Assessing marketing effectiveness - some preliminary results

This paper looks at some preliminary results of assessing marketing effectivenes

Market share and customer satisfaction : are they always related?

This paper looks at market share and customer satisfaction and ask if they always related

E-Learning for Deaf Adults from a User-Centered Perspective

Deaf individuals present differences compared to their hearing peers in terms of their learning profile. In addition, deaf adults seem to still be socially excluded nowadays, given that the transition from school to work is more difficult for people with hearing loss. This study aims to analyze the cognitive characteristics of deaf adults, as well as the way they learn better, for the development of an innovative and user-friendly e-learning platform, which will be adapted to the educational needs of the target group. Fifty-three deaf or hard-of-hearing adults participated in the field research for the needs of this study. According to the results, participants prefer e-learning modules with continuity in terms of the content, which offer comprehension questions during the sessions, as well as practice exercises after their completion. Furthermore, participants had positive attitudes towards the use of special graphics and explanatory videos

Marketing thought and practice /

Proceeding