A GEOMETRICAL MODEL OF DIRECT CONNECTIONS BETWEEN THE ECONOMIC PHENOMENA

In this paper we approach the issue of the evolution of economic phenomena that influence one another. First of all, we introduce a geometric model to establish whether there is a direct influence between two economic phenomena. After this, we find out the strength of this influence and, finally, we suggest a model for the form of this influence.economic phenomenon, evolution, development, increase, decrease

MARKETING EVOLUTION: E-MARKETING - QUALITATIVE AND QUANTITATIVE RESEARCH TECHNIQUES

E-marketing is a generally accepted concept, due to its advantages compared to other marketing mechanisms: it is faster, more efficient, more intelligent and less expensive. The option for e-marketing is also enforced by its flexibility with which it addresses potential clients. Moreover, e-marketing is the environment which leads to quick results, allowing complex calculus in order to analyze request and market evolution as pertinent as possible. Access to new market segments and gaining the existing clients’ trust and loyalty through the products’ quality and price is mostly due to the e-marketing campaigns.e-marketing, market research, Internet, e-marketing campaigns