Pengaruh Promosi terhadap Keputusan Pelanggan Menggunakan Kartu Mentari pada PT. Indosat Tbk. Medan

Tujuan penelitian ini adalah untuk mengetahui pengaruh faktor budaya terhadap keputusan konsumen dalam pembelian Kartu Mentari. Untuk mengetahui pengaruh faktor pribadi terhadap keputusan konsumen dalam pembelian Kartu Mentari, untuk mengetahui pengaruh faktor sosial terhadap keputusan konsumen dalam pembelian Kartu Mentari dan untuk mengetahui pengaruh faktor psikologis terhadap keputusan konsumen dalam pembelian Kartu Mentari.Tehnik analisis data yang penulis gunakan dalam penelitian ini adalah analisis deskriptif yaitu suatu proses penganalisaan serta pengelompokan, kemudian diinterpretasikan sehingga akan diperoleh gambaran yang sebenarnya tentang masalah yang diteliti. Selanjutnya dalam menganalisis data hasil jawaban responden digunakan statistik deskriptif. Selanjutnya dilakukan Analisis Faktor. Analisis Faktor bertujuan untuk menemukan suatu cara meringkas informasi yang ada dalam variabel asli (awal) menjadi satu set dimensi baru atau variate (faktor).Dari hasil analisis terlihat bahwa nilai KMO MSA (Keiser Meyer Olkin Measure of Sampling Adequacy) pada tabel adalah 0,525. Hasil menunjukkan bahwa instrumen valid karena nilai KMO MSA (Keiser Meyer Olkin Measure of Sampling Adequacy) melebihi batas signifikansi 0,50. Selain itu, Bartlett\u27s Test of Sphericity menunjukkan nilai 443,762 dengan signifikansi 0,000 sehingga dapat diambil kesimpulan bahwa instrumen cukup valid

The Impact of Social Media Use on SME Progress

Nowadays, people are using social media as an information center than other media. One of the advantages of social media is having a lot of potential for the advancement of an effort. Social Media can be used to conduct communication in business, help the marketing of products and services, communicate with customers and suppliers, complement brands, reduce costs and for online sales. Social Media is a communication tool for SMEs to communicate, highlight and supervise information about consumers. The research aims to determine the influence of customer relationship management, market access, on the advancement of SMEs. The respondent of this research is the SME actors in the district of Percut Sei Tuan Deli Serdang Regency, North Sumatera which uses social media in conducting its business. The sample of this study was 65, using the probability sampling technique. Data analysis techniques use multiple regression analyses with the help of SPSS 20.00 as well as hypothesis tests through partial tests (test-t), simultaneous tests (F-test) and coefficient of determination test. The results showed that customer relationship management, market access, had a significant effect on SME progress. The implication of this research are that with social media applications, businesses get the opportunity to maintain good relations with customers, expanding market access for their business progress

Pengaruh Self Efficacy dalam Upaya Meningkatkan Kemandirian Usaha UKM di Kecamatan Percut Sei Tuan

Apart from being a source of personal income, entrepreneurship can also open up jobs which will certainly contribute to reducing unemployment. Entrepreneurs must be brave in taking risks, good at taking advantage of opportunities, creative and innovative. Entrepreneurial interest in Indonesia is still very low. The number of entrepreneurs in Indonesia is only 0.18 percent of the total population, still far below other countries, namely Malaysia, which is 2 percent, America 4 percent, and Singapore 7 percent. This study aims to find problems faced by business actors to increase business independence through the development of a self-efficacy model. Self-efficacy or self-efficacy is a person's confidence to face problems. An entrepreneur must have the confidence to be able to manage his business. An effort will be successful if it is managed properly. Based on the pre-survey results, there are still many students who are not interested in becoming entrepreneurs because they lack confidence to manage their business