Whose Social Network Account: A Trade Secret Approach to Allocating Rights

Who has the superior right to a social network account? This is the question in a growing number of disputes between employers and workers over social network accounts. The problem has no clear legal precedent. Although the disputes implicate rights under trademark, copyright, and privacy law, these legal paradigms fail to address the core issue. At base, disputes over social network accounts are disputes over the right to access the people, sometimes numbering in the tens of thousands, who follow an account. This Article evaluates the problem from the perspective of the public interest in social network use, particularly the use that blurs professional and personal roles. The Article argues that the public interest is best served by resolving these disputes under a trade secret approach

Complex networks: analysis and control

The introduction provides an overview on complex networks, trying to investigate what apparently different kinds of networks have in common. Some statistical properties are illustrated and a simulation tool for the analysis of complex networks is presented. A weighted directed random graph is used as network model. The graph contains a fixed number N of nodes and a variable number of edges: in particular, each edge is present with probability p. Some statistical properties (such as strong connection, global and local efficiency, cost, etc) are computed and their reliance on probability p is studied. Some probability distributions (such as shortest path, edge/node load) are also drawn and, by using the method of stages, the best fitting curves are computed. The way as parameters characterizing such curves change when p varies is also investigated. The general structure of the proposed fitting technique allows to model several aspects of complex networks and makes possible its use in many different fields. Finally, the tracking control problem of linear time invariant (LTI) systems when the plant and the controller belong to the same network is considered. Time delays can degrade significantly the performance of a networked control system, eventually leading to instability. The problem characterized by constant and known network delays is analytically examined, showing how to construct a plant state predictor in order to compensate the time delays between the plant and the controller, so to allow the tracking of a reference signal. Computer simulations illustrate the effectiveness of the proposed technique, also when time delays slightly vary around a mean value

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Estudo de poli acidos laticos, et, complexados a hidroxiapatita ou matriz de proteina ossea : in vitro, em ratos e humanos

Orientador: Angelo Luiz CortelazzoTese (doutorado) - Universidade Estadual de Campinas, Instituto de BiologiaDoutorad

Study of the online funnel conversion of strategic consulting companies in Spain

The funnel conversion is the journey of an internet user from web surfer to loyal client, through intermediate stages. It consists of: 1. Acquisition → Convert visits into leads 2. Activation → Convert leads into prospects 3. Monetization → Convert prospects into Loyal clients The objective of the research is to study funnel conversion applied by consulting companies online, define alternative strategies and test them to understand how we could possibly improve the results. The results will be on both the funnel conversion techniques and tools that the companies examined could use. We will analyse each step of the funnel separately because, despite overlapping aspects, we cannot act on the three steps simultaneously. “You don’t turn cold prospects into leads, customers and multi-buyers all at once. A solid conversion funnel anticipates each step necessary to lead the prospect to the conversion.“ (Lindner, 2015) The actions performed to convert a prospect into a client are not the same, rather a good action in the wrong stage could reduce the effectiveness of our work. The existent research had only focused on products or services directly purchasable online. The aim of this research is to focus on a niche which is not directly sold online: Consulting services. Usually in the consulting activities the negotiation takes place in face-to-face meetings due to the complexity of the projects and the high value of the transactions, but the process of evaluating, or how a client decides, to go for a specific firm is not studied in depth in the literature, we will focus more on this topic. How consulting companies are attracting clients online, driving prospects to become clients and shape their online reputation between stakeholders, and how they could improve their process by using other techniques from different businesses