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Assessing marketing effectiveness - some preliminary results
Authors
George Avlonitis
Spiros Gounaris
Athanasios Kouremenos
Publication date
1 May 1994
Publisher
Abstract
This paper looks at some preliminary results of assessing marketing effectivenes
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oai:strathprints.strath.ac.uk:...
Last time updated on 17/11/2016
University of Strathclyde Institutional Repository
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:strathprints.strath.ac.uk:...
Last time updated on 13/12/2013
