΠΈΠΌΠΈ ΡΡΡΠ°Π½Π°ΠΌΠΈ, Π² Π΄Π°Π½Π½ΡΠΉ ΠΌΠΎΠΌΠ΅Π½Ρ ΡΡΡΠ΅ΠΌΠΈΡΠ΅Π»ΡΠ½ΠΎ ΡΠ°Π·Π²ΠΈΠ²Π°ΡΡΡΡ. ΠΡΠ½ΠΎΠ²Π½ΠΎΠΉ ΡΠ΅Π»ΡΡ ΡΡΠ°ΡΡΠΈ ΡΠ²Π»ΡΠ΅ΡΡΡ Π°Π½Π°Π»ΠΈΠ· ΠΊΠ»ΡΡΠ΅Π²ΡΡ
ΡΠ°Π·Π»ΠΈΡΠΈΠΉ ΡΠΎΡΡΠΈΠΉΡΠΊΠΎΠΉ, Π°Π½Π³Π»ΠΎΡΠ·ΡΡΠ½ΠΎΠΉ ΠΈ ΠΊΠΈΡΠ°ΠΉΡΠΊΠΎΠΉ ΠΊΡΠ»ΡΡΡΡΡ Π² Π΄Π΅Π»ΠΎΠ²ΠΎΠΉ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ. ΠΠΎΠ½ΠΊΡΠ΅ΡΠ½ΡΠΉ ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π» ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ Π² Π²ΠΈΠ΄Π΅ Π²ΡΠ΄Π΅ΡΠΆΠ΅ΠΊ ΠΈΠ· ΠΎΡΠΈΡΠΈΠ°Π»ΡΠ½ΡΡ
Π΄ΠΎΠΊΡΠΌΠ΅Π½ΡΠΎΠ² Π½Π° ΠΊΠΈΡΠ°ΠΉΡΠΊΠΎΠΌ, Π°Π½Π³Π»ΠΈΠΉΡΠΊΠΎΠΌ ΠΈ ΡΡΡΡΠΊΠΎΠΌ ΡΠ·ΡΠΊΠ°Ρ
. ΠΡΠΎΠ²Π΅Π΄Π΅Π½Π½ΠΎΠ΅ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΠ΅ ΠΏΠΎΠ·Π²ΠΎΠ»ΠΈΠ»ΠΎ Π²ΡΡΠ²ΠΈΡΡ ΡΠ»Π΅Π΄ΡΡΡΠΈΠ΅ ΠΊΠ»ΡΡΠ΅Π²ΡΠ΅ ΡΠ°Π·Π»ΠΈΡΠΈΡ Π² ΠΎΡΠΈΡΠΈΠ°Π»ΡΠ½ΠΎ-Π΄Π΅Π»ΠΎΠ²ΠΎΠΌ ΡΡΠΈΠ»Π΅ ΠΠΈΡΠ°Ρ, ΠΠ½Π³Π»ΠΈΠΈ ΠΈ Π ΠΎΡΡΠΈΠΈ. ΠΠΈΡΠ°ΠΉΡΠΊΠ°Ρ ΠΊΡΠ»ΡΡΡΡΠ½Π°Ρ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΡ ΡΠ²Π»ΡΠ΅ΡΡΡ Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΡΡΡΡΠΊΡΡΡΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠΉ ΠΈ ΡΠΈΠΏΠΈΠ·ΠΈΡΠΎΠ²Π°Π½Π½ΠΎΠΉ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΠ΅Ρ Π½Π°ΠΈΠ±ΠΎΠ»ΡΡΠ΅Π΅ ΠΊΠΎΠ»ΠΈΡΠ΅ΡΡΠ²ΠΎ ΠΊΠ»ΠΈΡΠΈΡΠΎΠ²Π°Π½Π½ΡΡ
Π²ΡΡΠ°ΠΆΠ΅Π½ΠΈΠΉ. Π ΡΠΈΠ»Ρ ΡΠ·ΡΠΊΠΎΠ²ΡΡ
ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠ΅ΠΉ ΡΠΎΡΡΠΈΠΉΡΠΊΠ°Ρ Π΄Π΅Π»ΠΎΠ²Π°Ρ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΡ Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΠΌΠ½ΠΎΠ³ΠΎΡΠ»ΠΎΠ²Π½Π°, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΠ΅Ρ ΠΌΠ½ΠΎΠ³ΠΎΡΠ»ΠΎΠΆΠ½ΡΠ΅ ΡΠ»ΠΎΠ²Π°, ΠΊΠ°Π½ΡΠ΅Π»ΡΡΠΈΠ·ΠΌΡ. ΠΠ½Π³Π»ΠΈΠΉΡΠΊΠ°Ρ ΠΆΠ΅ Π±ΠΈΠ·Π½Π΅Ρ-ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΡ ΡΠ²ΡΠ·Π°Π½Π° Ρ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠ΅ΠΌ Π»Π°ΠΊΠΎΠ½ΠΈΡΠ½ΡΡ
ΡΠΎΡΠΌΡΠ»ΠΈΡΠΎΠ²ΠΎΠΊ ΠΈ Π°ΡΡ
Π°ΠΈΠ·ΠΌΠΎΠ². ΠΠ²ΡΠΎΡ ΠΏΡΠΈΡ
ΠΎΠ΄ΠΈΡ ΠΊ Π²ΡΠ²ΠΎΠ΄Ρ, ΡΡΠΎ Π² ΠΊΠ°ΡΠ΅ΡΡΠ²Π΅ ΡΠΏΠΎΡΠΎΠ±Π° ΠΏΡΠ΅ΠΎΠ΄ΠΎΠ»Π΅Π½ΠΈΡ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΡΡ
ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠ²Π½ΡΡ
ΠΏΡΠΎΠ±Π»Π΅ΠΌ ΠΌΠΎΠΆΠ½ΠΎ ΠΏΠΎΡΠΎΠ²Π΅ΡΠΎΠ²Π°ΡΡ ΠΏΠΎΠ³ΡΡΠΆΠ΅Π½ΠΈΠ΅ ΡΠΎΡΡΡΠ΄Π½ΠΈΠΊΠΎΠ² Π² ΡΠ·ΡΠΊΠΎΠ²ΡΡ ΡΡΠ΅Π΄Ρ Π±Π»Π°Π³ΠΎΠ΄Π°ΡΡ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΡΠΏΠ΅ΡΠΈΠ°Π»ΡΠ½ΡΡ
ΡΡΠ΅Π½ΠΈΠ½Π³ΠΎΠ²